SIMPLE PRESENTATION WITH SIMPLE EXAMPLE

1. A PAPER ON
PRESENNTED BY
SURESH KUMAR
ASST.PROFESSOR

2. INTRODUCTION
 Marketing
innovation is the
breakthrough in the marketing
mix aimed at addressing an
identified consumer hurdle.
 Provides insights to develop
big ideas.
 Creates
consumers.
highly
satisfied

3. IMPORTANCE
 Develops global economy.
 Improves traditional trading.
 Introduces new technologies.
 It gives better results to meet
new necessities , incoherent
needs, existing marketing
requirements etc..

4. STEPS TO INNOVATE
THE BUSINESS
 Digital marketing
 New product development
 Advertisement campaign
 Motivation as a marketing
strategy

5. AN EXAMPLE TO MARKETING
INNOVATION…
Apple’s Innovation
Marketing Strategies
 Apple revolutionalised the
globe with its marketing
strategies
 Apple is the magic of
Steve Jobs who implanted
innovation in marketing
 It is the most profitable
retailer in the entire United
States

6. MARKETING KEYS OF APPLE
 Its
ability
understand
to
another
person
 To connect at core
 Summed
up in one
word : Empathy

7. SUCCESS OF APPLE i-Phone
MARKETING STRATEGY
 Since its launch in 2007 and
till the end of 2013 apple sold
500 million i Phones
 In 2012 sold 120 million i
Phones
 In 2013 sold 160 million i
Phones

8. APPLES TECHNOLOGICAL
INNOVATIONS IN i-Phones
 Launched in 2007
 Sold 500 million units in 6 years
 June,2007-first generation i Phones
launched only in US
 Nov 2007 launched in
Germany, UK, France
 July 2008 second generation i
Phones, the
 i Phones 3G launched in 21

9. APPLES TECHNOLOGICAL
INNOVATIONS IN i-Phones
 June 2009 the third generation




i Phones
, the i Phones 3GS was launched
June 2010 fourth generation i Phones , i
Phones 4 was launched
2011- i Phones 4S was launched
Sep 2012 i Phones 5 was launched
2013 i Phones 5C and 5S was launched

10. MARKETING STRATEGY –
i-Phone
 Each
I
phone
generation had more
features
than
the
previous generation.
 Planned obsolescence
has been a conscious
marketing strategy by
apple.

11. CONCLUSION
 The intensity of technological change is shaping
organizational innovation. Successful innovation
needs a strong marketing effort in order for this
innovation to have an impact in the society, it needs
to be known and desired by consumers. As a
result, innovation is increasingly pursued by a
community of highly specialized organizations like
apple united their desire to serve specific customers
and continuing their success stories…

12. THANK U
Have a nice day