6. Apple
Google
Toyota Motor
General Electric
Microsoft
6th Innovative
Companies(2008)
3M
Walt Disney
IBM
Sony
7. "Who said this is media? Media is
something you can buy and sell.
Media contains inventory. Media
contains blank spaces. Consumers
weren't trying to generate media. They
were trying to talk to somebody. So
it just seems a bit arrogant. ... We
hijack their own conversations, their
own thoughts and feelings, and try to
monetize it."
Ted McConnell
Digital Guru of P&G, 11/2008
arrogant!!!
8. “ ... But I'm not so sure I want to be targeted like that.“
Src : Mashable - The History Of Advertising On Facebook
9. While he appreciates the power of
targeting afforded by Facebook, it
also makes him uncomfortable.
He use Facebook to find a 22- to 27-year-
old female P&G employee living in
Cincinnati "who likes sex and Cocoa
Puffs ... And he found such a person.
“So the targeting is fantastic, you can do
really amazing things. But I'm not so
sure I want to be targeted like that.“
15. 23 years on Super Bowl
2010 Refresh Everything
http://www.refresheverything.com/
20.000.000 USD
Health
Art & Culture
Food & Shelter
The planet
Neighborhoods
Education
17. Am I still the one?
NO!!!
NO!!!
NO!!!
Consumers are changing their media
consumption behaviors
18. ~60% American are watching TV and using the Internet
on a PC simultaneously at least once per month at home (Nielsen)
19. 11-13h,20-22h are the rush-hours of Baomoi
Mobile (WAP)’s users
Src : Baomoi Mobile (WAP) - Google Analytics
20. 11-13h,19-22h are the rush-hours of Baomoi
Mobile (Application)’s users
18/8/2011
(mid-week)
Src : Baomoi Mobile Application (http://baomoi.mobi) - Felix Studios
21. 11-13h,19-22h are the rush-hours of Baomoi
Mobile (Application)’s users
21/8/2011
(weekend)
Src : Baomoi Mobile Application (http://baomoi.mobi) - Felix Studios
22. 11-13h,19-22h are the rush-hours of Baomoi
Mobile’s users
Is it the Golden Hours for
TVC in Vietnam?
23. 41% 55% 750 million
Vietnam’s netizens Vietnam’s netizens
access SNS (2010) access SNS (2011) Number of Facebook users
33% 19% 70% small business owners
Vietnam’s SNS users using Facebook for marketing, compared
Users per capita
use ...................... to 66% who use Google
10.000 11% Facebook fans
would buy something that was only
Number of Youtube brand partners
offered to them
Src : Mashable + Kantar Vietnam + VNNIC + Cimigo
26. Forum Social Network
Vn-Zoom, Tinhte, DDTH, Webtretho... Facebook, LinkedIn, Go, Ban Be...
Content Community Blog
Y!360, Wordpress,
Flickr, Youtube, Digg, Anhso, Clip.vn, Linkhay...
Yume...
Micro-blogging Wikis
Wikipedia (200.000++ articles in
Twitter, Mimo...
Vietnamese), VLoS...
59. 10% revenue
from Facebook (isn’t the top referrer but has the best
conversion rate)
also building community and gaining ‘profits’ from Zing Me, Twitter ... SME
60. Facebook + Flickr +
7 staffs Youtube + Renren + Sina
2M RM (~660.000 USD) ~1M
for traditional advertising tickets sold
Enterprise
63. "Who said this is media? Media is
something you can buy and sell.
Media contains inventory. Media
contains blank spaces. Consumers
weren't trying to generate media.
They were trying to talk to
somebody. So it just seems a bit
arrogant. ... We hijack their own
conversations, their own thoughts and
feelings, and try to monetize it."
Ted McConnell
Digital Guru of P&G, 11/2008
