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Cloud Computing and Big Data
Charles Fan, SVPof R&D, VMware




Confidential
                                 © 2009 VMware Inc. All rights reserved
Two Fundamental Challenges




                                        Increase
                                        Revenue




                    Lower
                 Operational
                    Costs


2                            Confidential
Two Fundamental Challenges




                             Cloud
                       Computing




3                            Confidential
Waves Of Computing: Key Attributes



             Mainframe/Mini    Client/Server            Cloud

Processor    Custom LSI       Few/Shared RISC    x86 Multicore
Architectur                   Clustered/Scale-
            Monolithic                           Virtualized Scale-Out
e                             Up
Storage      Tape → Disk      Disk               Disk/Flash
Data                                             RDBMS, NoSQL,
             ISAM             RDBMS
Model                                            Hadoop
                                                 Java, Spring, Rails,
Language     COBOL            C, C++, Java
                                                 Node.js
             Financial
Killer App                    ERP, CRM, SCM      Real Time Analytics
             Systems
Cost         $$$$$$           $$$                $
4                             Confidential
A Different Perspective Required




5                              Confidential
VM Deployment Now Dominant


                                                           Physical Hosts                         Virtualized Machines
    25,000,000



    20,000,000

                                                                 The Tipping Point
    15,000,000



    10,000,000



     5,000,000



               0
                      2005          2006         2007         2008          2009         2010           2011   2012   2013   2014   2015
      Represents All CPUs (x86, RISC, CISC, EPIC) Source: IDC Server Virtualization MCS, January 2012




6                                                                             Confidential
The Software-Defined Data Center




    Storage   Servers   Networking     Security   Management




7                       Confidential
Silos In The Data Center


     File & Print   Email   Database                  ERP   Big Data   HPC




8                                      Confidential
The Software Defined Data Center


          File & Print   Email   Database              ERP   Big Data   HPC


                            Cloud Operating System

        Server




                                                                          Automation
                                                                          Security &
       Storage

      Network


       Efficiency + Control + Choice = Greater IT Agility

9                                       Confidential
Physical       Virtualized      Software Defined Data
                                               Center




     Months / Weeks   Days / Hours        Minutes / Seconds


     2008             2012               Future
10                       Confidential
Two Fundamental Challenges




                                        Increase
                                        Revenue


                             Cloud
                       Computing

                    Lower
                 Operational
                    Costs


11                           Confidential
Two Fundamental Challenges




                  BIG DATA



12                           Confidential
Enterprise Information




                           5X
                          LARGER
                          GROWING
                          3X FASTER
 Structured Information
In Relational Databases

                                               Unstructured Information

 13                             Confidential
External Information Sources



                              Partner Information                            “Public” Information



 Structured Information
In Relational Databases




Unstructured Information        Telemetry, Location-Based Information etc.



                           The Digital Universe Grows By 5,000 PB / Day

14                                                           Confidential
Big Data Transforms Business


Every Industry Will Feel Impact Of Real Time, Big Data Analytics




      Financial    Telecom         Retail          Energy      Insurance




     Government   Healthcare   Cyber Security    Advertising   Gaming




15                                Confidential
Flash Enables New Levels of Performance
     Cost / GB




                                                          DRAM DIMM




                                           FLASH SSD




                       FC / SAS HDD


          SATA / FAT
           SAS HDD                                     Performance

16                                    Confidential
Flash Enables New Levels of Performance


                                         4000X                   Better
                                                               Performance
     Cost / GB




                                                                                DRAM DIMM

                  300X                Better
                                  Performance


                                                     FLASH SSD
                                                                               200X
                                                                                 Higher Cost

                                                    50X
                       FC / SAS HDD                Higher Cost


          SATA / FAT
           SAS HDD                                                           Performance

17                                              Confidential
In The Server



      In The Server
           Network




     In The Storage
           Network


                      All Flash Hybrid
18                          Confidential
Thank You




19      Confidential

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Cloud Computing and Big Data - Charles Fan

  • 1. Cloud Computing and Big Data Charles Fan, SVPof R&D, VMware Confidential © 2009 VMware Inc. All rights reserved
  • 2. Two Fundamental Challenges Increase Revenue Lower Operational Costs 2 Confidential
  • 3. Two Fundamental Challenges Cloud Computing 3 Confidential
  • 4. Waves Of Computing: Key Attributes Mainframe/Mini Client/Server Cloud Processor Custom LSI Few/Shared RISC x86 Multicore Architectur Clustered/Scale- Monolithic Virtualized Scale-Out e Up Storage Tape → Disk Disk Disk/Flash Data RDBMS, NoSQL, ISAM RDBMS Model Hadoop Java, Spring, Rails, Language COBOL C, C++, Java Node.js Financial Killer App ERP, CRM, SCM Real Time Analytics Systems Cost $$$$$$ $$$ $ 4 Confidential
  • 5. A Different Perspective Required 5 Confidential
  • 6. VM Deployment Now Dominant Physical Hosts Virtualized Machines 25,000,000 20,000,000 The Tipping Point 15,000,000 10,000,000 5,000,000 0 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Represents All CPUs (x86, RISC, CISC, EPIC) Source: IDC Server Virtualization MCS, January 2012 6 Confidential
  • 7. The Software-Defined Data Center Storage Servers Networking Security Management 7 Confidential
  • 8. Silos In The Data Center File & Print Email Database ERP Big Data HPC 8 Confidential
  • 9. The Software Defined Data Center File & Print Email Database ERP Big Data HPC Cloud Operating System Server Automation Security & Storage Network Efficiency + Control + Choice = Greater IT Agility 9 Confidential
  • 10. Physical Virtualized Software Defined Data Center Months / Weeks Days / Hours Minutes / Seconds 2008 2012 Future 10 Confidential
  • 11. Two Fundamental Challenges Increase Revenue Cloud Computing Lower Operational Costs 11 Confidential
  • 12. Two Fundamental Challenges BIG DATA 12 Confidential
  • 13. Enterprise Information 5X LARGER GROWING 3X FASTER Structured Information In Relational Databases Unstructured Information 13 Confidential
  • 14. External Information Sources Partner Information “Public” Information Structured Information In Relational Databases Unstructured Information Telemetry, Location-Based Information etc. The Digital Universe Grows By 5,000 PB / Day 14 Confidential
  • 15. Big Data Transforms Business Every Industry Will Feel Impact Of Real Time, Big Data Analytics Financial Telecom Retail Energy Insurance Government Healthcare Cyber Security Advertising Gaming 15 Confidential
  • 16. Flash Enables New Levels of Performance Cost / GB DRAM DIMM FLASH SSD FC / SAS HDD SATA / FAT SAS HDD Performance 16 Confidential
  • 17. Flash Enables New Levels of Performance 4000X Better Performance Cost / GB DRAM DIMM 300X Better Performance FLASH SSD 200X Higher Cost 50X FC / SAS HDD Higher Cost SATA / FAT SAS HDD Performance 17 Confidential
  • 18. In The Server In The Server Network In The Storage Network All Flash Hybrid 18 Confidential
  • 19. Thank You 19 Confidential