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Internet Marketing
1. Who We Are and What We Do
http://www.wsinnovativesolutions.com/
2. Background- What do we do
WSInnovativesolutions provides Internet Marketing advisory
services that bring the unique combination of experience and
objectivity to your solution.
We are pleased to offer our customers a consolidated platform
of knowledge, expertise and skills to facilitate the launch,
penetration, consolidation and expansion of their ventures into
the market.
Whether it is Lead Generation Strategies, Online Credibility and
Brand Exposure strategies or Prospective Customer and existing
customer communications Strategies we can assist you in
achieving your objectives.
3. Who are we- about us
• Provide advanced digital marketing solutions
• Business of all sizes and industries
• Our goal is to help businesses:
– Elevate their online brand reputation
– Generate more leads through the Internet
– Tap into new revenue opportunities
– Take their profit potentials to higher levels
• World’s largest network of Internet Consultants
• Service more than 80 countries internationally
• Corporate head office in Toronto, Canada
4. WSInnovativesolutions-About Us
Team Spirit ..To borrow a quote:
“Coming together is a beginning
Keeping together is a progress
Working together is a success”
Mission
To provide Internet Marketing consultancy services to the customers, be competent to offer our
customers a consolidated platform of knowledge, expertise and skills to facilitate the launch,
penetration, consolidation and expansion of their ventures into the market and foster new strategic
partnerships and strive to continue to improve our relationships & perceptions whilst contributing to
the bottom line of our Customers as well as WSInnovative Solutions
Vision
To be the best in class Internet Marketing Consultancy catering to the Corporate & SME segment, be
the preferred partner, deliver innovative solutions, deliver value for money contributing to the top
line and bottom line of Customers.
5.
6. Recognitions
• Awarded 6 Standards of Excellence in the
WMA Web Awards 2010competition
(Web Marketing Association)
• In the categories of:
– Toy and Hobby
– Travel
– Regional
WSI has captured 21
– Health Care Standard of Excellence
– Education WMA Awards in total
– Manufacturing
7. Clients & Partners
• Helped thousands of businesses realize their online
profit potential
• Strategic Partners & Alliances include:
9. LEVERAGING THE WSI NETWORK
YOU ARE THE EXPERT IN YOUR BUSINESS;
WE ARE THE EXPERTS IN OURS
10. A Case for Internet/Digital Marketing
The only marketing medium showing consistent future
growth is the Internet. Those who embrace these trends
will significantly increase their likelihood of success.
11. A Case for Internet/Digital Marketing
Google, the dominant search engine with about 70% market share,
generates most of its massive revenues from paid search and
display advertising online. In 2008, they reported 97% of their
revenues came from their online advertising business.
13. The Beauty of Digital Marketing
“Half the money I
spend on
advertising works –
I just don’t know
which half it is.”
John Wanamaker
Successful US Businessman
1838-1922
Online, every mouse-click is
tracked and recorded for
review and analysis.
14. ABCs OF DIGITAL MARKETING
GET RESULTS BY USING ONLINE STRATEGIES THAT ARE
SIMPLE TO UNDERSTAND AND EASY TO FOLLOW
15. Our ApproachE S S
PROVEN PROC
WE START WITH YOUR BUSINESS GOALS
WE END WITH YOUR BUSINESS RESULTS
16. Why Us?
So when you partner with WSI your company will benefit from:
– The personal care and service offered by a certified Digital Marketing
Consultant
– The support of a trusted business advisor who really works to comprehend
the complexities of your business
– Advanced, yet sustainable solutions to your business challenges
– The backing of our extensive training and expertise in all facets of the
digital media space
– Knowledge and experience of multiple industry verticals —so you get
custom solutions using proven methodologies
– A seamlessly connected and collaborated effort that delivers results
through a value based consultative approach
17. Why Us?...
• Creative expertise:
Our creative and sourcing framework provides a disciplined framework that gives executives the
necessary information to determine the best solution for their company.
• Advisory integrity:
We have a fundamental duty to put the interest of the clients first and suit our solutions based on
budget and needs. We provide completely unbiased recommendations and insight that is in the best
interest of our clients.
• Economies of scale:
A large MNC organisational advantages of bringing together various resources based across the
globe, at the same time bringing the cost advantage by sourcing globally but providing the services
locally. We provide services at most reasonable cost making your money go further.
• Focus on business outcomes:
Our services are designed to support your business strategy. We focus on providing advice that
positively impacts a client’s Income Statement and or Balance Sheet.
• Core competence:
We provide unique insight to clients that are linked to a variety of execution strategies.
• Seamless integration:
Seamless integration with client processes leverages client’s management talent and ensures a
perfect fit.
• Trusting Relationships:
Forged relationships as organisation is small
19. WSI INTERNET CONSULTANT
MANNY KAPUR
Think of WSI as an
PROFESSIONAL BACKGROUND
extension to your
1. Experience in Online Internet Marketing, Strategy, Sales and Project
marketing
Management of various marketing initiatives.
department – a
digital media expert 2. Successfully identified market trends and implemented global strategies
readily available to - Success and experience in evangelising products and technology
provide consulting - Track record for successfully taking non-revenue products to
services custom- profitable propositions.
tailored to suit your My focus and key skills are:
company and -Acting as facilitator and relationship manager between the technical
industry. Our key and commercial sides of a business.
-Identifying challenging issues and addressing them with innovative
focus is to offer
solutions.
thorough
• I am MBA with specialisation in Marketing from International
consultation and
Management Institute (affiliated to IMD Lausanne).
sound advice on PAST COMPANIES
how your company • I have work and senior management experience with large
can take advantage organisations at V.P. level like AT&T, BG Broadband, Reliance Infocomm
of digital marketing and Orange UK
The Discover and IBA we do together gives us more information about your business. The Build and Implements stages are where we leverage the value of the WSI network. WSI is a network of relationships. I will be your local Consultant, her for your business in your market. We also have relationships with many leaders in the Internet marketing industry. These relationships allow is to act as single source provider to our clients, while leveraging the experience, scalability, and efficiency of our many proven partners.
Insatiable desire for more salesIncrease sales by spending more moneyClient is willing to keep spending if we can stay linear
Using our ABCs, WSI focuses on developing digital strategies that achieve your business goals. We know that businesses get the best results that are affordable, simple and effective.The ABCs mean that WSI provides (A) Advanced Technologies that create a solution that will achieve the desired results a company is looking for and at prices clients can afford. Once we have the technologies in place our next focus is to (B) Build Targeted Traffic by identifying the right client looking for the products and services your client is offering and finally we focus on (C) Conversion Architecture and this is where we take the traffic and convert it to customers and dollars. By following the ABC’s this allows you to build long-term relationships with your clients to build a business that will pay you for a lifetime.
The WSI Lifecycle is a proven process. WSI started in 1995, and formalized our patent pending Lifecycle process in 2001.We continue to improve this process based on our experience of working with tens of thousands of clients every year.The key component of the lifecycle is our Internet Business Analysis, IBA for short. A Discovery session and IBA find the key drivers for your business right now. Through the IBA process we gain an understanding of your industry, customers, products or services, and competition. This enables us to create an internet marketing strategy that is specific and correct for your business.
Asimple online marketing strategy has clear goals that align with your business needs. WSI regularly measures these goals and your return on marketing investment. Achieving these goals is critical to the success and growth of your business.Our objective is to help you achieve increased financial success through internet marketing. We have not done our job until you get a positive return on your investment.
Discuss background detailsOther personal WSI clients, projectsPast industriesProfessional backgroundTenure as a WSI ICRegional involvementPrevious speaking engagementsBusiness achievements/ awards
