Media '08 - Presentation by Jonathan Haagen (Economist Intelligence Unit)
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Presentation by Jonathan Haagen, Economist Intelligence Unit (New York, Beijing) at Media '08, Sydney, 7th March 2008
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Media '08 - Presentation by Jonathan Haagen (Economist Intelligence Unit)
- 1. Why Western Tech Companies Fail in China
- 8. What should a site look like?
Editor's Notes
- Introduce myself and a very brief breakdown of the work I have done on this topic. From the perspective of someone working in financial journalism in China, this is one of the most important issues in digital media…. I think that using this as a microcosm for changes in digital media, we can better see the limits of certain models, the absolute necessity of being adaptable, and, more specifically, look at how different demographic groups respond to different things. From a business standpoint, I think this is an essential topic for anyone who is holding on to a “gold rush” image of this market. It is by no means the gates of the inferno, but hope for financial success should be seriously tempered.