9. Absolute Authority…
…on action & change
Holy Qur’an– 13:11
Verily never will Allah change a condition of a people, until
they change what is within their souls
Public Service Awareness
4
10. Absolute Authority…
…on action & change
Holy Qur’an– 13:11
Verily never will Allah change a condition of a people, until
they change what is within their souls
Public Service Awareness
4
12. Public Service Awareness
To make a measurable difference in our community
and society by identifying a select number
of important issues and inspiring action and change through
high standard and effective awareness campaigns made
possible by the pooling of resources of the advertising
industry, the private sector and public institutions
Public Service Awareness
5
14. Public Service Awareness
To make a measurable difference in our community and
society by identifying a select number of important issues
and inspiring action and change through high standard and
effective awareness campaigns made possible by the pooling
of resources of the advertising industry, the private sector
and public institutions
Public Service Awareness
6
17. Raison D'être
• Place the resources of advertisers, agencies and the media
at the service of the people
Public Service Awareness
7
18. Raison D'être
• Place the resources of advertisers, agencies and the media
at the service of the people
• Become an important organization for arousing civilian
awareness & action on social issues and
obtain support from the people through
public service awareness campaigns and
cause marketing
Public Service Awareness
7
19. Raison D'être
• Place the resources of advertisers, agencies and the media
at the service of the people
• Become an important organization for arousing civilian
awareness & action on social issues and
obtain support from the people through
public service awareness campaigns and
cause marketing
• Be perceived as a ready reserve to help
mobilize the civilian population in national situations of
various causes and effects of importance to the
society
Public Service Awareness
7
22. Raison D'être
• Place the resources of advertisers, agencies and the
media at the service of the people
Public Service Awareness
8
23. Raison D'être
• Place the resources of advertisers, agencies and the
media at the service of the people
Public Service Awareness
8
24. Raison D'être
• Place the resources of advertisers, agencies and the
media at the service of the people
• Become an important organization for arousing civilian
awareness & action on social issues and
obtain support from the people through
public service awareness campaigns and
cause marketing
Public Service Awareness
8
25. Raison D'être
• Place the resources of advertisers, agencies and the
media at the service of the people
• Become an important organization for arousing civilian
awareness & action on social issues and
obtain support from the people through
public service awareness campaigns and
cause marketing
Public Service Awareness
8
26. Raison D'être
• Place the resources of advertisers, agencies and the
media at the service of the people
• Become an important organization for arousing civilian
awareness & action on social issues and
obtain support from the people through
public service awareness campaigns and
cause marketing
• Be perceived as a ready reserve to help
mobilize the civilian population in national situations of
various causes and effects of importance to the
society
Public Service Awareness
8
28. Areas of Function
“I will stop!” “I’m my best!” “it starts with me”
Health & Safety Education Community
Public Service Awareness
9
29. Areas of Function
“I will stop!” “I’m my best!” “it starts with me”
Health & Safety Education Community
• Disabilities (Learning & Physical)
Public Service Awareness
9
30. Areas of Function
“I will stop!” “I’m my best!” “it starts with me”
Health & Safety Education Community
• Disabilities (Learning & Physical)
• Anti-Smoking
Public Service Awareness
9
31. Areas of Function
“I will stop!” “I’m my best!” “it starts with me”
Health & Safety Education Community
• Disabilities (Learning & Physical)
• Anti-Smoking
• Anti-Drugs
Public Service Awareness
9
32. Areas of Function
“I will stop!” “I’m my best!” “it starts with me”
Health & Safety Education Community
• Disabilities (Learning & Physical)
• Anti-Smoking
• Anti-Drugs
• Autism
Public Service Awareness
9
33. Areas of Function
“I will stop!” “I’m my best!” “it starts with me”
Health & Safety Education Community
• Disabilities (Learning & Physical)
• Anti-Smoking
• Anti-Drugs
• Autism Safety
• Driving
Public Service Awareness
9
34. Areas of Function
“I will stop!” “I’m my best!” “it starts with me”
Health & Safety Education Community
• Disabilities (Learning & Physical)
• Anti-Smoking
• Anti-Drugs
• Autism Safety
• Driving
• Asthma
Public Service Awareness
9
35. Areas of Function
“I will stop!” “I’m my best!” “it starts with me”
Health & Safety Education Community
• Disabilities (Learning & Physical)
• Anti-Smoking
• Anti-Drugs
• Autism Safety
• Driving
• Asthma
• Obesity
Public Service Awareness
9
36. Areas of Function
“I will stop!” “I’m my best!” “it starts with me”
Health & Safety Education Community
• Disabilities (Learning & Physical)
• Anti-Smoking
• Anti-Drugs
• Autism Safety
• Driving
• Asthma
• Obesity Illnesses
• Chronic
Public Service Awareness
9
37. Areas of Function
“I will stop!” “I’m my best!” “it starts with me”
Health & Safety Education Community
• Disabilities (Learning & Physical)
• Anti-Smoking
• Anti-Drugs
• Autism Safety
• Driving
• Asthma
• Obesity Illnesses
• Chronic
• Pandemics
Public Service Awareness
9
38. Areas of Function
“I will stop!” “I’m my best!” “it starts with me”
Health & Safety Education Community
• Disabilities (Learning & Physical)
• Anti-Smoking
• Anti-Drugs
• Autism Safety
• Driving
• Asthma
• Obesity Illnesses
• Chronic
• Pandemics
• Nutrition
Public Service Awareness
9
39. Areas of Function
“I will stop!” “I’m my best!” “it starts with me”
Health & Safety Education Community
• Disabilities (Learning & Physical)
• Anti-Smoking
• Anti-Drugs
• Autism Safety
• Driving
• Asthma
• Obesity Illnesses
• Chronic
• Pandemics
• Nutrition
• Violence
Public Service Awareness
9
40. Areas of Function
“I will stop!” “I’m my best!” “it starts with me”
Health & Safety Education Community
• Disabilities (Learning & Physical) • College Access
• Anti-Smoking
• Anti-Drugs
• Autism Safety
• Driving
• Asthma
• Obesity Illnesses
• Chronic
• Pandemics
• Nutrition
• Violence
Public Service Awareness
9
41. Areas of Function
“I will stop!” “I’m my best!” “it starts with me”
Health & Safety Education Community
• Disabilities (Learning & Physical) • College Access
• Anti-Smoking • Reading & Literacy
• Anti-Drugs
• Autism Safety
• Driving
• Asthma
• Obesity Illnesses
• Chronic
• Pandemics
• Nutrition
• Violence
Public Service Awareness
9
42. Areas of Function
“I will stop!” “I’m my best!” “it starts with me”
Health & Safety Education Community
• Disabilities (Learning & Physical) • College Access
• Anti-Smoking • Reading & Literacy
• Anti-Drugs • Early Childhood Development
• Autism Safety
• Driving
• Asthma
• Obesity Illnesses
• Chronic
• Pandemics
• Nutrition
• Violence
Public Service Awareness
9
43. Areas of Function
“I will stop!” “I’m my best!” “it starts with me”
Health & Safety Education Community
• Disabilities (Learning & Physical) • College Access
• Anti-Smoking • Reading & Literacy
• Anti-Drugs • Early Childhood Development
• Autism Safety • Financial Literacy
• Driving
• Asthma
• Obesity Illnesses
• Chronic
• Pandemics
• Nutrition
• Violence
Public Service Awareness
9
44. Areas of Function
“I will stop!” “I’m my best!” “it starts with me”
Health & Safety Education Community
• Disabilities (Learning & Physical) • College Access
• Anti-Smoking • Reading & Literacy
• Anti-Drugs • Early Childhood Development
• Autism Safety • Financial Literacy
• Driving • High School Dropout Prevention
• Asthma
• Obesity Illnesses
• Chronic
• Pandemics
• Nutrition
• Violence
Public Service Awareness
9
45. Areas of Function
“I will stop!” “I’m my best!” “it starts with me”
Health & Safety Education Community
• Disabilities (Learning & Physical) • College Access
• Anti-Smoking • Reading & Literacy
• Anti-Drugs • Early Childhood Development
• Autism Safety • Financial Literacy
• Driving • High School Dropout Prevention
• Asthma • Teacher Recruitment
• Obesity Illnesses
• Chronic
• Pandemics
• Nutrition
• Violence
Public Service Awareness
9
46. Areas of Function
“I will stop!” “I’m my best!” “it starts with me”
Health & Safety Education Community
• Disabilities (Learning & Physical) • College Access • Adoption
• Anti-Smoking • Reading & Literacy
• Anti-Drugs • Early Childhood Development
• Autism Safety • Financial Literacy
• Driving • High School Dropout Prevention
• Asthma • Teacher Recruitment
• Obesity Illnesses
• Chronic
• Pandemics
• Nutrition
• Violence
Public Service Awareness
9
47. Areas of Function
“I will stop!” “I’m my best!” “it starts with me”
Health & Safety Education Community
• Disabilities (Learning & Physical) • College Access • Adoption
• Anti-Smoking • Reading & Literacy • Community Engagement
• Anti-Drugs • Early Childhood Development
• Autism Safety • Financial Literacy
• Driving • High School Dropout Prevention
• Asthma • Teacher Recruitment
• Obesity Illnesses
• Chronic
• Pandemics
• Nutrition
• Violence
Public Service Awareness
9
48. Areas of Function
“I will stop!” “I’m my best!” “it starts with me”
Health & Safety Education Community
• Disabilities (Learning & Physical) • College Access • Adoption
• Anti-Smoking • Reading & Literacy • Community Engagement
• Anti-Drugs • Early Childhood Development • Energy Conservation
• Autism Safety • Financial Literacy
• Driving • High School Dropout Prevention
• Asthma • Teacher Recruitment
• Obesity Illnesses
• Chronic
• Pandemics
• Nutrition
• Violence
Public Service Awareness
9
49. Areas of Function
“I will stop!” “I’m my best!” “it starts with me”
Health & Safety Education Community
• Disabilities (Learning & Physical) • College Access • Adoption
• Anti-Smoking • Reading & Literacy • Community Engagement
• Anti-Drugs • Early Childhood Development • Energy Conservation
• Autism Safety • Financial Literacy • Hunger Prevention
• Driving • High School Dropout Prevention
• Asthma • Teacher Recruitment
• Obesity Illnesses
• Chronic
• Pandemics
• Nutrition
• Violence
Public Service Awareness
9
50. Areas of Function
“I will stop!” “I’m my best!” “it starts with me”
Health & Safety Education Community
• Disabilities (Learning & Physical) • College Access • Adoption
• Anti-Smoking • Reading & Literacy • Community Engagement
• Anti-Drugs • Early Childhood Development • Energy Conservation
• Autism Safety • Financial Literacy • Hunger Prevention
• Driving • High School Dropout Prevention • Mentoring
• Asthma • Teacher Recruitment
• Obesity Illnesses
• Chronic
• Pandemics
• Nutrition
• Violence
Public Service Awareness
9
51. Areas of Function
“I will stop!” “I’m my best!” “it starts with me”
Health & Safety Education Community
• Disabilities (Learning & Physical) • College Access • Adoption
• Anti-Smoking • Reading & Literacy • Community Engagement
• Anti-Drugs • Early Childhood Development • Energy Conservation
• Autism Safety • Financial Literacy • Hunger Prevention
• Driving • High School Dropout Prevention • Mentoring
• Asthma • Teacher Recruitment • Environment & Cleanliness
• Obesity Illnesses
• Chronic
• Pandemics
• Nutrition
• Violence
Public Service Awareness
9
52. Areas of Function
“I will stop!” “I’m my best!” “it starts with me”
Health & Safety Education Community
• Disabilities (Learning & Physical) • College Access • Adoption
• Anti-Smoking • Reading & Literacy • Community Engagement
• Anti-Drugs • Early Childhood Development • Energy Conservation
• Autism Safety • Financial Literacy • Hunger Prevention
• Driving • High School Dropout Prevention • Mentoring
• Asthma • Teacher Recruitment • Environment & Cleanliness
• Obesity Illnesses • Tolerance
• Chronic
• Pandemics
• Nutrition
• Violence
Public Service Awareness
9
54. e Process
Leaders, Gov’t & NGO’s weDO Team
• A council constituted by members
• Provide an overview of issues from the ad & media industry , • Conduct Research
facing the society private sector & ministries • Construct Strategy
• Support us through technical • Determine which of the issues to • Pool resources
knowhow and expertise on subjects address given the wide array of • Implement Campaign
issues and limited resources • Monitor Effectiveness
• Also reviews campaigns & • Provide Learnings
strategies
weDO Council
Public Service Awareness
10
55. e Process
May also recommend initiatives
Leaders, Gov’t & NGO’s weDO Team
• A council constituted by members
• Provide an overview of issues from the ad & media industry , • Conduct Research
facing the society private sector & ministries • Construct Strategy
• Support us through technical • Determine which of the issues to • Pool resources
knowhow and expertise on subjects address given the wide array of • Implement Campaign
issues and limited resources • Monitor Effectiveness
• Also reviews campaigns & • Provide Learnings
strategies
weDO Council
Public Service Awareness
10
56. e Process
May also recommend initiatives
Leaders, Gov’t & NGO’s weDO Team
• A council constituted by members
• Provide an overview of issues from the ad & media industry , • Conduct Research
facing the society private sector & ministries • Construct Strategy
• Support us through technical • Determine which of the issues to • Pool resources
knowhow and expertise on subjects address given the wide array of • Implement Campaign
issues and limited resources • Monitor Effectiveness
• Also reviews campaigns & • Provide Learnings
strategies
weDO Council
Public Service Awareness
10
57. e Process
May also recommend initiatives
Leaders, Gov’t & NGO’s weDO Team
• A council constituted by members
• Provide an overview of issues from the ad & media industry , • Conduct Research
facing the society private sector & ministries • Construct Strategy
• Support us through technical • Determine which of the issues to • Pool resources
knowhow and expertise on subjects address given the wide array of • Implement Campaign
issues and limited resources • Monitor Effectiveness
• Also reviews campaigns & • Provide Learnings
strategies
weDO Council
Public Service Awareness
10
62. e Resources
PSA Cause
Media Space
Donation
Pro Bono
Creative
Development
Public Service Awareness
11
63. e Resources
PSA Cause
Media Space
Donation
Pro Bono
Creative
Development
Private
Contributions &
Sponsors
Public Service Awareness
11
64. e Resources
PSA Cause
Media Space
Donation
Pro Bono
Creative
Development
Private
Contributions &
Sponsors
Research
Public Service Awareness
11
65. e Resources
PSA Cause
Media Space
Donation
Pro Bono
Creative
Development
Private
Contributions &
Sponsors
Strategy
Research Development &
Implementation
Public Service Awareness
11
66. e Resources
PSA Cause
Media Space
Donation
Pro Bono
Creative
Development
Private
Contributions &
Sponsors
Strategy
Research Development & Monitor Effect
Implementation
Public Service Awareness
11
67. e Resources
PSA Cause
Media Space
Donation
Pro Bono
Creative
Development
Private
Contributions &
Sponsors
Strategy
Research Development & Monitor Effect
Implementation
Public Service Awareness
11
71. What weDO
Knowledge Sourcing
Resources
Distrib ution of
Public Service Awareness
12
72. What weDO
Knowledge Sourcing
Resources
Distrib ution of
tra tegy
n S
at i o
s Cre
enes
Awar
Public Service Awareness
12
73. What weDO
Knowledge Sourcing
Resources
Distrib ution of
tra tegy hts
n S ig
at i o ins
s Cre n&
enes tio
Awar nta
m e
, seg
ea rch
s
Re
TG
Public Service Awareness
12
74. What weDO
Knowledge Sourcing
Resources
Distrib ution of
tra tegy hts
n S ig
at i o ins
s Cre n&
enes tio
Awar nta
m e
, seg
g
rch
in
n
ea
Tu
s
Re
t&
TG
en
sm
es
ss
s sA
re
Public Service Awareness
og
Pr
12
75. What weDO
Knowledge Sourcing
Resources
Distrib ution of
tra tegy hts
n S ig
at i o ins
s Cre n&
enes tio
Awar nta
m e
, seg
g
rch
in
n
ea
Tu
s
Re
ion
t&
TG
tat
en
en
sm
m
es
ple
ss
sA
Im
s
re
Public Service Awareness
og
Pr
12
77. 2010 List of Planned Programs
Public Service Awareness
13
78. 2010 List of Planned Programs
Individual Social Responsibility:
Public Service Awareness
13
79. 2010 List of Planned Programs
Individual Social Responsibility:
Public Service Awareness
13
80. 2010 List of Planned Programs
Individual Social Responsibility:
• March – weDO nanced and made possible by Ogilvy (Ad Agency) Pro-Bono
support & various media space donations and discounts
Public Service Awareness
13
81. 2010 List of Planned Programs
Individual Social Responsibility:
• March – weDO nanced and made possible by Ogilvy (Ad Agency) Pro-Bono
support & various media space donations and discounts
• Social mobilization is the backbone of weDO’s success
Public Service Awareness
13
82. 2010 List of Planned Programs
Individual Social Responsibility:
• March – weDO nanced and made possible by Ogilvy (Ad Agency) Pro-Bono
support & various media space donations and discounts
• Social mobilization is the backbone of weDO’s success
• Use as a platform to raise awareness on each individual’s responsibility for betterment
of society while launching weDO and it’s initiatives
Public Service Awareness
13
83. 2010 List of Planned Programs
Individual Social Responsibility:
• March – weDO nanced and made possible by Ogilvy (Ad Agency) Pro-Bono
support & various media space donations and discounts
• Social mobilization is the backbone of weDO’s success
• Use as a platform to raise awareness on each individual’s responsibility for betterment
of society while launching weDO and it’s initiatives
• Verily never will Allah change a condition of a people, until they change what is
within their souls
Public Service Awareness
13
84. 2010 List of Planned Programs
Individual Social Responsibility:
• March – weDO nanced and made possible by Ogilvy (Ad Agency) Pro-Bono
support & various media space donations and discounts
• Social mobilization is the backbone of weDO’s success
• Use as a platform to raise awareness on each individual’s responsibility for betterment
of society while launching weDO and it’s initiatives
• Verily never will Allah change a condition of a people, until they change what is
within their souls
Public Service Awareness
13
85. 2010 List of Planned Programs
Individual Social Responsibility:
• March – weDO nanced and made possible by Ogilvy (Ad Agency) Pro-Bono
support & various media space donations and discounts
• Social mobilization is the backbone of weDO’s success
• Use as a platform to raise awareness on each individual’s responsibility for betterment
of society while launching weDO and it’s initiatives
• Verily never will Allah change a condition of a people, until they change what is
within their souls
Dengue Fever:
Public Service Awareness
13
86. 2010 List of Planned Programs
Individual Social Responsibility:
• March – weDO nanced and made possible by Ogilvy (Ad Agency) Pro-Bono
support & various media space donations and discounts
• Social mobilization is the backbone of weDO’s success
• Use as a platform to raise awareness on each individual’s responsibility for betterment
of society while launching weDO and it’s initiatives
• Verily never will Allah change a condition of a people, until they change what is
within their souls
Dengue Fever:
Public Service Awareness
13
87. 2010 List of Planned Programs
Individual Social Responsibility:
• March – weDO nanced and made possible by Ogilvy (Ad Agency) Pro-Bono
support & various media space donations and discounts
• Social mobilization is the backbone of weDO’s success
• Use as a platform to raise awareness on each individual’s responsibility for betterment
of society while launching weDO and it’s initiatives
• Verily never will Allah change a condition of a people, until they change what is
within their souls
Dengue Fever:
• May - In collaboration with e Health Development Council of the Mecca Region
& the MOH 2009 cases up by 124% from 2008: 1,602 cases
• MOH estimates actual cases to be around 160,000
Public Service Awareness
13
88. 2010 List of Planned Programs
Individual Social Responsibility:
• March – weDO nanced and made possible by Ogilvy (Ad Agency) Pro-Bono
support & various media space donations and discounts
• Social mobilization is the backbone of weDO’s success
• Use as a platform to raise awareness on each individual’s responsibility for betterment
of society while launching weDO and it’s initiatives
• Verily never will Allah change a condition of a people, until they change what is
within their souls
Dengue Fever:
• May - In collaboration with e Health Development Council of the Mecca Region
& the MOH 2009 cases up by 124% from 2008: 1,602 cases
• MOH estimates actual cases to be around 160,000
Diabetes:
Public Service Awareness
13
89. 2010 List of Planned Programs
Individual Social Responsibility:
• March – weDO nanced and made possible by Ogilvy (Ad Agency) Pro-Bono
support & various media space donations and discounts
• Social mobilization is the backbone of weDO’s success
• Use as a platform to raise awareness on each individual’s responsibility for betterment
of society while launching weDO and it’s initiatives
• Verily never will Allah change a condition of a people, until they change what is
within their souls
Dengue Fever:
• May - In collaboration with e Health Development Council of the Mecca Region
& the MOH 2009 cases up by 124% from 2008: 1,602 cases
• MOH estimates actual cases to be around 160,000
Diabetes:
Public Service Awareness
13
90. 2010 List of Planned Programs
Individual Social Responsibility:
• March – weDO nanced and made possible by Ogilvy (Ad Agency) Pro-Bono
support & various media space donations and discounts
• Social mobilization is the backbone of weDO’s success
• Use as a platform to raise awareness on each individual’s responsibility for betterment
of society while launching weDO and it’s initiatives
• Verily never will Allah change a condition of a people, until they change what is
within their souls
Dengue Fever:
• May - In collaboration with e Health Development Council of the Mecca Region
& the MOH 2009 cases up by 124% from 2008: 1,602 cases
• MOH estimates actual cases to be around 160,000
Diabetes:
• October - MOH, To Be Con rmed (TBC)
– Increase of 0.8% in cases per annum
– Estimated by MOH to be prevalent in 50% of those aged 30+29% of total
population
Public Service Awareness
13
92. 2010 List of Planned Programs
Public Service Awareness
93. 2010 List of Planned Programs
Human Rights:
Public Service Awareness
94. 2010 List of Planned Programs
Human Rights:
Public Service Awareness
95. 2010 List of Planned Programs
Human Rights:
• Period: TBC – Human Rights Commission (TBC)
Public Service Awareness
96. 2010 List of Planned Programs
Human Rights:
• Period: TBC – Human Rights Commission (TBC)
• King Abdullah has approved a launch of a nationwide campaign to promote human rights culture
Public Service Awareness
97. 2010 List of Planned Programs
Human Rights:
• Period: TBC – Human Rights Commission (TBC)
• King Abdullah has approved a launch of a nationwide campaign to promote human rights culture
Public Service Awareness
98. 2010 List of Planned Programs
Human Rights:
• Period: TBC – Human Rights Commission (TBC)
• King Abdullah has approved a launch of a nationwide campaign to promote human rights culture
• We hope to assist in availing them of the necessary strategic and tactical resources to generate a
campaign that will educate the public on the Kingdom’s legal procedures and instructions that
protect their rights, through channeling the help of private, educational and media organizations
across the Kingdom
Public Service Awareness
99. 2010 List of Planned Programs
Human Rights:
• Period: TBC – Human Rights Commission (TBC)
• King Abdullah has approved a launch of a nationwide campaign to promote human rights culture
• We hope to assist in availing them of the necessary strategic and tactical resources to generate a
campaign that will educate the public on the Kingdom’s legal procedures and instructions that
protect their rights, through channeling the help of private, educational and media organizations
across the Kingdom
Public Service Awareness
100. 2010 List of Planned Programs
Human Rights:
• Period: TBC – Human Rights Commission (TBC)
• King Abdullah has approved a launch of a nationwide campaign to promote human rights culture
• We hope to assist in availing them of the necessary strategic and tactical resources to generate a
campaign that will educate the public on the Kingdom’s legal procedures and instructions that
protect their rights, through channeling the help of private, educational and media organizations
across the Kingdom
Emergency Preparedness:
Public Service Awareness
101. 2010 List of Planned Programs
Human Rights:
• Period: TBC – Human Rights Commission (TBC)
• King Abdullah has approved a launch of a nationwide campaign to promote human rights culture
• We hope to assist in availing them of the necessary strategic and tactical resources to generate a
campaign that will educate the public on the Kingdom’s legal procedures and instructions that
protect their rights, through channeling the help of private, educational and media organizations
across the Kingdom
Emergency Preparedness:
• Period: TBC – Civil Defense (TBC)
Public Service Awareness
102. 2010 List of Planned Programs
Human Rights:
• Period: TBC – Human Rights Commission (TBC)
• King Abdullah has approved a launch of a nationwide campaign to promote human rights culture
• We hope to assist in availing them of the necessary strategic and tactical resources to generate a
campaign that will educate the public on the Kingdom’s legal procedures and instructions that
protect their rights, through channeling the help of private, educational and media organizations
across the Kingdom
Emergency Preparedness:
• Period: TBC – Civil Defense (TBC)
• A PSA campaign to educate and empower citizens & residents to prepare themselves, their families
and their communities to respond to all kinds of emergencies.
Public Service Awareness
103. 2010 List of Planned Programs
Human Rights:
• Period: TBC – Human Rights Commission (TBC)
• King Abdullah has approved a launch of a nationwide campaign to promote human rights culture
• We hope to assist in availing them of the necessary strategic and tactical resources to generate a
campaign that will educate the public on the Kingdom’s legal procedures and instructions that
protect their rights, through channeling the help of private, educational and media organizations
across the Kingdom
Emergency Preparedness:
• Period: TBC – Civil Defense (TBC)
• A PSA campaign to educate and empower citizens & residents to prepare themselves, their families
and their communities to respond to all kinds of emergencies.
– Fire Safety
Public Service Awareness
104. 2010 List of Planned Programs
Human Rights:
• Period: TBC – Human Rights Commission (TBC)
• King Abdullah has approved a launch of a nationwide campaign to promote human rights culture
• We hope to assist in availing them of the necessary strategic and tactical resources to generate a
campaign that will educate the public on the Kingdom’s legal procedures and instructions that
protect their rights, through channeling the help of private, educational and media organizations
across the Kingdom
Emergency Preparedness:
• Period: TBC – Civil Defense (TBC)
• A PSA campaign to educate and empower citizens & residents to prepare themselves, their families
and their communities to respond to all kinds of emergencies.
– Fire Safety
– Medical Emergencies
Public Service Awareness
105. 2010 List of Planned Programs
Human Rights:
• Period: TBC – Human Rights Commission (TBC)
• King Abdullah has approved a launch of a nationwide campaign to promote human rights culture
• We hope to assist in availing them of the necessary strategic and tactical resources to generate a
campaign that will educate the public on the Kingdom’s legal procedures and instructions that
protect their rights, through channeling the help of private, educational and media organizations
across the Kingdom
Emergency Preparedness:
• Period: TBC – Civil Defense (TBC)
• A PSA campaign to educate and empower citizens & residents to prepare themselves, their families
and their communities to respond to all kinds of emergencies.
– Fire Safety
– Medical Emergencies
– Natural Disasters
Public Service Awareness
106. 2010 List of Planned Programs
Human Rights:
• Period: TBC – Human Rights Commission (TBC)
• King Abdullah has approved a launch of a nationwide campaign to promote human rights culture
• We hope to assist in availing them of the necessary strategic and tactical resources to generate a
campaign that will educate the public on the Kingdom’s legal procedures and instructions that
protect their rights, through channeling the help of private, educational and media organizations
across the Kingdom
Emergency Preparedness:
• Period: TBC – Civil Defense (TBC)
• A PSA campaign to educate and empower citizens & residents to prepare themselves, their families
and their communities to respond to all kinds of emergencies.
– Fire Safety
– Medical Emergencies
– Natural Disasters
• We plan on asking the public to plan for the unexpected and to:
Public Service Awareness
107. 2010 List of Planned Programs
Human Rights:
• Period: TBC – Human Rights Commission (TBC)
• King Abdullah has approved a launch of a nationwide campaign to promote human rights culture
• We hope to assist in availing them of the necessary strategic and tactical resources to generate a
campaign that will educate the public on the Kingdom’s legal procedures and instructions that
protect their rights, through channeling the help of private, educational and media organizations
across the Kingdom
Emergency Preparedness:
• Period: TBC – Civil Defense (TBC)
• A PSA campaign to educate and empower citizens & residents to prepare themselves, their families
and their communities to respond to all kinds of emergencies.
– Fire Safety
– Medical Emergencies
– Natural Disasters
• We plan on asking the public to plan for the unexpected and to:
– 1) get an emergency supply kit
Public Service Awareness
108. 2010 List of Planned Programs
Human Rights:
• Period: TBC – Human Rights Commission (TBC)
• King Abdullah has approved a launch of a nationwide campaign to promote human rights culture
• We hope to assist in availing them of the necessary strategic and tactical resources to generate a
campaign that will educate the public on the Kingdom’s legal procedures and instructions that
protect their rights, through channeling the help of private, educational and media organizations
across the Kingdom
Emergency Preparedness:
• Period: TBC – Civil Defense (TBC)
• A PSA campaign to educate and empower citizens & residents to prepare themselves, their families
and their communities to respond to all kinds of emergencies.
– Fire Safety
– Medical Emergencies
– Natural Disasters
• We plan on asking the public to plan for the unexpected and to:
– 1) get an emergency supply kit
– 2) make a family emergency plan
Public Service Awareness
109. 2010 List of Planned Programs
Human Rights:
• Period: TBC – Human Rights Commission (TBC)
• King Abdullah has approved a launch of a nationwide campaign to promote human rights culture
• We hope to assist in availing them of the necessary strategic and tactical resources to generate a
campaign that will educate the public on the Kingdom’s legal procedures and instructions that
protect their rights, through channeling the help of private, educational and media organizations
across the Kingdom
Emergency Preparedness:
• Period: TBC – Civil Defense (TBC)
• A PSA campaign to educate and empower citizens & residents to prepare themselves, their families
and their communities to respond to all kinds of emergencies.
– Fire Safety
– Medical Emergencies
– Natural Disasters
• We plan on asking the public to plan for the unexpected and to:
– 1) get an emergency supply kit
– 2) make a family emergency plan
– 3) be informed about the different types of emergencies that could
occur and their appropriate responses.
Public Service Awareness
110. 2010 List of Planned Programs
Human Rights:
• Period: TBC – Human Rights Commission (TBC)
• King Abdullah has approved a launch of a nationwide campaign to promote human rights culture
• We hope to assist in availing them of the necessary strategic and tactical resources to generate a
campaign that will educate the public on the Kingdom’s legal procedures and instructions that
protect their rights, through channeling the help of private, educational and media organizations
across the Kingdom
Emergency Preparedness:
• Period: TBC – Civil Defense (TBC)
• A PSA campaign to educate and empower citizens & residents to prepare themselves, their families
and their communities to respond to all kinds of emergencies.
– Fire Safety
– Medical Emergencies
– Natural Disasters
• We plan on asking the public to plan for the unexpected and to:
– 1) get an emergency supply kit
– 2) make a family emergency plan
– 3) be informed about the different types of emergencies that could
occur and their appropriate responses.
• MANY unnecessary casualties can be avoided
Public Service Awareness
112. 2010 List of Planned Programs
Public Service Awareness
113. 2010 List of Planned Programs
Driving Safety & Etiquettes:
Public Service Awareness
114. 2010 List of Planned Programs
Driving Safety & Etiquettes:
Public Service Awareness
115. 2010 List of Planned Programs
Driving Safety & Etiquettes:
• Time: TBC, Ministry of Interior
Public Service Awareness
116. 2010 List of Planned Programs
Driving Safety & Etiquettes:
• Time: TBC, Ministry of Interior
Public Service Awareness
117. 2010 List of Planned Programs
Driving Safety & Etiquettes:
• Time: TBC, Ministry of Interior
• e latest studies indicate that the annual losses resulting from traffic accidents is now at SR21
billion… 4% of GDP
Public Service Awareness
118. 2010 List of Planned Programs
Driving Safety & Etiquettes:
• Time: TBC, Ministry of Interior
• e latest studies indicate that the annual losses resulting from traffic accidents is now at SR21
billion… 4% of GDP
– At least 1 accident in the Kingdom every 2 minutes* (2006 data*)
Public Service Awareness
119. 2010 List of Planned Programs
Driving Safety & Etiquettes:
• Time: TBC, Ministry of Interior
• e latest studies indicate that the annual losses resulting from traffic accidents is now at SR21
billion… 4% of GDP
– At least 1 accident in the Kingdom every 2 minutes* (2006 data*)
– 1 Person seriously injured every 15 minutes
Public Service Awareness
120. 2010 List of Planned Programs
Driving Safety & Etiquettes:
• Time: TBC, Ministry of Interior
• e latest studies indicate that the annual losses resulting from traffic accidents is now at SR21
billion… 4% of GDP
– At least 1 accident in the Kingdom every 2 minutes* (2006 data*)
– 1 Person seriously injured every 15 minutes
– 1 Death every 1 hour and 20 minutes
Public Service Awareness
121. 2010 List of Planned Programs
Driving Safety & Etiquettes:
• Time: TBC, Ministry of Interior
• e latest studies indicate that the annual losses resulting from traffic accidents is now at SR21
billion… 4% of GDP
– At least 1 accident in the Kingdom every 2 minutes* (2006 data*)
– 1 Person seriously injured every 15 minutes
– 1 Death every 1 hour and 20 minutes
• We aim, through statistical & behavioural research, to nd a language to communicate with
drivers which will yield a decrease in number of accidents, period
Public Service Awareness
122. 2010 List of Planned Programs
Driving Safety & Etiquettes:
• Time: TBC, Ministry of Interior
• e latest studies indicate that the annual losses resulting from traffic accidents is now at SR21
billion… 4% of GDP
– At least 1 accident in the Kingdom every 2 minutes* (2006 data*)
– 1 Person seriously injured every 15 minutes
– 1 Death every 1 hour and 20 minutes
• We aim, through statistical & behavioural research, to nd a language to communicate with
drivers which will yield a decrease in number of accidents, period
• During the same strategy, we aim to include a communication campaign to future drivers who
may be easier to in uence and provide long term return
Public Service Awareness
123. 2010 List of Planned Programs
Driving Safety & Etiquettes:
• Time: TBC, Ministry of Interior
• e latest studies indicate that the annual losses resulting from traffic accidents is now at SR21
billion… 4% of GDP
– At least 1 accident in the Kingdom every 2 minutes* (2006 data*)
– 1 Person seriously injured every 15 minutes
– 1 Death every 1 hour and 20 minutes
• We aim, through statistical & behavioural research, to nd a language to communicate with
drivers which will yield a decrease in number of accidents, period
• During the same strategy, we aim to include a communication campaign to future drivers who
may be easier to in uence and provide long term return
Public Service Awareness
124. 2010 List of Planned Programs
Driving Safety & Etiquettes:
• Time: TBC, Ministry of Interior
• e latest studies indicate that the annual losses resulting from traffic accidents is now at SR21
billion… 4% of GDP
– At least 1 accident in the Kingdom every 2 minutes* (2006 data*)
– 1 Person seriously injured every 15 minutes
– 1 Death every 1 hour and 20 minutes
• We aim, through statistical & behavioural research, to nd a language to communicate with
drivers which will yield a decrease in number of accidents, period
• During the same strategy, we aim to include a communication campaign to future drivers who
may be easier to in uence and provide long term return
Parent Involvement
Public Service Awareness
125. 2010 List of Planned Programs
Driving Safety & Etiquettes:
• Time: TBC, Ministry of Interior
• e latest studies indicate that the annual losses resulting from traffic accidents is now at SR21
billion… 4% of GDP
– At least 1 accident in the Kingdom every 2 minutes* (2006 data*)
– 1 Person seriously injured every 15 minutes
– 1 Death every 1 hour and 20 minutes
• We aim, through statistical & behavioural research, to nd a language to communicate with
drivers which will yield a decrease in number of accidents, period
• During the same strategy, we aim to include a communication campaign to future drivers who
may be easier to in uence and provide long term return
Parent Involvement
• Time: TBC, Ministry of Culture (TBC)
Public Service Awareness
126. 2010 List of Planned Programs
Driving Safety & Etiquettes:
• Time: TBC, Ministry of Interior
• e latest studies indicate that the annual losses resulting from traffic accidents is now at SR21
billion… 4% of GDP
– At least 1 accident in the Kingdom every 2 minutes* (2006 data*)
– 1 Person seriously injured every 15 minutes
– 1 Death every 1 hour and 20 minutes
• We aim, through statistical & behavioural research, to nd a language to communicate with
drivers which will yield a decrease in number of accidents, period
• During the same strategy, we aim to include a communication campaign to future drivers who
may be easier to in uence and provide long term return
Parent Involvement
• Time: TBC, Ministry of Culture (TBC)
• Many of society’s social problems & successes could be attributed to the home environment
Public Service Awareness
127. 2010 List of Planned Programs
Driving Safety & Etiquettes:
• Time: TBC, Ministry of Interior
• e latest studies indicate that the annual losses resulting from traffic accidents is now at SR21
billion… 4% of GDP
– At least 1 accident in the Kingdom every 2 minutes* (2006 data*)
– 1 Person seriously injured every 15 minutes
– 1 Death every 1 hour and 20 minutes
• We aim, through statistical & behavioural research, to nd a language to communicate with
drivers which will yield a decrease in number of accidents, period
• During the same strategy, we aim to include a communication campaign to future drivers who
may be easier to in uence and provide long term return
Parent Involvement
• Time: TBC, Ministry of Culture (TBC)
• Many of society’s social problems & successes could be attributed to the home environment
• In an increasingly demanding world and increased functions for youth to spend time on (i.e.
internet, computer games, phone etc), mothers & fathers tend to be spending less and less time
with their children not knowing many of their friends (cyber or physical) and in the meanwhile
knowing less of any problems and issues the child could be going through.
Public Service Awareness
128. 2010 List of Planned Programs
Driving Safety & Etiquettes:
• Time: TBC, Ministry of Interior
• e latest studies indicate that the annual losses resulting from traffic accidents is now at SR21
billion… 4% of GDP
– At least 1 accident in the Kingdom every 2 minutes* (2006 data*)
– 1 Person seriously injured every 15 minutes
– 1 Death every 1 hour and 20 minutes
• We aim, through statistical & behavioural research, to nd a language to communicate with
drivers which will yield a decrease in number of accidents, period
• During the same strategy, we aim to include a communication campaign to future drivers who
may be easier to in uence and provide long term return
Parent Involvement
• Time: TBC, Ministry of Culture (TBC)
• Many of society’s social problems & successes could be attributed to the home environment
• In an increasingly demanding world and increased functions for youth to spend time on (i.e.
internet, computer games, phone etc), mothers & fathers tend to be spending less and less time
with their children not knowing many of their friends (cyber or physical) and in the meanwhile
knowing less of any problems and issues the child could be going through.
• We aim at creating a campaign re-instating the core value of family and the time
spent together
Public Service Awareness
130. 2010 List of Planned Programs
Public Service Awareness
16
131. 2010 List of Planned Programs
Prevention of Drug Misuse :
Public Service Awareness
16
132. 2010 List of Planned Programs
Prevention of Drug Misuse :
• Time: May-June, Mentor Foundation & Mentor Arabia
Public Service Awareness
16
133. 2010 List of Planned Programs
Prevention of Drug Misuse :
• Time: May-June, Mentor Foundation & Mentor Arabia
• e Mentor Foundation is an international non-government not for pro t organisation with a
focus on the prevention of drug misuse and the promotion of health and well-being of young
people.
Public Service Awareness
16
134. 2010 List of Planned Programs
Prevention of Drug Misuse :
• Time: May-June, Mentor Foundation & Mentor Arabia
• e Mentor Foundation is an international non-government not for pro t organisation with a
focus on the prevention of drug misuse and the promotion of health and well-being of young
people.
• Mentor seeks to identify, support and share information on effective practice that will protect
young people from the harm that drugs can cause.
Public Service Awareness
16
135. 2010 List of Planned Programs
Prevention of Drug Misuse :
• Time: May-June, Mentor Foundation & Mentor Arabia
• e Mentor Foundation is an international non-government not for pro t organisation with a
focus on the prevention of drug misuse and the promotion of health and well-being of young
people.
• Mentor seeks to identify, support and share information on effective practice that will protect
young people from the harm that drugs can cause.
• Aim to create a campaign that educates the youth on the bene ts of staying away which
contributes to their better health and a wholesome society
Public Service Awareness
16
136. 2010 List of Planned Programs
Prevention of Drug Misuse :
• Time: May-June, Mentor Foundation & Mentor Arabia
• e Mentor Foundation is an international non-government not for pro t organisation with a
focus on the prevention of drug misuse and the promotion of health and well-being of young
people.
• Mentor seeks to identify, support and share information on effective practice that will protect
young people from the harm that drugs can cause.
• Aim to create a campaign that educates the youth on the bene ts of staying away which
contributes to their better health and a wholesome society
Public Service Awareness
16
137. 2010 List of Planned Programs
Prevention of Drug Misuse :
• Time: May-June, Mentor Foundation & Mentor Arabia
• e Mentor Foundation is an international non-government not for pro t organisation with a
focus on the prevention of drug misuse and the promotion of health and well-being of young
people.
• Mentor seeks to identify, support and share information on effective practice that will protect
young people from the harm that drugs can cause.
• Aim to create a campaign that educates the youth on the bene ts of staying away which
contributes to their better health and a wholesome society
Stay In School
Public Service Awareness
16
138. 2010 List of Planned Programs
Prevention of Drug Misuse :
• Time: May-June, Mentor Foundation & Mentor Arabia
• e Mentor Foundation is an international non-government not for pro t organisation with a
focus on the prevention of drug misuse and the promotion of health and well-being of young
people.
• Mentor seeks to identify, support and share information on effective practice that will protect
young people from the harm that drugs can cause.
• Aim to create a campaign that educates the youth on the bene ts of staying away which
contributes to their better health and a wholesome society
Stay In School
• Secondary education completes the provision of basic education that began at the primary level,
and aims at laying the foundations for lifelong learning and human development, by offering
more subject- or skill-oriented instruction using more specialized teachers
Public Service Awareness
16
139. 2010 List of Planned Programs
Prevention of Drug Misuse :
• Time: May-June, Mentor Foundation & Mentor Arabia
• e Mentor Foundation is an international non-government not for pro t organisation with a
focus on the prevention of drug misuse and the promotion of health and well-being of young
people.
• Mentor seeks to identify, support and share information on effective practice that will protect
young people from the harm that drugs can cause.
• Aim to create a campaign that educates the youth on the bene ts of staying away which
contributes to their better health and a wholesome society
Stay In School
• Secondary education completes the provision of basic education that began at the primary level,
and aims at laying the foundations for lifelong learning and human development, by offering
more subject- or skill-oriented instruction using more specialized teachers
– According to the world bank, the percentage of pupils who either don’t enrol in high-school or
never complete ranges between12% & 35%
Public Service Awareness
16
140. 2010 List of Planned Programs
Prevention of Drug Misuse :
• Time: May-June, Mentor Foundation & Mentor Arabia
• e Mentor Foundation is an international non-government not for pro t organisation with a
focus on the prevention of drug misuse and the promotion of health and well-being of young
people.
• Mentor seeks to identify, support and share information on effective practice that will protect
young people from the harm that drugs can cause.
• Aim to create a campaign that educates the youth on the bene ts of staying away which
contributes to their better health and a wholesome society
Stay In School
• Secondary education completes the provision of basic education that began at the primary level,
and aims at laying the foundations for lifelong learning and human development, by offering
more subject- or skill-oriented instruction using more specialized teachers
– According to the world bank, the percentage of pupils who either don’t enrol in high-school or
never complete ranges between12% & 35%
Public Service Awareness
16
141. 2010 List of Planned Programs
Prevention of Drug Misuse :
• Time: May-June, Mentor Foundation & Mentor Arabia
• e Mentor Foundation is an international non-government not for pro t organisation with a
focus on the prevention of drug misuse and the promotion of health and well-being of young
people.
• Mentor seeks to identify, support and share information on effective practice that will protect
young people from the harm that drugs can cause.
• Aim to create a campaign that educates the youth on the bene ts of staying away which
contributes to their better health and a wholesome society
Stay In School
• Secondary education completes the provision of basic education that began at the primary level,
and aims at laying the foundations for lifelong learning and human development, by offering
more subject- or skill-oriented instruction using more specialized teachers
– According to the world bank, the percentage of pupils who either don’t enrol in high-school or
never complete ranges between12% & 35%
Public Service Awareness
16
142. 2010 List of Planned Programs
Prevention of Drug Misuse :
• Time: May-June, Mentor Foundation & Mentor Arabia
• e Mentor Foundation is an international non-government not for pro t organisation with a
focus on the prevention of drug misuse and the promotion of health and well-being of young
people.
• Mentor seeks to identify, support and share information on effective practice that will protect
young people from the harm that drugs can cause.
• Aim to create a campaign that educates the youth on the bene ts of staying away which
contributes to their better health and a wholesome society
Stay In School
• Secondary education completes the provision of basic education that began at the primary level,
and aims at laying the foundations for lifelong learning and human development, by offering
more subject- or skill-oriented instruction using more specialized teachers
– According to the world bank, the percentage of pupils who either don’t enrol in high-school or
never complete ranges between12% & 35%
Public Service Awareness
16
143. 2010 List of Planned Programs
Prevention of Drug Misuse :
• Time: May-June, Mentor Foundation & Mentor Arabia
• e Mentor Foundation is an international non-government not for pro t organisation with a
focus on the prevention of drug misuse and the promotion of health and well-being of young
people.
• Mentor seeks to identify, support and share information on effective practice that will protect
young people from the harm that drugs can cause.
• Aim to create a campaign that educates the youth on the bene ts of staying away which
contributes to their better health and a wholesome society
Stay In School
• Secondary education completes the provision of basic education that began at the primary level,
and aims at laying the foundations for lifelong learning and human development, by offering
more subject- or skill-oriented instruction using more specialized teachers
– According to the world bank, the percentage of pupils who either don’t enrol in high-school or
never complete ranges between12% & 35%
Public Service Awareness
16
144. 2010 List of Planned Programs
Prevention of Drug Misuse :
• Time: May-June, Mentor Foundation & Mentor Arabia
• e Mentor Foundation is an international non-government not for pro t organisation with a
focus on the prevention of drug misuse and the promotion of health and well-being of young
people.
• Mentor seeks to identify, support and share information on effective practice that will protect
young people from the harm that drugs can cause.
• Aim to create a campaign that educates the youth on the bene ts of staying away which
contributes to their better health and a wholesome society
Stay In School
• Secondary education completes the provision of basic education that began at the primary level,
and aims at laying the foundations for lifelong learning and human development, by offering
more subject- or skill-oriented instruction using more specialized teachers
– According to the world bank, the percentage of pupils who either don’t enrol in high-school or
never complete ranges between12% & 35%
Public Service Awareness
16
146. Bene ts to Private Sector
Public Service Awareness
17
147. Bene ts to Private Sector
• Private sector contributions bene t the donating company in a variety of ways
Public Service Awareness
17
148. Bene ts to Private Sector
• Private sector contributions bene t the donating company in a variety of ways
– Contributing to the betterment of the community and future generations
Public Service Awareness
17
149. Bene ts to Private Sector
• Private sector contributions bene t the donating company in a variety of ways
– Contributing to the betterment of the community and future generations
– Positive public relations
Public Service Awareness
17
150. Bene ts to Private Sector
• Private sector contributions bene t the donating company in a variety of ways
– Contributing to the betterment of the community and future generations
– Positive public relations
– Improved customer relations
Public Service Awareness
17
151. Bene ts to Private Sector
• Private sector contributions bene t the donating company in a variety of ways
– Contributing to the betterment of the community and future generations
– Positive public relations
– Improved customer relations
– Additional marketing opportunities through the appearance of their logos/name as
entities who made the dissemination of the campaign possible
Public Service Awareness
17
152. Bene ts to Private Sector
• Private sector contributions bene t the donating company in a variety of ways
– Contributing to the betterment of the community and future generations
– Positive public relations
– Improved customer relations
– Additional marketing opportunities through the appearance of their logos/name as
entities who made the dissemination of the campaign possible
• Bene ts exceed above listed items by far and could be included in any company’s CSR
program
Public Service Awareness
17
155. Summary
• Our efforts will not solve society’s problems…
– But they help…
– ey matter & make a difference
Public Service Awareness
18
156. Summary
• Our efforts will not solve society’s problems…
– But they help…
– ey matter & make a difference
• Aim to make longer-lasting impact on society’s issues by addressing difficulties in the lives of the
citizens
Public Service Awareness
18
157. Summary
• Our efforts will not solve society’s problems…
– But they help…
– ey matter & make a difference
• Aim to make longer-lasting impact on society’s issues by addressing difficulties in the lives of the
citizens
• orough, accurate and striking communication campaigns
– Excellent reminders on pressing issues and what the citizen can do.
Public Service Awareness
18
158. Summary
• Our efforts will not solve society’s problems…
– But they help…
– ey matter & make a difference
• Aim to make longer-lasting impact on society’s issues by addressing difficulties in the lives of the
citizens
• orough, accurate and striking communication campaigns
– Excellent reminders on pressing issues and what the citizen can do.
• Eventually take a preventative, not reactive, approach to the social problems in the kingdom.
– Especially with children & youth under 29
– eir fundamental values and belief systems are still being
formed.
Public Service Awareness
18
159. Summary
• Our efforts will not solve society’s problems…
– But they help…
– ey matter & make a difference
• Aim to make longer-lasting impact on society’s issues by addressing difficulties in the lives of the
citizens
• orough, accurate and striking communication campaigns
– Excellent reminders on pressing issues and what the citizen can do.
• Eventually take a preventative, not reactive, approach to the social problems in the kingdom.
– Especially with children & youth under 29
– eir fundamental values and belief systems are still being
formed.
• An improved community bene ts EVERYONE as the
society becomes more empowered on every level!
Public Service Awareness
18
165. Final Words
We could end up doing less or a lot more,
depending on the nancial, strategic, logistical
and moral support we drum from the advertising
and media industry as well as the private sector
and the community
Public Service Awareness
20