Your SlideShare is downloading. ×
It's the Customer, Not the Container
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

It's the Customer, Not the Container

1,698

Published on

Slides from the Society of Scholarly Publishers' "IN" Meeting, 9/24/09

Slides from the Society of Scholarly Publishers' "IN" Meeting, 9/24/09

Published in: Business, Education
0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,698
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
77
Comments
0
Likes
4
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Tuesday, September 29, 2009
  • 2. “successful companies populated by good managers have a genuinely hard time doing what does not fit their model for how to make money.” “the innovator’s dilemma” - christensen Tuesday, September 29, 2009
  • 3. 1. scholarly publishing: it’s no longer about the container. Tuesday, September 29, 2009
  • 4. when you make people more relevant than content containers, content industries get disrupted. Tuesday, September 29, 2009
  • 5. Tuesday, September 29, 2009
  • 6. media company response: adjust the physical media force the cd format ignore that people... like to make mixes. Tuesday, September 29, 2009
  • 7. now a *computer* company dominates the music industry. Tuesday, September 29, 2009
  • 8. science “containers” Tuesday, September 29, 2009
  • 9. Tuesday, September 29, 2009
  • 10. Tuesday, September 29, 2009
  • 11. Tuesday, September 29, 2009
  • 12. Tuesday, September 29, 2009
  • 13. Tuesday, September 29, 2009
  • 14. containers grow, and we ignore the radical shift. Tuesday, September 29, 2009
  • 15. Tuesday, September 29, 2009
  • 16. the “container” is still the “paper” Tuesday, September 29, 2009
  • 17. the “container” is still the “paper” Tuesday, September 29, 2009
  • 18. the network commoditizes... Tuesday, September 29, 2009
  • 19. registration certification dissemination preservation Tuesday, September 29, 2009
  • 20. registration certification dissemination preservation Tuesday, September 29, 2009
  • 21. Tuesday, September 29, 2009
  • 22. registration certification dissemination preservation Tuesday, September 29, 2009
  • 23. Tuesday, September 29, 2009
  • 24. someone’s going to crack distributed peer review. Tuesday, September 29, 2009
  • 25. 2. focusing on the article misses the shift away from the article. Tuesday, September 29, 2009
  • 26. Tuesday, September 29, 2009
  • 27. @prefix skos: <http://www.w3.org/2004/02/skos/core#> . @prefix sc: <http://purl.org/science/owl/sciencecommons/> . @prefix m: <http://purl.org/commons/record/mesh/> . m:D000001Q000008 skos:broader m:D000001 . m:D000001Q000008 sc:is_qualified_by m:Q000008 . m:D000001Q000008 skos:prefLabel "Calcimycin - administration & dosage". m:D000001Q000009 skos:broader m:D000001 . m:D000001Q000009 sc:is_qualified_by m:Q000009 . m:D000001Q000009 skos:prefLabel "Calcimycin - adverse effects". m:D000001Q000031 skos:broader m:D000001 . m:D000001Q000031 sc:is_qualified_by m:Q000031 . m:D000001Q000031 skos:prefLabel "Calcimycin - analogs & derivatives". m:D000001Q000032 skos:broader m:D000001 . m:D000001Q000032 sc:is_qualified_by m:Q000032 . m:D000001Q000032 skos:prefLabel "Calcimycin - analysis". m:D000001Q000037 skos:broader m:D000001 . m:D000001Q000037 sc:is_qualified_by m:Q000037 . m:D000001Q000037 skos:prefLabel "Calcimycin - antagonists & inhibitors". m:D000001Q000096 skos:broader m:D000001 . m:D000001Q000096 sc:is_qualified_by m:Q000096 . Tuesday, September 29, 2009
  • 28. <people><acquire><leptospira> <people><reside in><floodzones> (computers love this stuff. people, not so much.) Tuesday, September 29, 2009
  • 29. so what’s left for publishers? Tuesday, September 29, 2009
  • 30. when a layer gets commoditized, value is created through proprietary services in adjacent layers. “the law of conservation of attractive profits” - christensen Tuesday, September 29, 2009
  • 31. “Technology isn’t hard to copy. Permission to connect is almost impossible to achieve.” (seth godin) Tuesday, September 29, 2009
  • 32. integration annotation federation Tuesday, September 29, 2009
  • 33. integration annotation federation it’s about the user. Tuesday, September 29, 2009
  • 34. integration annotation federation Tuesday, September 29, 2009
  • 35. Tuesday, September 29, 2009
  • 36. Tuesday, September 29, 2009
  • 37. integration annotation federation Tuesday, September 29, 2009
  • 38. Tuesday, September 29, 2009
  • 39. coffee cafe kopi cafezinho koffee espresso latte mocha americano Tuesday, September 29, 2009
  • 40. integration annotation federation Tuesday, September 29, 2009
  • 41. Tuesday, September 29, 2009
  • 42. translation from people, who tell stories, to the web of data and search engines Tuesday, September 29, 2009
  • 43. “...we don’t ask what the incentive is for the electrons to leave home. we say that the current results from an emergent property of the system, which we call induction.” eben moglen Tuesday, September 29, 2009
  • 44. “...we don’t ask what the incentive is for the electrons to leave home. we say that the current results from an emergent property of the system, which we call induction.” The question we ask is ‘what’s the resistance of the wire?’ eben moglen Tuesday, September 29, 2009
  • 45. to copying. to format transformation. to business model change. Tuesday, September 29, 2009
  • 46. 3. creative commons (how i learned to stop worrying and love the network effect) Tuesday, September 29, 2009
  • 47. analog all possible uses of a work uses implicating © law fair uses Tuesday, September 29, 2009
  • 48. digital *where every use is a copy. uses implicating © law all possible uses of a work* fair uses Tuesday, September 29, 2009
  • 49. Tuesday, September 29, 2009
  • 50. ignoring the law does not scale. Tuesday, September 29, 2009
  • 51. computers documents knowledge tcp/ip html/http commons Tuesday, September 29, 2009
  • 52. Tuesday, September 29, 2009
  • 53. Tuesday, September 29, 2009
  • 54. Tuesday, September 29, 2009
  • 55. Tuesday, September 29, 2009
  • 56. Tuesday, September 29, 2009
  • 57. Tuesday, September 29, 2009
  • 58. three different formats Tuesday, September 29, 2009
  • 59. Tuesday, September 29, 2009
  • 60. Tuesday, September 29, 2009
  • 61. Tuesday, September 29, 2009
  • 62. international jurisdictions Tuesday, September 29, 2009
  • 63. licensed objects via google/Yahoo! Tuesday, September 29, 2009
  • 64. Tuesday, September 29, 2009
  • 65. Tuesday, September 29, 2009
  • 66. Tuesday, September 29, 2009
  • 67. projects searchlicensing ccInternational science commons ccLearn Tuesday, September 29, 2009
  • 68. Tuesday, September 29, 2009
  • 69. Tuesday, September 29, 2009
  • 70. http://creativecommons.org/projects/ccplus Tuesday, September 29, 2009
  • 71. Tuesday, September 29, 2009
  • 72. + Tuesday, September 29, 2009
  • 73. Tuesday, September 29, 2009
  • 74. Tuesday, September 29, 2009
  • 75. Tuesday, September 29, 2009
  • 76. Tuesday, September 29, 2009
  • 77. Tuesday, September 29, 2009
  • 78. Tuesday, September 29, 2009
  • 79. Tuesday, September 29, 2009
  • 80. Tuesday, September 29, 2009
  • 81. Tuesday, September 29, 2009
  • 82. Tuesday, September 29, 2009
  • 83. Tuesday, September 29, 2009
  • 84. Tuesday, September 29, 2009
  • 85. Tuesday, September 29, 2009
  • 86. Tuesday, September 29, 2009
  • 87. image from the public library of science licensed to the public under cc-by-3.0 Tuesday, September 29, 2009
  • 88. Tuesday, September 29, 2009
  • 89. 4. integrate into the web of data. Tuesday, September 29, 2009
  • 90. ©in relation to data... Tuesday, September 29, 2009
  • 91. category errors Tuesday, September 29, 2009
  • 92. is it creative? Tuesday, September 29, 2009
  • 93. is it creative? Tuesday, September 29, 2009
  • 94. is it creative? Tuesday, September 29, 2009
  • 95. Non-Commercial the problem of... for data Tuesday, September 29, 2009
  • 96. Non-Commercial what’s a commercial use of the data web? Tuesday, September 29, 2009
  • 97. Share Alike the problem of... for data Tuesday, September 29, 2009
  • 98. Tuesday, September 29, 2009
  • 99. Attribution the problem of... for data Tuesday, September 29, 2009
  • 100. Tuesday, September 29, 2009
  • 101. Tuesday, September 29, 2009
  • 102. Tuesday, September 29, 2009
  • 103. waive all rights necessary for data extraction and re-use no obligations (share-alike, contract) to limit downstream use request behavior (citation) through norms Tuesday, September 29, 2009
  • 104. Tuesday, September 29, 2009
  • 105. Tuesday, September 29, 2009
  • 106. Tuesday, September 29, 2009
  • 107. Tuesday, September 29, 2009
  • 108. Tuesday, September 29, 2009
  • 109. 5. interoperate to survive and flourish. Tuesday, September 29, 2009
  • 110. exponential content growth Tuesday, September 29, 2009
  • 111. 0 0.25 0.50 0.75 1.00 1990 1994 1998 2002 our brain capacity Tuesday, September 29, 2009
  • 112. <people><acquire><leptospira> is it true? can i trust it? to what does it connect? Tuesday, September 29, 2009
  • 113. coffee cafe kopi cafezinho koffee espresso latte mocha americano Tuesday, September 29, 2009
  • 114. coffee “coffee” “cafe” “kopi” http://ontology.foo.org/1234567 converge on common names. Tuesday, September 29, 2009
  • 115. Tuesday, September 29, 2009
  • 116. 103 databases - just molecular biology Tuesday, September 29, 2009
  • 117. Tuesday, September 29, 2009
  • 118. select ?gene_name ?process_name where { PropertyValue(?pubmed_record, ?p, mesh:D017966) PropertyValue(?article, sc:identified_by_pmid , ?pubmed_record) PropertyValue(?gene_record, sc:describes_gene_or_gene_product_mentioned_by, ?article) SubClassOf(?protein, some(ro:has_function, some(ro:realized_as, ?process))) SubClassOf(?process, or(go:GO_0007166, some(ro:part_of, go:GO_0007166)) SubClassOf(?protein, some(sc:is_protein_gene_product_of_dna_described_by,?gene_record)) Annotation(?gene_record,rdfs:label,{?gene_name}) Annotation(?process,rdfs:label,?process_name) } mesh: pyramidal neurons pubmed: journal articles entrez gene: genes go: signal transduction better answers through better formats: Tuesday, September 29, 2009
  • 119. DRD1, 1812 adenylate cyclase activation ADRB2, 154 adenylate cyclase activation ADRB2, 154 arrestin mediated desensitization of G-protein coupled receptor protein signaling pathway DRD1IP, 50632 dopamine receptor signaling pathway DRD1, 1812 dopamine receptor, adenylate cyclase activating pathway DRD2, 1813 dopamine receptor, adenylate cyclase inhibiting pathway GRM7, 2917 G-protein coupled receptor protein signaling pathway GNG3, 2785 G-protein coupled receptor protein signaling pathway GNG12, 55970 G-protein coupled receptor protein signaling pathway DRD2, 1813 G-protein coupled receptor protein signaling pathway ADRB2, 154 G-protein coupled receptor protein signaling pathway CALM3, 808 G-protein coupled receptor protein signaling pathway HTR2A, 3356 G-protein coupled receptor protein signaling pathway DRD1, 1812 G-protein signaling, coupled to cyclic nucleotide second messenger SSTR5, 6755 G-protein signaling, coupled to cyclic nucleotide second messenger MTNR1A, 4543 G-protein signaling, coupled to cyclic nucleotide second messenger CNR2, 1269 G-protein signaling, coupled to cyclic nucleotide second messenger HTR6, 3362 G-protein signaling, coupled to cyclic nucleotide second messenger GRIK2, 2898 glutamate signaling pathway GRIN1, 2902 glutamate signaling pathway GRIN2A, 2903 glutamate signaling pathway GRIN2B, 2904 glutamate signaling pathway ADAM10, 102 integrin-mediated signaling pathway GRM7, 2917 negative regulation of adenylate cyclase activity LRP1, 4035 negative regulation of Wnt receptor signaling pathway ADAM10, 102 Notch receptor processing ASCL1, 429 Notch signaling pathway HTR2A, 3356 serotonin receptor signaling pathway ADRB2, 154 transmembrane receptor protein tyrosine kinase activation (dimerization) PTPRG, 5793 transmembrane receptor protein tyrosine kinase signaling pathway EPHA4, 2043 transmembrane receptor protein tyrosine kinase signaling pathway NRTN, 4902 transmembrane receptor protein tyrosine kinase signaling pathway CTNND1, 1500 Wnt receptor signaling pathway ` Tuesday, September 29, 2009
  • 120. http://hcls1.csail.mit.edu:8890/sparql/?query=prefix%20go%3A%20%3Chttp%3A%2F%2Fpurl.org%2Fobo%2Fowl%2FGO%23%3E %0Aprefix%20rdfs%3A%20%3Chttp%3A%2F%2Fwww.w3.org%2F2000%2F01%2Frdf-schema%23%3E%0Aprefix%20owl%3A %20%3Chttp%3A%2F%2Fwww.w3.org%2F2002%2F07%2Fowl%23%3E%0Aprefix%20mesh%3A%20%3Chttp%3A%2F%2Fpurl.org %2Fcommons%2Frecord%2Fmesh%2F%3E%0Aprefix%20sc%3A%20%3Chttp%3A%2F%2Fpurl.org%2Fscience%2Fowl %2Fsciencecommons%2F%3E%0Aprefix%20ro%3A%20%3Chttp%3A%2F%2Fwww.obofoundry.org%2Fro%2Fro.owl%23%3E%0A %0Aselect%20%3Fgenename%20%3Fprocessname%0Awhere%0A%7B%20%20graph%20%3Chttp%3A%2F%2Fpurl.org %2Fcommons%2Fhcls%2Fpubmesh%3E%0A%20%20%20%20%20%7B%20%3Fpaper%20%3Fp%20mesh%3AD017966%20.%0A %20%20%20%20%20%20%20%3Farticle%20sc%3Aidentified_by_pmid%20%3Fpaper.%0A%20%20%20%20%20%20%20%3Fgene %20sc%3Adescribes_gene_or_gene_product_mentioned_by%20%3Farticle.%0A%20%20%20%20%20%7D%0A%20%20%20graph %20%3Chttp%3A%2F%2Fpurl.org%2Fcommons%2Fhcls%2Fgoa%3E%0A%20%20%20%20%20%7B%20%3Fprotein%20rdfs %3AsubClassOf%20%3Fres.%0A%20%20%20%20%20%20%20%3Fres%20owl%3AonProperty%20ro%3Ahas_function.%0A %20%20%20%20%20%20%20%3Fres%20owl%3AsomeValuesFrom%20%3Fres2.%0A %20%20%20%20%20%20%20%3Fres2%20owl%3AonProperty%20ro%3Arealized_as.%0A %20%20%20%20%20%20%20%3Fres2%20owl%3AsomeValuesFrom%20%3Fprocess.%0A%20%20%20graph%20%3Chttp%3A%2F %2Fpurl.org%2Fcommons%2Fhcls%2F20070416%2Fclassrelations%3E%0A%20%20%20%20%20%7B%7B%3Fprocess%20%3Chttp %3A%2F%2Fpurl.org%2Fobo%2Fowl%2Fobo%23part_of%3E%20go%3AGO_0007166%7D%0A%20%20%20%20%20%20%20union %0A%20%20%20%20%20%20%7B%3Fprocess%20rdfs%3AsubClassOf%20go%3AGO_0007166%20%7D%7D%0A %20%20%20%20%20%20%20%3Fprotein%20rdfs%3AsubClassOf%20%3Fparent.%0A%20%20%20%20%20%20%20%3Fparent %20owl%3AequivalentClass%20%3Fres3.%0A%20%20%20%20%20%20%20%3Fres3%20owl%3AhasValue%20%3Fgene.%0A %20%20%20%20%20%20%7D%0A%20%20%20graph%20%3Chttp%3A%2F%2Fpurl.org%2Fcommons%2Fhcls%2Fgene%3E%0A %20%20%20%20%20%7B%20%3Fgene%20rdfs%3Alabel%20%3Fgenename%20%7D%0A%20%20%20graph%20%3Chttp%3A %2F%2Fpurl.org%2Fcommons%2Fhcls%2F20070416%3E%0A%20%20%20%20%20%7B%20%3Fprocess%20rdfs%3Alabel %20%3Fprocessname%7D%0A%7D&format=&maxrows=50 turn ugly query code into a link Tuesday, September 29, 2009
  • 121. Tuesday, September 29, 2009
  • 122. Tuesday, September 29, 2009
  • 123. if publishers don’t provide the service, computer companies will. Tuesday, September 29, 2009
  • 124. Tuesday, September 29, 2009
  • 125. Tuesday, September 29, 2009
  • 126. Tuesday, September 29, 2009
  • 127. the digital commons... Tuesday, September 29, 2009
  • 128. Tuesday, September 29, 2009
  • 129. the right to create. Tuesday, September 29, 2009
  • 130. law + technology + content + community Tuesday, September 29, 2009
  • 131. going back to the beginning of science: it used to belong to all of us. Tuesday, September 29, 2009
  • 132. “i propose the seeming paradox that in science, private property is established by having its substance freely given to others…” Merton Tuesday, September 29, 2009
  • 133. thank you john d. and catherine t. macarthur foundation ewing marion kauffman foundation chdi foundation omidyar network nike, inc. best buy, inc. yahoo!, inc. mountain equipment corporation sergey brin and anne wojcicki Tuesday, September 29, 2009

×