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WPH202 Understanding Marketplace and Making Money with Windows Phone 7 Applications
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WPH202 Understanding Marketplace and Making Money with Windows Phone 7 Applications

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This is the session WPH202 Understanding Marketplace and Making Money with Windows Phone 7 Applications that I presented during Microsoft TechEd Middle-East conference on 9th March 2011.

This is the session WPH202 Understanding Marketplace and Making Money with Windows Phone 7 Applications that I presented during Microsoft TechEd Middle-East conference on 9th March 2011.

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  • 1. 8 – 10 March 2011 | Dubai, UAE
  • 2. 8 – 10 March 2011 | Dubai, UAE
    Zeddy Iskandar
    Consultant
    Infusion
    Understanding Marketplace and Making Money with Windows Phone 7 Applications
    SESSION CODE: WPH202
  • 3. 3
    About me
    infusionite, mvp, mobile app dev…
  • 4. 4
    Agenda
    The Opportunities
    Pinworthy
    Making Money
    Marketplace
    Yalla Apps
  • 5. 5
    Windows Phone Device Demo
  • 6. The opportunities
    …they are out there
    6
  • 7. 7
    But first, the Limitations…
    Applications
    Your App UI and logic
    • High performance game framework
    • 8. Rapid creation of multi-screen 2D and 3D games
    • 9. Rich content pipeline
    • 10. Spanning Xbox 360, Windows, and Zune
    • 11. Modern XAML
    • 12. Rapid creation of Visually Stunning Apps
    • 13. Metro-themed UI controls
    • 14. HTML/JavaScript
    • 15. 500,000 developers spanning Windows and web
    Frameworks
    Silverlight
    XNA
    HTML/JavaScript
    CLR
  • 16. 8
    Let me show you 3 Games
    Rise of Glory
    Assassin’s Creed
    The Harvest
  • 17. 9
    Price of the 3 games
    Rise of Glory
    Assassin’s Creed
    The Harvest
    $2.99
    $6.99
    $6.99
  • 18. 10
    But these are the Top Paid Games
    Tiki Towers (#1)
    Parachute Panic (#10)
  • 19. 11
    But these are the Top Paid Games
    Tiki Towers (#1)
    Parachute Panic (#10)
    $2.99
    $2.99
  • 20. 12
    How big is the Market?

    Microsoft sold 2 million phone licenses in Windows Phone 7’s first two months, and the phone is now available from 60 mobile operators in 30 countries around the world
    - Andy Lees at MWC 2011

    http://bit.ly/WP7-2million
  • 21. 13
    Calculator please… (pessimist view)
    X
    $2.99
    0.1 % of 2 million phones
  • 22. 14
    Kaching! (sound of cash register)
    X
    $2.99
    0.1 % of 2 million phones
    =
    $5,980
  • 23. 15
    What about Apps?
  • 24. 16
    First 31 paid apps were games…
  • 25. 17
    Various Apps Demo
  • 26. 18
    The current state of Marketplace…It’s a Greenfield, baby!
    Games are still popular, people even buy games eventhough the graphics are not ground-breaking (eg. Parachute Panic)
    Action: you don’t have to have 3D designers & sound engineers to sell good games. So start brainstorming game ideas!
    Apps are still sucky, standard apps are slow (Facebook is lagging and Foursquare hangs on 3G/GPRS connection)
    Action: let’s create better apps! (and handles 3G/GPRS connection properly)
  • 27. Pinworthy
    good apps are worth pinning…
    19
  • 28. 20
    My Favorite App
  • 29. 21
    Wireframe Composites  Code
  • 30. 22
    Wireframe Composites Code
  • 31. Making money
    the reason you all came here…
    23
  • 32. 24
    Price your App
    $ 0.99 - $ 10 (can be more, but very unusual)
    Perceived Value: more expensive = better quality
    That’s why Screenshots & Beautiful Graphics are important!
    Marketing’s important:
    Occasionally lower the price for 1 day and announce on Twitter & FB
    Provide app how-to’s to reviewers
    Provide in-app feature of Sharing, Liking, Emailing
  • 33. 25
    Free app with Microsoft Advertising
    3 Steps:
    Download the Ad Control SDK.
    Sign Up for pubCenter Mobile
    Implement and Submit. Set the Application Id and Ad Unit Id properties in the Ad Control
    http://bit.ly/WP7-Ads
  • 34. 26
    Free app with Custom Ads
    On Wi-Fi, pull TV commercial stream
    On 3G/GPRS, pull text ads
    http://bit.ly/WP7-VideoAds
  • 35. marketplace
    Publishing to that new economy…
    27
  • 36. 28
    Publishing Workflow
  • 37. 29
    Step 1: Upload .xap file
  • 38. 30
    Step 2: Write app description
  • 39. 31
    Step 3: Upload Artwork
  • 40. 32
    Step 4: Set Pricing
  • 41. 33
    Step 4: Submit for testing
  • 42. Yalla apps
    create that app, habibi…
    34
  • 43. 35
    What is Yalla Apps?
    Currently the Windows Phone Marketplace is not available in the MEA regions
    Yalla Apps enables developers to upload their applications to the Windows Phone Marketplace
    Yalla Apps will receive applications from developers and submit them to the global Marketplace
    The portal will further offer development support, support forums as well as a module market where developers can share code and components
  • 44. 36
    How does it work?
    Developers submit their application as they would on the Windows Phone Marketplace
    Yalla Apps will take the application and submit it to the UK Market on the behalf of the developers
    Yalla Apps will forward certification reports to the developers
    Download reports will be shared through the Yalla Apps portal
  • 45.
  • 46. 38
    Related Content
    Understanding the Windows Phone 7 Development Tools (WPH 302)
    Tips and Tricks on Windows Phone 7 Development(IAT 202)
    Showcasing we.Muslim for Developing Silverlight Windows Phone 7 App (WPH203)
  • 47. 8 – 10 March 2011 | Dubai, UAE
    Complete an evaluation on CommZone and enter to win an HP laptop!
  • 48. 40
    http://twitter.com/zeddyiskandar
    Q & A
  • 49. © 2008 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
    The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.