CHAPTER 9<br />APPRAISAL OF BUSINESS MODEL<br />Comparing one business model to another<br />Elements of an appraisal/revi...
ELEMENTS OF APPRAISING BUSINESS MODELS<br />Measurement of how good a business model can be done using 3 levels<br />Measu...
Table 9.1 pg 161<br /><ul><li>POSITIONING
VALUE
SCOPE
PRICE
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Chapter 9

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Chapter 9

  1. 1. CHAPTER 9<br />APPRAISAL OF BUSINESS MODEL<br />Comparing one business model to another<br />Elements of an appraisal/review<br />Juniper Networks business model<br />Appraise that model<br />
  2. 2. ELEMENTS OF APPRAISING BUSINESS MODELS<br />Measurement of how good a business model can be done using 3 levels<br />Measure of profitability<br />Profitability prediction<br />Business model components attributes<br />
  3. 3. Table 9.1 pg 161<br /><ul><li>POSITIONING
  4. 4. VALUE
  5. 5. SCOPE
  6. 6. PRICE
  7. 7. REVENUE
  8. 8. ACTIVITIES
  9. 9. IMPLEMENTATION
  10. 10. CAPABILITIES
  11. 11. SUSTAINABILITY
  12. 12. COST STRUCTURE</li></ul>Profitability Measures<br /><ul><li>Earnings
  13. 13. Cash flow</li></ul>LEVEL 1<br />Profitability Predictor <br />Measures<br /><ul><li>Margins
  14. 14. Market share
  15. 15. Revenue share growth</li></ul> rate<br />LEVEL 2<br />Components Attribute <br />Measures<br /><ul><li>Business model </li></ul> components<br />LEVEL 3<br />
  16. 16. Profitability Measures<br />To measure how good a business model is – to compare its profitability to its competitors<br />Use earnings & cash flow, if earnings & cash flow are +ve than business is good<br />Problem is, start-ups has good business models but does not show profit.<br />Needs more reliable form of measurement<br />
  17. 17. Profitability Predictor Measures<br />Knowledge based product needs measurement in forms of profit margin, revenue market share, & revenue growth rate<br />Compare it with its industry’s competitors<br />Higher means good<br />
  18. 18. Business Model Components Measures<br />Measures the source of the business model to analyze its usefulness<br />10 components of business models, compare each one.<br />Check benchmark questions to further detail<br />Table 9.2 pg 163<br />
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