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Don’t Drive With Your Eyes Closed [Search Analytics] Ian Lurie Portent Interactive
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Search Analytics:  A 5 Step Checkup ,[object Object],[object Object],[object Object],[object Object],[object Object]
Search Analytics:  Phrases
Search Analytics:  Pageviews
Search Analytics:  Time On Site
Search Analytics:  Bounce Rate
Search Analytics:  Conversion
Search Analytics:  Use Your Brain
Missed Opportunities:  Onsite Search ,[object Object]
Case Study:  Right Phrase, Wrong Offer
Questions ,[object Object],[object Object]

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Search Marketing Analytics

Editor's Notes

  1. Good morning all. I’m going to walk you through a model for search analytics that I’ve found to work well. I’ve only got a short time, but if you have questions feel free during the panel discussion.