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Social media at UTHSCSA_2.09.12


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Social media at UTHSCSA_2.09.12

  1. 1. The Use of Social Media at UTHSCSAUTHSCSA School of Health Professions Grand RoundsFebruary 10, 2012Bridgett Piernik-Yoder, PhD, OTRLuke Rosenberger, MLIS
  2. 2. Objectives• Discuss the purpose of social media in health sciences education• Identify some uses of social media at UTHSCSA• Discuss UTHSCSA activities over the past year related to use of social media
  3. 3. What comes to mind when youhear the term, social media?
  4. 4. Social Media Tools • Social networks – Facebook – Yammer – LinkedIn • Publishing platforms – Twitter – iTunesU – Blogging tools • Media content – You Tube – Vimeo – Flickr – Slideshare • Collaboration – Google +
  5. 5. Purpose of Social Media Information Sharing Building Collaborationrelationships Communication as Active Dialogue
  6. 6. Multidirectional Communication Community PatientsStudy participants Institution Colleagues Alumni FacultyStudents Peers(potential & current)
  7. 7. Some things to think about• What do you want to achieve?• Who is your intended audience?• Who will manage the effort?• Are you prepared to handle feedback?• How will you measure the success of your efforts?
  8. 8. Use of FacebookCommunicate news and events for institutions and departments
  9. 9. Use of TwitterDrive content regardingfaculty and staff, students,patients, research, news,and events
  10. 10. BlogsUse of blogs• “Insider” perspective• Create forum for interaction• Address current issues• Specific topics
  11. 11. Use of You TubeShare information, studentactivities, presentations,patient stories, interviews,and special events
  12. 12. Use of flickrShare photos of eventsand activitiesHost photo contests
  13. 13. Student Use Hopkins Interactive• “Open, uncensored information about student life”• Student blogs• Twitter• YouTube• iphone App
  14. 14. Teaching and Learning• Information on use is more disperse• Evidence of – Facebook, WordPress for class sites – YouTube for clinical examples – faculty and students – Google wave for collaboration• Courses related to digital technologies
  15. 15. Social Media Management• Matching the tool to the purpose• Identifying personnel to manage it• Part of a larger strategy
  16. 16. Concerns• HIPAA• Negative experiences – patients, students, faculty & staff• Solution – SM is an extension of communication policy
  17. 17. UTHSCSA Activities• PrISM -
  18. 18. UTHSCSA Guidelines
  19. 19. Resources• UTHSCSA – PrISM – UTHSCSA Library classes• In the community – ActionCampSA – Business/Media/Public Relations Group
  20. 20. Summary