Social Media in Travel Programs - WHUC09

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A case study on the use of social media in travel programs by The Montclair Kimberley Academy (MKA). Reasons why to use social media in these types of programs and in schools in general.

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Social Media in Travel Programs - WHUC09

  1. 1. SOCIAL MEDIA IN TRAVEL The Montclair Kimberley Academy’s Irish Studies Program
  2. 2. TAKE AWAYS • Reasons & benefits of using social media in travel programs and in schools • What tools to use • Challenges faced • Conversations to have
  3. 3. PROGRAM HISTORY
  4. 4. PROGRAM HISTORY
  5. 5. PROGRAM HISTORY
  6. 6. PROGRAM HISTORY
  7. 7. PROGRAM HISTORY
  8. 8. PROGRAM HISTORY
  9. 9. CONTENT FORMAT 1999-2008 • 1999-2008 • Static content • Updates when access available • Zero Interaction • Tools • iMovie, Photoshop, PageSpinner (HTML editor), web server
  10. 10. CONTENT FORMAT 2009 • Current Format - 2009 • Social format - blog/micro-blog • Multiple daily updates • Viewer interaction • http://irish2009.mka/org • Tools • Twitter, iMovie, iPhoto, WordPress, Flickr, YouTube, iPhone
  11. 11. REASONS • Greater level of communications and interaction with audience
  12. 12. REASONS • More authentic voice to student work, true authors of written, photographic and video content
  13. 13. REASONS • Promotion of school program beyond the walls of the school - Going global with reach
  14. 14. REASONS • Actual contribution to knowledge base on topic
  15. 15. CHALLENGES • Establishing & setting-up social media tools • WordPress (site/server) • Twitter • YouTube Channel • Flickr PhotoStream
  16. 16. CHALLENGES • Learningnew tools, understanding the use of tags, hash tags and Creative Commons licensing
  17. 17. CHALLENGES • Connectivity- Need for consistent broadband and/or 3G access in order to post content
  18. 18. STATISTICS* • WordPress • Total Views: 3,389 • Busiest Day: 281 - Friday May 22nd • Twitter • 98 posts** (Average 7 per day) • 119 followers • YouTube • 7 videos posted • 81 videos viewed • Flickr • 1,138 items / 3,652 views (4.1GB) * Better statistical analysis needs to be done. ** Post while in country
  19. 19. IMPACT & REACTIONS • Greater awareness of social media tools and the use of Twitter as a communications tool (discussion, debate & curricular application)
  20. 20. IMPACT & REACTIONS • Parents, studentsand followers feeling more connected to the program “What wonderful tools these were and what wonderful places you visited and experienced.”
  21. 21. IMPACT & REACTIONS • Greaterinterest from cooperating partners to expand program reach and influence
  22. 22. IMPACT & REACTIONS • Student interest and engagement in course work and development of products and artifacts.
  23. 23. IMPACT & REACTIONS • Movement to use blogging format for other school programs and publications
  24. 24. OTHER PROGRAMS • Habitat for Humanity - Guatemala • http:// blogs.montclairkimberley .org/guatemala/ • Chinese May Term • http:// blogs.montclairkimberley .org/china/
  25. 25. FACEBOOK • Created a Facebook group page for connecting and communicating with Alumni from the trip
  26. 26. “I just wanted to offer my sincere thanks to you all for providing what I know is Graham's most enriching and memorable experience of his high school career.   I am sure the trip will remain one of his most unforgettable lifetime experiences as well.   We traveled with you all vicariously as we followed the blog posts, tweets, photos and videos. What wonderful tools these were and what wonderful places you visited and experienced.   Thank you again for your willingness to travel abroad with 20 teenagers (not something most of us would undertake). I hope you all have a wonderful summer.”   - - Janet Anderson
  27. 27. William Stites Director of Technology The Montclair Kimberley Academy wstites@mka.org Twitter: http://twitter.com/wstites http://twitter.com/irishstudies 973-509-4595

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