2. Fundamental Problem Tokyo Billionaires
Mo clothes,
Mo problems.
Many people have more problems as they
accumulate more clothes, due to mainly lack
of tools:
- You don't remember what you have when
closing shopping.
- No opportunity to make up potential
closing sets with your wardrobe items and
items you could buy.
3. Product Tokyo Billionaires
Simple,
Easy and
Fun.
- We will set up a website and an application for smart
phones, tablets etc
- Helpful functions for wardrobe management;
Visualization, Categorization (by item types, seasons,
colors etc.), Simulation & recommendation, Social
networking, Inventory management (buy/sell handling,
wish list etc.)
4. Team Tokyo Billionaires
It all started when Hiro's wife
was complaining one day about
how difficult it was to organize/
manage her wardrobe...
She didn't remember what she had in her closet when she was out
shopping for new clothes. She wanted some advice about putting
together outfits consisting of clothes she already had and clothes she
was thinking about buying. This gave Hiro an idea.
He contacted some old business contacts to help solve the problem.
Yoshi had experience with IT development, Akihiro had experience
managing a small business and Aaron could help out with the
language aspect of putting together something that would help
solve his wife's problem and possibly lead to a potential business
opportunity.
Each team member asked the women in their life (wife, girlfriend,
friends) if they had similar problems with managing their wardrobe.
An overwhelming response of yes came back. That is what started the
the group down this path towards setting up a website/application.
5. Business Model Tokyo Billionaires
Organize the world's
wardrobe and
make it accessible
- Value Propositions: We help individual customers
manage their wardrobe items by providing an online
tool and application to easily visualize, categorize, and
make full use of the items.
- Key activities: Increase the number of individual users
to have a better position for negotiating with corporate
customers.
6. Sales and Marketing Strategy Tokyo Billionaires
Social wardrobing.
Recommendations from
friends as well as data
analysis based on your
current wardrobe and
purchase history.
- Users can share information via facebook, twitter and
other SNS's.
- We equip strong skill for data analysis that will help
customers to get comfortable recommendations.
7. Risks Tokyo Billionaires
We are always in an
uncertain world. We will
control the risks with cool
head and warm heart.
- Financial risk - website/app set up initial cost +
running costs would increase as the number of users
increased (number of servers). Costs increase but
revenue doesn't start to come in until we reach a certain
number of users.
- Technical risk - depending on IT vendors to set up/
maintain/provide additional support. They may not be
available, they may not be able to provide the service we
need.
8. Partners and Allies Tokyo Billionaires
Help more
individual users,
attract more
fashion brands.
- Fashion brands and our corporate
customers provide product catalogue
information to our website/app.
- Attract brands through media events,
showing that we have a certain number of
users and providing fashion details from
user's wardrobe/tastes.
9. Funding Tokyo Billionaires
Start with bootstrapping,
fundraising from venture
capitalists later
- Start with bootstrapping, as we increase
the number of users we would take fund
raising
- Once corporate customers are involved,
expansion of the business would be
accelerated
