Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

X|Media|Lab Wellington "Commercialising Ideas" - Presentation by Richard MacManus


Published on

"What's Next On The Web" - Richard MacManus, Founder and Editor, ReadWriteWeb (Wellington)

Published in: Technology
  • Be the first to comment

X|Media|Lab Wellington "Commercialising Ideas" - Presentation by Richard MacManus

  1. 1. What’s Next on the Web? Web Technology Trends for 2008 and Beyond Presented by: Richard MacManus, Editor, ReadWriteWeb
  2. 2. <ul><li> </li></ul><ul><li>Daily coverage of Web Technology news, trends & products </li></ul><ul><li>Lead blog in RWW Network; others are Last100 (digital lifestyle), AltSearchEngines (search), ReadWriteTalk (podcast show) </li></ul><ul><li>ReadWriteWeb 10th most popular blog in the world (ref: Technorati) </li></ul><ul><li>Founder & Editor: Richard MacManus </li></ul><ul><li>RWW team: Alex Iskold, Marshall Kirkpatrick, Josh Catone, Sarah Perez, Bernard Lunn, Corvida Raven, Steve O’Hear & Dan Langendorf (last100), Charles Knight (ASE), Sean Ammirati (RWT) </li></ul>
  3. 3. Web 2.0 <ul><li>Read/Write, two-way, anyone can be a publisher </li></ul><ul><li>Social Web </li></ul><ul><li>The term “Web 2.0” defines an era; like “Dot Com” </li></ul><ul><li>Search (Google, Alternative Search Engines) </li></ul><ul><li>Social Networks (MySpace, Facebook, OpenSocial) </li></ul><ul><li>Online Media (YouTube, </li></ul><ul><li>Content Aggregation / Syndication (Bloglines, Google Reader, Techmeme, Topix) </li></ul><ul><li>Mashups (Google Maps, Flickr, YouTube) </li></ul><ul><li>Image credit: catspyjamasnz </li></ul>
  4. 4. What’s Next? (Web 3.0) <ul><li>Web Sites Become Web Services </li></ul><ul><ul><li>“ Unstructured information will give way to structured information - paving the road to more intelligent computing.” ( Alex Iskold, ReadWriteWeb, Mar 07 ) </li></ul></ul><ul><ul><li>Examples: Amazon E-Commerce API, API, Twitter API, Dapper, Yahoo! Pipes (scraping technologies) </li></ul></ul><ul><ul><li>Pages not center of Web now, Data & Services are </li></ul></ul><ul><ul><li>90% of Twitter activity happens through its API </li></ul></ul><ul><li>Intelligent Web = data is getting smarter ( ref: Nova Spivack, Twine, Oct 07 ) </li></ul><ul><ul><li>Semantic Web </li></ul></ul><ul><ul><li>Filters / recommendations </li></ul></ul><ul><ul><li>Personalization </li></ul></ul><ul><li>Beyond PC - mobile, IPTV, physical world integration </li></ul>
  5. 5. Semantic Web <ul><li>Machines talking to machines </li></ul><ul><li>Making the Web more 'intelligent’ </li></ul><ul><li>Tim Berners-Lee: computers &quot;analyzing all the data on the Web‚ the content, links, and transactions between people and computers.” </li></ul><ul><li>Bottom Up = annotate, metadata, RDF! </li></ul><ul><li>Top Down = Simple </li></ul>Image credit: dullhunk <ul><li>Top-down: </li></ul><ul><li>Leverage existing web information </li></ul><ul><li>Apply specific, vertical semantic knowledge </li></ul><ul><li>Deliver the results as a consumer-centric web app </li></ul>
  6. 6. Semantic Apps <ul><li>What is a Semantic App? </li></ul><ul><li>- Not necessarily W3C Semantic Web </li></ul><ul><li>An app that determines the meaning of text and other data, and then creates connections for users </li></ul><ul><li>Data portability and connectibility are keys (ref: Nova Spivack) </li></ul>Example: Calais Reuters, the international business and financial news giant, launched an API called Open Calais in Feb 08. The API does a semantic markup on unstructured HTML documents - recognizing people, places, companies, and events. Ref: Reuters Wants The World To Be Tagged ; Alex Iskold, ReadWriteWeb, Feb 08
  7. 7. More Semantic Apps <ul><li>Other Products to watch: </li></ul><ul><li>Twine </li></ul><ul><li>Freeset </li></ul><ul><li>Powerset </li></ul><ul><li>Talis </li></ul><ul><li>TrueKnowledge </li></ul><ul><li>AdaptiveBlue </li></ul><ul><li>TripIt </li></ul><ul><li>Spock </li></ul><ul><li>Quintura </li></ul><ul><li>Hakia </li></ul><ul><li>Ref: 10 Semantic Apps to Watch ; Richard MacManus, </li></ul><ul><li>ReadWriteWeb, Nov 07 </li></ul>
  8. 8. Open Data <ul><li>Data-driven Web </li></ul><ul><li>APIs, Portable data </li></ul><ul><li>Making data available on the Web via APIs, web services, open data standards </li></ul><ul><li>“ Data silos and walled gardens are a huge loss of opportunity and more people are figuring that out every day.” Marshall Kirkpatrick, ReadWriteWeb, January 2008 </li></ul><ul><li>Social Graph </li></ul><ul><li>Social networks slowly opening up: OpenSocial / Facebook Platform --> Social Graph --> Custom Social Networks? </li></ul><ul><li>Brad Fitzpatrick: &quot;the global mapping of everybody and how they're related”; Ref: Brad Fitzpatrick, Aug 07 </li></ul><ul><li>Alex Iskold: “…it will take a lot of work to get a working solution. The challenges are conceptual, technical, political, business and educational.”; Ref: Social Graph: Concepts and Issues; Alex Iskold, ReadWriteWeb, Sep 07 </li></ul><ul><li>Tim Berners-Lee: Third main &quot;level&quot; of computer networks (Giant Global Graph): Internet --> Web --> Graph. Ref: RWW, Nov 07 </li></ul>
  9. 9. Social Networking Arms Race <ul><li>Google vs Facebook </li></ul><ul><li>Competing APIs: Google FriendConnect vs Facebook Connect </li></ul><ul><li>Google: MySpace, Yahoo!, LinkedIn, Ning, Orkut </li></ul><ul><li>Facebook open sourcing its platform: any social network can implement Facebook applications </li></ul>Ref: The Social Networking Arms Race, ReadWriteWeb, May 2008
  10. 10. Open Data: Products & Standards <ul><li>Open Data Products </li></ul><ul><li>Google's Android mobile OS ; will be available for any phone manufacturer to install and build on top of </li></ul><ul><li>Data remix products ; e.g. Dapper, Yahoo Pipes </li></ul><ul><li>Mashups; e.g. mashups use Audioscrobbler - &quot;a massive database that tracks listening habits and calculates relationships and recommendations based on the music people listen to.&quot; </li></ul><ul><li>Lifestreaming apps (personal data aggregation and publishing); e.g. Tumblr, Jaiku, Onaswarm, MyBlogLog, FriendFeed Ref: Lifestreaming: a ReadWriteWeb Primer, Jan 08 </li></ul><ul><li>Open Data Standards </li></ul><ul><li>Data portability - taking your data and friends from one site to another. Check out </li></ul><ul><li>OpenID - portable identity; single sign-on </li></ul><ul><li>OpenSocial - Google initiative for social networks, enabling developers to create widgets with one set of code; MySpace a member, Facebook isn’t </li></ul><ul><li>APML - growing ‘Attention’ standard; Your Attention Data is all the information online about what you read, write, share and consume </li></ul>
  11. 11. Mobile Web <ul><li>Portable </li></ul><ul><li>Location-aware </li></ul><ul><li>Integrated with physical world </li></ul><ul><li>Always on, always carried, built-in payment model, mobile phone is a creative tool at point of creative impulse, gets the most accurate audience info. (ref: Tomi Ahonen, Oct 07 ) </li></ul><ul><li>Google, Yahoo, Microsoft all ramping up their Mobile Web efforts (e.g. Yahoo Go platform ) </li></ul><ul><li>iPhone </li></ul><ul><li>Revolutionary Mobile Web UI (multi-touch) </li></ul><ul><li>Runs OS X, Safari = can view full websites in the browser on a mobile phone (not WAP!) </li></ul><ul><li>Desktop class applications </li></ul><ul><li>Rich HTML emails (competitor to Blackberry) </li></ul><ul><li>3G version rumored for June 08 </li></ul><ul><li>Ref: Boom! iPhone Rocks Tech World, ReadWriteWeb, Jan 07 </li></ul>
  12. 12. Mobile Web Apps <ul><li>5 Essential Mobile Web Apps </li></ul><ul><li>As chosen by RWW readers, Nov 07: </li></ul><ul><li>Gmail Java app for mobile phone </li></ul><ul><li>Google Maps for Mobile </li></ul><ul><li>Opera Mini </li></ul><ul><li>Fring (VoIP, IM) </li></ul><ul><li>Shozu (send media to Web) </li></ul><ul><li>Twitter </li></ul><ul><li>Best Mobile Start-up , Crunchies Awards 2007 </li></ul><ul><li>ReadWriteWeb’s Best Web LittleCo of 2007 </li></ul><ul><li>Micro-blogging; mix between blogging and chatting; short updates, “140 characters or less” </li></ul><ul><li>Niche now, but potential for mainstream: “It is the coverage of news events and the continued emergence of citizen journalism that will push Twitter toward the mainstream this year.” Josh Catone, ReadWriteWeb, Jan 08 </li></ul>
  13. 13. Recommendation Engines <ul><li>Given a set of ratings for a particular user, along with those of the whole user base, come up with new items that this user will like </li></ul><ul><li>Personalization is driving it </li></ul><ul><li>4 Approaches: </li></ul><ul><li>Personalized recommendation - recommend things based on the individual's past behavior </li></ul><ul><li>Social recommendation - recommend things based on the past behavior of similar users </li></ul><ul><li>Item recommendation - recommend things based on the item itself </li></ul><ul><li>A combination of the three approaches above </li></ul><ul><li>Ref: Rethinking Recommendation Engines,Alex Iskold, ReadWriteWeb, Feb 08 </li></ul>
  14. 14. Recommendation Engines - Examples <ul><li>Amazon, Netflix,, Pandora, StumbleUpon, are some of the most popular </li></ul><ul><li> music recommendation community sold to CBS for $280M & StumbleUpon sold to eBay for $75M; both in May ‘07 </li></ul><ul><li>Ref: 10 Recommended Recommendation Engines, ReadWriteWeb, Feb 08 </li></ul><ul><li>Strands </li></ul><ul><li>Invested $55 million so far </li></ul><ul><li>Aims to “to lead the social recommendation industry” </li></ul><ul><li>Currently music discovery and social networking site that covers the PC, mobile and physical worlds </li></ul><ul><li>Mission: “help people discover new things” </li></ul><ul><li>Working on open data formats for describing user taste data; may also use APML? </li></ul>
  15. 15. ReadWriteWeb Resources <ul><li>What's Next on the Web: a ReadWriteWeb Toolkit for 2008 </li></ul><ul><li>2008 Web Predictions </li></ul><ul><li>10 Future Web Trends </li></ul><ul><li>10 More Future Web Trends </li></ul>