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  1. 1. Integrating Social Networking & Web 2.0 Applications into eLearning Rob Gibson, Ed.D.
  2. 2. Social Networking in eLearningWhat you will learn today: Understand how social networking is impacting society See examples of common social networking applications Have an opportunity to try social networking applications See resources and data regarding how social networking can be used within eLearning
  3. 3. Social Networking in eLearning
  4. 4. Social Networking in eLearning• Boyd and Ellison (2007) define social networks as “…web-based services that allow individuals to…. 1) construct a public or semi-public profile within a bounded system 2) articulate a list of other users with whom they share a connection 3) view and traverse their list of connections and those made by others within the system. The nature and nomenclature of these connections may vary from site to site.”
  5. 5. Social Networking in eLearningThe first officially recognized social networkwas that launched in 1997 andofficially shut down in 2000. According to theWharton School of Business, as of October2008 social networks impacted more than 230million people worldwide.
  6. 6. Social Networking in eLearningSocial Networking Factoids (Nielson Netratings) • Social networks now represent the fastest growing Internet segment – 3x the rate of overall Internet growth. (2009) • Social networking sites are growing at the rate of 47% annually, reaching 45% of total web users. (2006) • Social networking and blogging are now the 4th most popular online activities, according to Nielsen‟s recently released Global Faces and Networked Places report. (2009)
  7. 7. Social Networking in eLearning Social Networking Factoids (Nielson Netratings)• 67% of the global online population now visit a social network site, and this sector accounts for 10% of all Internet time. (Germany, Switzerland, Great Britain, and Italy are the fastest growing segments.)• Social networks and blogs are now the 4th most popular online category – ahead of personal Email• Member sites now account for 1 in every 11 minutes online
  8. 8. Social Networking in eLearning Social Networking Factoids (Nielson Netratings) in Brazil (operated by Google) has the largestdomestic online reach (70%) of any social networkanywhere in the world, whereas Facebook has the highestaverage time per visitor among the 75 most popularbrands online worldwide. However, the amount of timespent on increased by more than 566% inonly one year. (Nielsen, 2009)
  9. 9. Social Networking in eLearning
  10. 10. Social Networking in eLearning According to the web site Social Media Defined (, Twitter is a microbloggingapplication that is more or less a combination of instant messaging and blogging.
  11. 11. Social Networking in eLearning in Academia• Back-channel chat where participants at conferences provide bursts of feedback regarding conference proceedings to both other conference participants, and to people who cannot attend the conference (Hargadon, 2009); or preceding a conference via keywords (Parry, 2008). Use Twitter during a webinar to post specific keywords denoted by a hash (#facebook), and then participants search on those keyword to see what other people in the webinar (at other locations) were saying about the topic. (Mullings, 2009)
  12. 12. Social Networking in eLearning in Academia• Class chatter that allows students to continue discussion topics outside the classroom (Parry, 2008)• Follow professionals who are actively engaged in particular topics or events. For example, students can follow any number of correspondents at MSNBC, CNN, and other news outlets• Writing assignments where students build on each other‟s tweets to generate a story, poem, or haiku. (Parry, 2008)• Collaboration with students from other countries regarding specific topics of political or historical significance
  13. 13. Social Networking in eLearning in Academia• Use Twitter to “track” a word. This will subscribe you to any post that contains said word. So, for example, a student may be interested in how a particular word is used. They can track the word and see the varied phrases in which people use it. Or, they can track an event, a proper name, or a movie title. (Send the message “track ______” to Twitter) (Parry, 2008)• Storytelling - George Mayo, an eighth grade English teacher, recently used Twitter as a tool to collaboratively write a story with his students. Mayo invited his students and students around the world via his Many Voices Twitter account to add to an ongoing story with individual "tweets." After six weeks and the help of more than 100 students and six different countries, the story was finished. (Parry, 2008)
  14. 14. Social Networking in eLearning in AcademiaUse Use• Type in a keyword and watch • Twittervision and Twittervisionthe results in real time 3D allow you to GeoTag users and their posts to know where certain topics are being discussed
  15. 15. Social Networking in eLearning in AcademiaUse Freshlogic Atlas Use historicaltweets• Type in a keyword and watch • Learn what it may have beenthe results in real time like for historical figures to tweet
  16. 16. Social Networking in eLearning in AcademiaUse tweetdeck Use YouTube or twiddeo• Create “groups” of students • Link to video files from Twitter
  17. 17. Social Networking in eLearning
  18. 18. Social Networking in eLearning Facebook is a social networking website that wasoriginally designed for college students, but is now opento anyone 13 years of age or older. Facebook users cancreate and customize their own profiles with photos,videos, and information about themselves. Friends canbrowse the profiles of other friends and write messageson their pages. (
  19. 19. Social Networking in eLearning in AcademiaUse Use Facebook Groups• A facebook-like application • Create a class-centric group
  20. 20. Social Networking in eLearning in AcademiaResearch Academics• Analysis of how social networks • Journalismare formed
  21. 21. Social Networking in eLearning in AcademiaAcademic Networking • wdonquijoteorg/27485153678?ref=ts/• Create a networkedblog • ools.htm • dardissimo.php • ?gid=18977111129 • hp?gid=12471635541 • p?gid=12256460391
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  23. 23. Social Networking in eLearning
  24. 24. Social Networking in eLearningA blog (an abridgment of the term „web log’) is awebsite, usually maintained by an individual, withregular entries of commentary, descriptions ofevents, or other material such as graphics or video.Entries are commonly displayed in reversechronological order. "Blog" can also be used as averb, meaning to maintain or add content to a blog. Co-Winner, Word-of-the-Year: 2004
  25. 25. Social Networking in eLearning in (no fee; hosted option) (free software; non-hosted) Variety of fee-based hosts that support Wordpress Hostican Laughing Squid (Fee-based; multi-user; multi-host)
  26. 26. Social Networking in eLearning in AcademiaFrom• The instructor posts various announcements, information, assignments, and abbreviated lessons for student reference• More aptly called an interactive medium of study, students get an opportunity to express their opinions about a particular topic or subject posted for discussion over the net• Articles on various topics provide extensive knowledge on the subject. Students, in turn, post their comments on these articles• Used as a writing portfolio, blogs are found to be very helpful in expressing thoughts by students about their subject of study
  27. 27. Social Networking in eLearning in Academia• Students find it very useful to post comments, throw questions to their instructor about the course and the subjects in particular and talk to fellow students about course progress and related benefits• Activities and presentations pertaining to a particular subject can be discussed over the net by way of blog posts• Students get to know each other, by not just chatting, but instead by responding to the posts offered by various students• As a means of evaluation, assignments are cross verified and the qualities of presentations are evaluated by fellow students positively by way of blog posts and related responses
  28. 28. Social Networking in eLearning in AcademiaWordpress Plugins (5,000+) Scholarly Citations•Twitter Tools•Wordbook•Daiko‟s Video Widget•Flickr plugin
  29. 29. Social Networking in eLearning
  30. 30. Social Networking in eLearningA wiki is a website that uses wiki software, allowing the easy creation and editing of any number of interlinked Web pages, using a simplified markup language. Wikis are often used to create collaborative websites and to power community websites (Wikipedia)
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  33. 33. Social Networking in eLearningNing provides a software platform (the "Ning Platform") that enables you to create, join or browse Social Networks (
  34. 34. Social Networking in eLearning in AcademiaNing• A custom social network
  35. 35. Social Networking in eLearning
  36. 36. Social Networking in eLearning Social bookmarking is a method for Internet users tostore, organize, search, and manage bookmarks of webpages on the Internet with the help of metadata, typicallyin the form of tags that collectively and/or collaboratively become a folksonomy. Folksonomy is also called social tagging, "the process by which many users add metadata in the form of keywords to shared content“ (
  37. 37. Social Networking in eLearning in Academia• A professor can save readings for a class. Since each tag has its own URL, the URL can be posted in the syllabus. Many of these services also have RSS feeds, so students who use a news aggregator can see new postings automatically.• Bookmarks available from any PC• Merge Delicious links into Facebook via a plugin