Charity Drive Event_Business Report

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SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN
FOUNDATION OF NATURAL AND BUILT ENVIRONMENT
INTRODUCTION TO BUSINESS [BUS30104]
FINAL PROJECT: BUSINESS CHARITY DRIVE
LECTURER: CHANG JAU HO
GROUP MEMBERS:
JOSHUA YIM …………………………….. 0317945
FOO SHI-KO.……………………………… 0318262
NEOH JIA WEN…………………………… 0318228
ANG WEI YI………………………………..0317885
ASWAD……………………………………..0318625
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2. TABLE OF CONTENT
TITLE PAGE
1. Executive Summary…………………………...… 3
2. Objectives……………………………………...…4
3. Target Market…………………………………….5
4. Competition Analysis…………………………….6
5. Product and Packaging………………………..….7
6. Pricing…………………………………………… 13
7. Promotion…………………………………...…… 15
8. Sponsors…………………………………….…… 18
9. Distribution……………………………………….19
10.Green Measures…………………………………..20
11.Human Resource Planning……………………….23
12.Evaluation of Results……………………………. 24
13.Appendix……………………………….……...… 27
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3. 14.
1.Executive Summary
The final project for Introduction to Business is Charity Drive Event. It is held from 17
November to 21 November 2014 in Taylor’s University Lakeside Campus in front of Student
Life Centre. Our aim is to reach a target of RM2, 500.00. All the profit are sent to Ampang Old
Folks Home. There are 5 members in our group, Joshua, the group leader; Foo Shi-Ko, the
accountant; Aswad, the sales executive; Kayla and Winnie, the marketing executive.
We sell a lot of products like buns, candies, curry puff, helium balloon and also provide
services like Henna and hairstyling. To reach the target, we use promotion, packaging and more
business technique to sell our product. At last we get a total of donation and sponsorship of
RM517.00
We are really thankful to all the parties that had lend a hand to make this event a great
success. We want to thank to our lecturer, customers, suppliers, course mates, friends and family
for their support, it was a great success indeed.
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4. 2. Objective
2.1 The charity organization location
Ampang Old Folks Home is located at Jalan 4, Ampang Jaya, 68000 Selangor Malaysia
Contact number: 03-42916189
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2.1 Reason support Ampang Old Folks Home
The main objective of the charity drive is to raise fund for a selected charity organization. We
choose to donate the money we collected to Ampang Old Folks Home. We think sometimes that
poverty is only being hungry, naked and homeless. However, the poverty of being unwanted,
unloved and uncared for is the greatest poverty. We believe that, as a student, we have a social
responsibilities to the communities. We hope to help the senior citizens and remind them that
they are not forgotten.
Our target donation amount is RM2500. Therefore, we have to sell out all the candies and buns
that we ordered. Besides, we also have to do as much service as we can, which is Henna. The
objective for this project is to encourage students to think creatively and strategically in the
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5. course of starting and running a business. Besides, we will understand the roles of human
resources management, marketing, operations and finance in business as well as it’s social and
ethical responsibilities.
3. Target Market
Our target customers for the charity drive are basically students and staffs who work in
the office of Taylor’s University Lakeside Campus. The target market of the candy is people with
a sweet tooth. We have a wide selection of old-time and nostalgic candy for our customers of all
ages so that they can satisfy their sugar cravings with candies.
As for the buns and pastries, we target the students and staffs who are relatively busy and
having a tight schedule. Our buns and pastries are all perfectly packed, allowing them to grab
and go to their next destination. Students especially the architecture students who often stay up
late at night to complete their assignments, suffer from hunger and crave for food will be our
main target market. We will approach them by carrying a box of our buns and pastries all around
the campus so that they do not need to stop by our booth to buy our products just to fill up their
stomach. Besides, they tend to understand the hardship of foundation students and support us by
buying our products as we visit the studios everyday.
For the henna art, our target market is people who love henna art or want to get
temporary tattoos. We try to keep our price as low as possible range from RM5 to RM10
depending on its size, in order for us to gain a consumer base. We offer a henna design booklet
containing small simple designs, bracelet designs, hand designs or complicated and tattoo-like
designs. Most people are content to choose from among those designs. Other than that, we even
offer couple designs for those who want matching henna tattoos to attract more customers.
Beside, one can get their henna done in a reasonable amount of time.
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6. 4. Competitive Analysis
Our direct competitors are probably other brands of buns and pastries in the market.
Jefri’s business group share the same business plan as our group do. They get supplies from Le
Bread Day. They offer different menu of pastries such as mini chocolate tart, mini nuts tart, mini
apple chicken burger and banana chocolate firecracker. However, people tend to buy our buns
because we also offer a variety selection consist of butter sugar bun, tuna mushroom bun,
chocolate bun, custard almond and butter croissant for them to choose from. All of our products
are traditionally baked using preservative free healthy ingredients by another little bakery, The
Bread Shop. Most importantly, we also serve delicious and freshly baked curry puffs which are
selling like hot cakes.
Our second competitor will be the Oishi Bun, which is conveniently located in The
Boardwalk in Taylor’s University Lakeside Campus. They offer a variety of sweet and savory
buns such as ham and chicken bun, ham loaf, assorted sugar buns, and more. They provide the
range of acceptable prices, from RM2 to RM6. For all of our products, we set higher prices than
them. However, our main strength is that we are all really good in persuasion. Besides, we have
made a good strategic choice on location where most of the students will pass by compared to
the Oishi Bun. We sell different types of childhood candies and provide services such as henna
too. As for the Oishi Bun, they sell buns and drinks only, which limit the customers.
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7. 5. Products and Packaging
5.1 Candies
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We sell a variety of candies such as Big Foot Lollipop, So Chew, Fruit Plus, Hitto, Mentos,
Bubble Gum and Fizzy Cola.
Features and Benefits
According to a study from Harvard School of Public Health, people who ate candy several times
a month lived almost a year longer than those who ate no candy at all. Besides, chewing gum can
be a sweet way to reduce stress. Studies indicate that the repetitive action of chewing gum
stimulates areas of the mind that increase attention and self-control, while lowering areas related
to stress. Chewing gum also increases serotonin levels.
Packaging
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8. At first, the candies are package with 10 in each packets. However, we found out that more
customer would prefer to buy candies that is unpackage. They prefer to choose the 10 candies
that they like rather than in packets. So, after selling for 50 packets, we decided not to package it.
5.2 Bread
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We decided to sell breads which we ordered from The Bread Shop, Damansara. It is because we
think that customer would buy bread for their breakfast. Besides, mostly architecture student are
busy with their project and do not have time for their meal. We sell many types of bread like
Custard bread, Tuna mushroom bun, Chocolate bread, Butter Sugar and Butter Croissant. These
are all the types of bread that we think teenagers will like, as they are our target customer.
Besides, these flavors are acceptable by most people.
Features and Benefits
Bread is a type of grain foods that provide many nutrients, such as dietary fibre, vitamins and
minerals. Our bread are fresh baked, as we get the bread every morning from the bakery shop.
Students can have the bread as their breakfast so that they won’t hungry in class.
Packaging
It is package in a transparent plastic before it is served to the customer. Transparent plastic can
let the customer easily to choose the bread they want.
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10. 5.3 Curry Puff
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Our curry puff are selling like hotcakes. From others review, the pastry of the curry puff is very
crispy with the collocation of fillings. There are eggs, potatoes and curry in it. It is very tasty
when it serves hot.
Features and Benefits
It is suitable to serve for breakfast and tea break as it will not make the customer too full.
Besides, it is convenient for customer to bring the curry puff to other place compare to noodles
and rice because it is small.
Packaging
The curry puff is served in a small transparent plastic bag before it is served to the customer. It is
convenient for the customer to take it away.
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11. 5.4 Henna
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Henna is a type of body art that use henna leaves to stain on body. We provide this service
because it has low expenses. We provide a menu for our costumer to choose. There are many
styles, including hipster, Indian and Arabic styles. We also provide henna for couple so that the
customer that already in pairs can do henna together.
Features and Benefits
It will not be permanent on the body so that you can change the design when it fade. The
customer can show off the pretty Henna body art.
Packaging
We didn’t sell the henna cone but only the service. So henna is not involve in packaging.
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12. 5.5 Hairstyle + Haircolouring
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Hairstyling is a service that is quite challenging. It is because the technique of braiding hair is not
as easy as you seen. There is different type of braids for example fish tail braids, French braids,
waterfall braids and more. However, it is a niche market because this service is just can be
provided to female customer that have long hair. Hair dying is not a special thing because this
service can be get from every saloon. However, temporary hair dye service cannot be get
everywhere. Hair chalk can make a temporary hair dye. We get the products from Daiso which
comes in 18 colours. These service did not turn out well because many students are busy and
don’t have time to sit down for either hairstyle or hair colouring.
Benefits and features
In the early morning, some students might not be able to get themselves ready for class. Instead
of wasting time to style themselves, they can get the service from us. Some people might scare of
dying their hair because they are not sure whether that the color would be nice or not. By using
hair chalk, they can temporary dye their hair and show off their new hair color.
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13. Packaging
We didn’t sell the hair chalk but only the service. So hairchalk is not involve in packaging.
5.6 Helium balloon
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Balloons are mostly use for party decorating. It also can be used to write wishes on it. Customer
can float the wishes they written on it everywhere. However, we sell this product is not focus on
the balloon but the helium. Customer can inhale the helium and make funny voice.
Benefits and features
Students can inhale the helium balloon and make fun with others. This will lighten up the
gloomy day. Besides, students can try it in presentation because it is another creative way to
introduce yourselves. Customer can write their wishes on the balloon and bring it around the
campus. For example, a guy wants to wish a birthday girl, he can write his wishes on the balloon
and hand in to the girl.
Packaging
The helium is “package” with the balloons in different colors which is green, red, black, white or
yellow. It also comes in a white balloons with a cute heart shape on it.
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15. 6. Pricing
Given the right pricing is also one of the vital role when playing in a small business. It affects
the customer's decision when buying depending on the pricing itself. If the pricing is too high,
there would be not much sales as the consumers would feel that it costs too much; whereas if the
pricing is set too low, the profit gained would not be enough to reach our target. An effective
pricing strategy will help you:
• meet your profit objectives
• meet or beat your competitors’ prices
• retain or increase your market share
• match the image or reputation of your business, product or service
• match your offer to market demand
Products Cost(RM) Selling Price(RM) Quantity
Breads 2.00 5.00 300
Cloud9, Fizzy Cola, Fruit plus,
3 for
3 for
Bubble gum, Hitto candy (3 for
RM0.12
RM1.00
RM1)
3,030
Sochew bars. Lot 100Sour+,
Mentos mini, Big sour plum,
Small sour plum, Big Foot
lollipop, Ranbow lollipop (5 for
RM3)
5 for
RM0.90
5 for
RM3.00
774
Assorted fruit pudding 0.60 3.00 18
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16. Currypuffs 0.70 2.50 388
Henna cone 3.00 5.00 (Small)
10.00 (Big)
7.00 (Couples)
6
Helium balloon 1 tank for
RM180
3.00 (Small)
5.00 (Big)
100
We had focused mainly on selling the candies before the official business charity drive
week came along. The candies which were sold at 3 for RM1.00 are cheap candies which people
would willing to spend for donation to the old folks' home. We used strategy such as targeting a
huge group of people as these people tend to willing to buy when they are with their friends.
Later on, we've ordered 100 units of bread for consecutively 3 days and sold it at RM5.00. From
this, the selling price of the breads should be doubled the initial price which is RM4.00 but we
set the selling price at RM5.00 instead because it is easier for us and the customers to pay and
manage.
The most popular products in our stalls would be the currypuffs which was fried
personally by one of our groupmates' maid and mother. Fortunately for us, the cost of each
currypuffs are RM0.70 which is considered low and we sold it at RM2.50 because each
currypuff's size are noticeably big and its inside is abundantly rich with chicken, curry, potatoes
and eggs. We had customers who had revisit our stall everyday after they had their first try as it
is finger-licking good and was set at a very reasonable price.
Next, we've purchased our henna cone from an Indian shop which cost us RM3.00 for
each cones. We've bought back 6 cones which one cone is enough to serve our customers at least
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17. 1 to 2 days. Our henna services pricing provided such that its pricing it's solely depending on the
size of the design. The small design costs RM5.00, a palm-sized henna costs RM10 and last but
not least henna couple which costs RM7 for both individuals. People tend to choose a less
complicated design such as the ones that we provided for the RM5. Therefore, less henna was
used but still we had earned more than we had hoped for.
7. Promotion
7.1Main marketing message
For our stall, our main marketing message is quite simple and easy to understand, “1 ringgit for
Ampang Old Folks Home”. The money of the selling products will be donate to Ampang Old
Folks Home.
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18. ! !
7.2 Main tools of promoting products
There are different ways to promote a product for example flyers, poster, emails,
Facebook and brochures. 2 main tools for promoting products:
• We mostly promote our products through social media like Instagram and Facebook. We
promote henna mainly because we hope that everyone knows we are providing this
service. We choose to promote our service through social media because it is free.
Besides, nowadays, the students spend more time on social media. They can get the info
of our business by scrolling down the homepage of social media. Therefore, promotion
through social media is the most convenient and easiest way for us to promote our
service.
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19. !
!!
• Another tool for us to promote our products is through poster. It is all computer generated
so that we can print as much copy as we want. However, we didn’t generate it into
brochure because brochure will cost more compare to poster. We do not want to spend a
lot of money in printing.
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20. !!
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21. 8. Sponsors
For this charity drive, we were required to ask for sponsorship and donation in order for
us to reach our target. We had discussed among ourselves in the group and had decided to ask
sponsorship from relatives and friends instead of targeting our own family members because it
means our parents would have to pay for our grades indirectly which is something we were
trying very hard to avoid. Instead, we tried to ask sponsorship from the bakeries where we got
our breads from and also where we had rented the helium tank but unfortunately all of them had
rejected the idea or just ignored the idea.
Hence, we had tried going around different campus and public spaces with information on the
old folks' home which where the money would be donated to ensure the trust of the community.
To encourage the act of donating money to the less fortunate, we had also used strategies such
that a candy is given whenever someone gave away the money into our donation box.
Surprisingly, this approach works even effective than asking money from our own friends or
relatives. By this, we managed to collect an amount of money in form of cash especially from the
public.
Target Approach method Response Amount (RM)
Mrs. Chaw Lee Fong Face to face Accepted 200.00
The bread shop • Face to face
• Phone calls
Rejected -
Syarikat Perniagaan
Liangxin
Face to face Rejected -
Will Chin • Face to face
• Phone calls
Accepted 100.00
Jasmine Lavang Surang • Face to face
• Phone calls
Accepted 50.00
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22. Bong Jian Seng • Face to face
9. Distribution
Rejected -
The buns and pastries that we were selling
during the charity drive were from The
Bread Shop.
-11, Jalan Setiakasih 5, Damansara
Heights, + 603 2093 8734
-Opened in April 2009, The Bread Shop is a
family-run business that has gained much
recognition for its unfinished, industrial
decor.
• Phone calls
Aswad is the one who contacted The Bread Shop for all the details and transactions for the
buns and pastries. All the freshly baked buns and pastries we got from The Bread Shop were
ready stocks at 9 o'clock in the morning so he went there daily to get them.
We sold all of the products to our customers using face to face service. We divided ourselves
into groups, two members each, one group (Aswad & Joshua) will sell the buns and pastries and
the other one (Kayla & Winnie) will sell the candies. We sell our products by walking around the
campus with donation box along. Shiko stays at the booth to take charge of every transactions at
the booth while doing henna. Candies group will help to look after the booth for a while if there
are many customers coming for henna service. Our customers just have to stop by our booth to
buy for out products.
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23. 10. Green Measurement Report
For our business, we sold a variety of sweets and candies as well as pre-packed baked goods. We
packaged our sweets in a paper packaging. During Halloween we used a Halloween themed decoration
design to attract customers to buy our product. The paper came in an assortment of colours to increase the
variety of the packaging. The paper packaging can then be recycled later by our customers for a more
green business.
Our baked goods came in a recyclable plastic packaging for customers to recycle it. Furthermore
our electricity and water consumption and usage is close to nothing for our business. Our business did not
require the use of machines and electronic apparatus. Neither did it need the use of water to cook
anything. This lowers our electricity and water usage. As for the level of carbon footprint left by our
business, it is also extremely low. As said before, no machines were used in our business or any complex
processes therefore, minimal amounts of carbon gasses were released in our business.
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24. 11. Human Resource
A human resources department is a critical component of employee well-being in any
business, no matter how small. Human resource responsibilities include payroll, benefits, hiring,
firing, and keeping up to date with state and federal tax laws.
Organisation Structure:
Joshua
Name Position Main Task
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25. Joshua Project Manager - Lead: positively influence
others to achieve results that
are in the best interest of the
organisation.
- Organise: set priorities,
develop a work schedule
and monitor progress
towards goals
- Plan: determine strategies to
move the organisation
forward, set goals, create
and implement actions
plans, and evaluate the
process and results.
- Solve Problems: assess
problem situations to
identify causes, gather and
process relevant information
to generate possible
solutions
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26. Foo Shi-Ko Accountant - examine statements to
ensure accuracy
- inspect receipt books to
keep up to date
- organise and maintain
financial records
- improve businesses
efficiency where money is
concerned
- suggest ways to reduce
costs, enhance revenues and
improve profits
Joshua & Aswad Sales Executive - maintain and develop good
relationship with customers
- review their own
performance and aim at
exceeding their targets by
walking around the campus
to sell our products
- record sales and order
information
- display efficiency in
gathering market by
approaching and
communicating with our
customers
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27. Kayla Neoh & Winnie Ang Marketing Executive - involved in developing
marketing campaigns to
promote our products and
service
- analysing and investigating
price, demand and
competition
- devising and presenting
ideas and strategies by
selling a basket of the
candies around the campus
with a donation box
- managing campaigns on
social media (Instagram &
Facebook)
- writing reports
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Foo Shi-Ko
(Accountant)
Joshua & Aswad
(Sales Executive)
Kayla Neoh & Winnie Ang
(Marketing Executive)

28. 12. Evaluation of Results
Providentially for this charity drive, we managed to reach our target and had collected a net
profit of RM2,193.00 and RM517.00 as donation which summed up to RM2,710.00 in total. The
curry puffs were unexpectedly selling like hot cakes on the first day itself and the henna services
were getting pretty good reviews from the customers which had helped us a lot in our charity
drive. We had a few losses in this which was the helium tank as someone had accidentally
knocked the tank down and the hose of the tank had crooked therefore we need to compensate an
amount of money even though it still works fine.
Furthermore, there were still leftover from the candies which we couldn't managed to finish
selling it but luckily we had no loss in money aspects as the profit earned had exceeded at least
10 times its original cost.
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29. Income statement of Group Charity Drive Event
Revenue Sales:
Candies RM 597.00
Breads RM 1,500.00
Currypuffs RM 970.00
Henna services RM 404.00
Helium Balloons RM 43.00
RM 3,514.00
Less: Cost of goods sold
Candies RM 252.00
Breads RM 600.00
Currypuffs RM 271.00
Henna cones RM 18.00
Helium Tank Rental fees RM 180.00
RM 1,321.00
Gross Profit RM 2,193.00
Add: Donation and Sponsorship RM 517.00
Adjusted Gross Profit: RM 2,710.00
Less: Operating Expenses
Advertising Expenses RM
10.00
Compensation for helium tank RM 200.00
Total Operating Expenses RM 210.00
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30. Net Profit RM 2,500.00
For this assignment, our group did right by choosing curry puffs and bread to sell because
it is easy to carry around for the students who are rushing to class every morning. It is also sold
at a fairly reasonable price hence we did not received much complaints from the customers
compare to the price of the candies. We also got the advantage or being the upper hand since our
school do not own any of the bakery stores and people opt to choose something that is never seen
in the campus before. Moreover, we also did the right choice by doing our research on the old
folks' home and displayed it to people when they donate to increase the trust of the donator
where the profit will end up to in the end. This actually helps and persuades the consumers to
donate.
We did wrong by for getting the breads at only 10.00 a.m. because the time where most
students arrive to school starts at around 7 or 8 a.m. and there were many students who needs
their breakfast. For this case, bread and curry puffs are the best choice since it is totally light and
portable to carry around to class and at the same meet the requirement to fill up our stomach but
not too full at the same time. But we can only get our bread at only 10 a.m. and from this we had
lost numerous potential customers. We shouldn't have chosen too many items to be sold at the
stall as we do not have enough people to take charge of everything and the situation would
become chaotic when there is more people in the stall. Furthermore, we shouldn't have chosen
something as small as candies because it is hard to sell them as we sell 3 at the same time and it
is hard for us to reach our target just by using candies.
If we can repeat the event again, we would not sell the candies and just focus solely on
the curry puff's sales because it is the most popular product on our stall and its original cost is
really low. In addition, we would have go around different institutes and campuses to collect
donation during the charity drive because our competitors were doing the same act in Taylor's
itself hence not much people are willing to donate twice or more. Last but not least, we would
have taken a step to speak more confidently and promote to the consumers because we had lost
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31. numerous opportunities because we were too shy to ask and worry that the other person would
get annoyed.
YOUTUBE LINK: https://www.youtube.com/watch?v=V5wQ7Lilf1E
13. Appendix
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