This is the keynote I gave at the Cloud Computing Conference & Expo on Nov 4, 2009 in Santa Clara, CA.

1. Cloud Computing: Separating Hype from Reality Rex Wang VP Infrastructure and Management

2. The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remain at the sole discretion of Oracle.

3. Cloud Is At the Peak of the Hype Curve

5. Pros and Cons Speed Cost QoS Fit Security Benefits Challenges/Issues Source: IDC eXchange, "IT Cloud Services User Survey, pt. 2: Top Benefits & Challenges," (http://blogs.idc.com/ie/?p=210), October 2, 2008

7. Public Cloud Will Grow To 10% Of Enterprise IT Spend By 2013 Public Cloud vs. On-Premise Source: IDC eXchange, "IDC's New IT Cloud Services Forecast: 2009-2013," (http://blogs.idc.com/ie/?p=543), October 5, 2009

8. 44% of Large Enterprises Are Interested In Building An Internal Cloud Source: Cloud Computing, Compute-As-A-Service: Interest And Adoption By Company Size, Forrester Research, Inc., February 27, 2009

9. Awareness and Adoption of Cloud Principles Is Growing Source: Oracle – Private Cloud Computing for Executives Survey, 2009 1- 3 <1 Yrs <1 1 - 3 No plan Implementing Planning to Implement

10. Why Private Cloud Instead of Public Source: Oracle – Private Cloud Computing for Executives Survey, 2009

14. Oracle On Demand Flexible Deployment Options Remote Management Hosted & Managed Multi-Tenant SaaS Single-Tenant SaaS On-Premise Pay-per-use Licensed OpEx CapEx & OpEx Off-premise On-premise Managed by vendor Managed by Customer Vendor scheduled maintenance Customer scheduled maintenance Public Private

17. Rackspace Public PaaS Oracle VM, WebLogic, Oracle Database, RAC

24. Oracle IT: Oracle Development Self-Service Private Cloud Self-Service Application Job Mgmt Virtualization Priority Match Making Resource Mgmt Enterprise Manager Grid Control Submit Notifications Developer Metadata / Label Servers Results Hosts © 2009 Oracle – Proprietary and Confidential

25. Oracle Cloud Platform & Cloud Management Application 1 Application 2 Application 3 Platform as a Service Infrastructure as a Service Virtualization: Oracle VM Operating Systems: Oracle Enterprise Linux Servers Storage Cloud Management Oracle Enterprise Manager Configuration Mgmt Lifecycle Management Application Performance Management Application Quality Management Operating Systems: Oracle Enterprise Linux Database Grid: Oracle Database, RAC, ASM, Partitioning, IMDB Cache, Active Data Guard, Database Security Application Grid: WebLogic Server, Coherence, Tuxedo, JRockit Shared Services Integration: SOA Suite Security: Identity Mgmt Process Mgmt: BPM Suite User Interaction: WebCenter

26. Cloud Management Roadmap Application 1 Application 2 Application 3 Platform as a Service Infrastructure as a Service Virtualization: Oracle VM Servers Storage Cloud Management Oracle Enterprise Manager Configuration Mgmt Lifecycle Management Application Performance Management Application Quality Management Operating Systems: Oracle Enterprise Linux Database Grid: Oracle Database, RAC, ASM, Partitioning, IMDB Cache, Active Data Guard, Database Security Application Grid: WebLogic Server, Coherence, Tuxedo, JRockit Shared Services Integration: SOA Suite Security: Identity Mgmt Process Mgmt: BPM Suite User Interaction: WebCenter Self-Service Assembly Builder Policy-based Resource Scheduling Metering/Chargeback Capacity & Consolidation Planning Federated Management

27. Private PaaS Concept Demo Demo

28. PaaS Demonstration Components and Interactions Self Service Enterprise Manager App App App Platform Instance App App App Platform Instance Provisioning Jane Rogers Tom Johnson Private Cloud Provisioning, Usage Metering and Chargeback On-Demand, Metrics Driven Scale-Up Operating System RAC Administrators Tenants Users

29. PaaS Demonstration - The New Lifecycle 1. Private Cloud Creation 2. Deploy Apps to New Private Cloud 3. Use Applications in New Private Cloud 5. Administer New Cloud On-Demand 4. Monitor Charges in Private Cloud Access Pre-Built Cloud Assemblies or Select Available Cloud Self-Service Components Send New Cloud Creation Request, Wait for Confirmation Dept App Private Cloud Tenant “ Tom” App Owner “ Tom” Deploy using self service App Users Including “ Tom” Private Cloud Administrator “ Jane” Manage Active User Clouds Use app Self-Service Interface Shared Components Application Server Integration / SOA BPM Portal Security & Identity System Manager Database Operating System + Virtualization Receive Alert after all Private Cloud Components Active Review Account Charges for all User Clouds Build app using shared components