Media '08 - Presentation by Jean K. Min

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The document discusses citizen journalism and how audiences are becoming content creators. It mentions OhmyNews, a South Korean citizen journalism website that has over 60,000 citizen reporters contributing news alongside 65 staff reporters. The document also discusses how audiences can become more than just passive viewers and can contribute user-generated content, like user-generated weather forecasts. Finally, it suggests the real message of citizen journalism may be education, as audiences learn skills in researching, writing and disseminating news.

Business News & Politics

A long tail economy? Misses Hits Units Sold Items

OhmyNews Editorial Process Citizen Reporters (60,000+) Staff Reporters (65) Hard news & Opinions Film & Book Reviews Media Criticism etc. Screening by News Guerilla Desk Hard News Analysis Columns & Editorials Screening by Editorial Desk Publication Publication

Strata of participation ,[object Object],[object Object],[object Object],[object Object],[object Object],Explicit Implicit

[object Object], Audience as Eyeballs  Audience as Eyeballs

[object Object],[object Object],Do It Yourself Journalism 6 billion people as Advertisers  Audience as Content  Education and Training  CJ as People’s Ad Agency

Some food for thought -- “The Medium is the Message” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Futurist Gerd Leonhard on: Why Open is King- new opportunities in a digitally networked economy We live in very exciting times - change is constant, new opportunities open up every day; while new challenges seem to pick up the pace, as well. Companies that favor an open and user-empowering approach are gaining ground very quickly, while many large media companies and previously ruling brands struggle to make the new paradigms work for themselves.....

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Media '08 - Presentation by Jean K. Min

1. QUALITY

7. A long tail economy? Misses Hits Units Sold Items

9. OhmyNews Editorial Process Citizen Reporters (60,000+) Staff Reporters (65) Hard news & Opinions Film & Book Reviews Media Criticism etc. Screening by News Guerilla Desk Hard News Analysis Columns & Editorials Screening by Editorial Desk Publication Publication

10. CNN’s profile on OhmyNews

11. DECONSTRUCTION

12. RECONSTRUCTION

13.

14.

15. INFOWARE

16. DMI: User generated weather forecast

17.

18.

19. Turning ‘Eyeballs’ to Stakeholders

20.