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It's the Customer, Not the Container

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Slides from the Society of Scholarly Publishers' "IN" Meeting, 9/24/09

Slides from the Society of Scholarly Publishers' "IN" Meeting, 9/24/09

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    It's the Customer, Not the Container It's the Customer, Not the Container Presentation Transcript

    • Tuesday, September 29, 2009
    • “successful companies populated by good managers have a genuinely hard time doing what does not fit their model for how to make money.” “the innovator’s dilemma” - christensen Tuesday, September 29, 2009
    • 1. scholarly publishing: it’s no longer about the container. Tuesday, September 29, 2009
    • when you make people more relevant than content containers, content industries get disrupted. Tuesday, September 29, 2009
    • Tuesday, September 29, 2009
    • media company response: adjust the physical media force the cd format ignore that people... like to make mixes. Tuesday, September 29, 2009
    • now a *computer* company dominates the music industry. Tuesday, September 29, 2009
    • science “containers” Tuesday, September 29, 2009
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    • containers grow, and we ignore the radical shift. Tuesday, September 29, 2009
    • Tuesday, September 29, 2009
    • the “container” is still the “paper” Tuesday, September 29, 2009
    • the “container” is still the “paper” Tuesday, September 29, 2009
    • the network commoditizes... Tuesday, September 29, 2009
    • registration certification dissemination preservation Tuesday, September 29, 2009
    • registration certification dissemination preservation Tuesday, September 29, 2009
    • Tuesday, September 29, 2009
    • registration certification dissemination preservation Tuesday, September 29, 2009
    • Tuesday, September 29, 2009
    • someone’s going to crack distributed peer review. Tuesday, September 29, 2009
    • 2. focusing on the article misses the shift away from the article. Tuesday, September 29, 2009
    • Tuesday, September 29, 2009
    • @prefix skos: <http://www.w3.org/2004/02/skos/core#> . @prefix sc: <http://purl.org/science/owl/sciencecommons/> . @prefix m: <http://purl.org/commons/record/mesh/> . m:D000001Q00000 skos:broader m:D00000 . m:D000001Q00000 sc:is_qualified_by m:Q00000 . m:D000001Q00000 skos:prefLabel "Calcimycin - administration dosage". m:D000001Q00000 skos:broader m:D00000 . m:D000001Q00000 sc:is_qualified_by m:Q00000 . m:D000001Q00000 skos:prefLabel "Calcimycin - adverse effects". m:D000001Q00003 skos:broader m:D00000 . m:D000001Q00003 sc:is_qualified_by m:Q00003 . m:D000001Q00003 skos:prefLabel "Calcimycin - analogs derivatives". m:D000001Q00003 skos:broader m:D00000 . m:D000001Q00003 sc:is_qualified_by m:Q00003 . m:D000001Q00003 skos:prefLabel "Calcimycin - analysis". m:D000001Q00003 skos:broader m:D00000 . m:D000001Q00003 sc:is_qualified_by m:Q00003 . m:D000001Q00003 skos:prefLabel "Calcimycin - antagonists inhibitors". m:D000001Q00009 skos:broader m:D00000 . m:D000001Q00009 sc:is_qualified_by m:Q00009 . Tuesday, September 29, 2009
    • <people><acquire><leptospira> <people><reside in><floodzones> (computers love this stuff. people, not so much.) Tuesday, September 29, 2009
    • so what’s left for publishers? Tuesday, September 29, 2009
    • when a layer gets commoditized, value is created through proprietary services in adjacent layers. “the law of conservation of attractive profits” - christensen Tuesday, September 29, 2009
    • “Technology isn’t hard to copy. Permission to connect is almost impossible to achieve.” (seth godin) Tuesday, September 29, 2009
    • integration annotation federation Tuesday, September 29, 2009
    • integration annotation federation it’s about the user. Tuesday, September 29, 2009
    • integration annotation federation Tuesday, September 29, 2009
    • Tuesday, September 29, 2009
    • Tuesday, September 29, 2009
    • integration annotation federation Tuesday, September 29, 2009
    • Tuesday, September 29, 2009
    • espresso coffee cafe kopi cafezinho latte koffee mocha americano Tuesday, September 29, 2009
    • integration annotation federation Tuesday, September 29, 2009
    • Tuesday, September 29, 2009
    • translation from people, who tell stories, to the web of data and search engines Tuesday, September 29, 2009
    • “...we don’t ask what the incentive is for the electrons to leave home. we say that the current results from an emergent property of the system, which we call induction.” eben moglen Tuesday, September 29, 2009
    • “...we don’t ask what the incentive is for the electrons to leave home. we say that the current results from an emergent property of the system, which we call induction.” The question we ask is ‘what’s the resistance of the wire?’ eben moglen Tuesday, September 29, 2009
    • to copying. to format transformation. to business model change. Tuesday, September 29, 2009
    • 3. creative commons (how i learned to stop worrying and love the network effect) Tuesday, September 29, 2009
    • analog uses all implicating © law possible uses of a fair uses work Tuesday, September 29, 2009
    • digital uses implicating © law all fair uses possible *where uses of a every use work* is a copy. Tuesday, September 29, 2009
    • Tuesday, September 29, 2009
    • ignoring the law does not scale. Tuesday, September 29, 2009
    • computers tcp/ip documents html/http knowledge commons Tuesday, September 29, 2009
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    • three different formats Tuesday, September 29, 2009
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    • international jurisdictions Tuesday, September 29, 2009
    • licensed objects via google/Yahoo! Tuesday, September 29, 2009
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    • projects licensing search science ccLearn commons ccInternational Tuesday, September 29, 2009
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    • http://creativecommons.org/projects/ccplus Tuesday, September 29, 2009
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    • image from the public library of science licensed to the public under cc-by-3.0 Tuesday, September 29, 2009
    • Tuesday, September 29, 2009
    • 4. integrate into the web of data. Tuesday, September 29, 2009
    • © in relation to data... Tuesday, September 29, 2009
    • category errors Tuesday, September 29, 2009
    • is it creative? Tuesday, September 29, 2009
    • is it creative? Tuesday, September 29, 2009
    • is it creative? Tuesday, September 29, 2009
    • the problem of... Non-Commercial for data Tuesday, September 29, 2009
    • Non-Commercial what’s a commercial use of the data web? Tuesday, September 29, 2009
    • the problem of... Share Alike for data Tuesday, September 29, 2009
    • Tuesday, September 29, 2009
    • the problem of... Attribution for data Tuesday, September 29, 2009
    • Tuesday, September 29, 2009
    • Tuesday, September 29, 2009
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    • waive all rights necessary for data extraction and re-use no obligations (share-alike, contract) to limit downstream use request behavior (citation) through norms Tuesday, September 29, 2009
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    • 5. interoperate to survive and flourish. Tuesday, September 29, 2009
    • exponential content growth Tuesday, September 29, 2009
    • our brain capacity 1.00 0.75 0.50 0.25 0 1990 1994 1998 2002 Tuesday, September 29, 2009
    • <people><acquire><leptospira> is it true? can i trust it? to what does it connect? Tuesday, September 29, 2009
    • espresso coffee cafe kopi cafezinho latte koffee mocha americano Tuesday, September 29, 2009
    • converge on common names. “coffee” “cafe” coffee http://ontology.foo.org/1234567 “kopi” Tuesday, September 29, 2009
    • Tuesday, September 29, 2009
    • 103 databases - just molecular biology Tuesday, September 29, 2009
    • Tuesday, September 29, 2009
    • better answers through better formats: mesh: pyramidal neurons select ?gene_name ?process_name where pubmed: journal articles { PropertyValue(?pubmed_record, ?p, mesh:D017966) PropertyValue(?article, sc:identified_by_pmid , ?pubmed_record) PropertyValue(?gene_record, sc:describes_gene_or_gene_product_mentioned_by, ?article) SubClassOf(?protein, some(ro:has_function, some(ro:realized_as, ?process))) SubClassOf(?process, or(go:GO_0007166, some(ro:part_of, go:GO_0007166)) entrez gene: genes SubClassOf(?protein, some(sc:is_protein_gene_product_of_dna_described_by,?gene_record)) Annotation(?gene_record,rdfs:label,{?gene_name}) Annotation(?process,rdfs:label,?process_name) } go: signal transduction Tuesday, September 29, 2009
    • DRD1, 1812 adenylate cyclase activation ADRB2, 154 adenylate cyclase activation ADRB2, 154 arrestin mediated desensitization of G-protein coupled receptor protein signaling pathway DRD1IP, 50632 dopamine receptor signaling pathway DRD1, 1812 dopamine receptor, adenylate cyclase activating pathway DRD2, 1813 dopamine receptor, adenylate cyclase inhibiting pathway GRM7, 2917 G-protein coupled receptor protein signaling pathway GNG3, 2785 G-protein coupled receptor protein signaling pathway GNG12, 55970 G-protein coupled receptor protein signaling pathway DRD2, 1813 G-protein coupled receptor protein signaling pathway ADRB2, 154 G-protein coupled receptor protein signaling pathway CALM3, 808 G-protein coupled receptor protein signaling pathway HTR2A, 3356 G-protein coupled receptor protein signaling pathway DRD1, 1812 G-protein signaling, coupled to cyclic nucleotide second messenger SSTR5, 6755 G-protein signaling, coupled to cyclic nucleotide second messenger MTNR1A, 4543 G-protein signaling, coupled to cyclic nucleotide second messenger CNR2, 1269 G-protein signaling, coupled to cyclic nucleotide second messenger HTR6, 3362 G-protein signaling, coupled to cyclic nucleotide second messenger GRIK2, 2898 glutamate signaling pathway GRIN1, 2902 glutamate signaling pathway GRIN2A, 2903 glutamate signaling pathway GRIN2B, 2904 glutamate signaling pathway ADAM10, 102 integrin-mediated signaling pathway GRM7, 2917 negative regulation of adenylate cyclase activity LRP1, 4035 negative regulation of Wnt receptor signaling pathway ADAM10, 102 Notch receptor processing ASCL1, 429 Notch signaling pathway HTR2A, 3356 serotonin receptor signaling pathway ADRB2, 154 transmembrane receptor protein tyrosine kinase activation (dimerization) PTPRG, 5793 transmembrane receptor protein tyrosine kinase signaling pathway EPHA4, 2043 transmembrane receptor protein tyrosine kinase signaling pathway NRTN, 4902 transmembrane receptor protein tyrosine kinase signaling pathway CTNND1, 1500 Wnt receptor signaling pathway ` Tuesday, September 29, 2009
    • turn ugly query code into a link http://hcls1.csail.mit.edu:8890/sparql/?query=prefix%20go%3A%20%3Chttp%3A%2F%2Fpurl.org%2Fobo%2Fowl%2FGO%23%3E %0Aprefix%20rdfs%3A%20%3Chttp%3A%2F%2Fwww.w3.org%2F2000%2F01%2Frdf-schema%23%3E%0Aprefix%20owl%3A %20%3Chttp%3A%2F%2Fwww.w3.org%2F2002%2F07%2Fowl%23%3E%0Aprefix%20mesh%3A%20%3Chttp%3A%2F%2Fpurl.org %2Fcommons%2Frecord%2Fmesh%2F%3E%0Aprefix%20sc%3A%20%3Chttp%3A%2F%2Fpurl.org%2Fscience%2Fowl %2Fsciencecommons%2F%3E%0Aprefix%20ro%3A%20%3Chttp%3A%2F%2Fwww.obofoundry.org%2Fro%2Fro.owl%23%3E%0A %0Aselect%20%3Fgenename%20%3Fprocessname%0Awhere%0A%7B%20%20graph%20%3Chttp%3A%2F%2Fpurl.org %2Fcommons%2Fhcls%2Fpubmesh%3E%0A%20%20%20%20%20%7B%20%3Fpaper%20%3Fp%20mesh%3AD017966%20.%0A %20%20%20%20%20%20%20%3Farticle%20sc%3Aidentified_by_pmid%20%3Fpaper.%0A%20%20%20%20%20%20%20%3Fgene %20sc%3Adescribes_gene_or_gene_product_mentioned_by%20%3Farticle.%0A%20%20%20%20%20%7D%0A%20%20%20graph %20%3Chttp%3A%2F%2Fpurl.org%2Fcommons%2Fhcls%2Fgoa%3E%0A%20%20%20%20%20%7B%20%3Fprotein%20rdfs %3AsubClassOf%20%3Fres.%0A%20%20%20%20%20%20%20%3Fres%20owl%3AonProperty%20ro%3Ahas_function.%0A %20%20%20%20%20%20%20%3Fres%20owl%3AsomeValuesFrom%20%3Fres2.%0A %20%20%20%20%20%20%20%3Fres2%20owl%3AonProperty%20ro%3Arealized_as.%0A %20%20%20%20%20%20%20%3Fres2%20owl%3AsomeValuesFrom%20%3Fprocess.%0A%20%20%20graph%20%3Chttp%3A%2F %2Fpurl.org%2Fcommons%2Fhcls%2F20070416%2Fclassrelations%3E%0A%20%20%20%20%20%7B%7B%3Fprocess%20%3Chttp %3A%2F%2Fpurl.org%2Fobo%2Fowl%2Fobo%23part_of%3E%20go%3AGO_0007166%7D%0A%20%20%20%20%20%20%20union %0A%20%20%20%20%20%20%7B%3Fprocess%20rdfs%3AsubClassOf%20go%3AGO_0007166%20%7D%7D%0A %20%20%20%20%20%20%20%3Fprotein%20rdfs%3AsubClassOf%20%3Fparent.%0A%20%20%20%20%20%20%20%3Fparent %20owl%3AequivalentClass%20%3Fres3.%0A%20%20%20%20%20%20%20%3Fres3%20owl%3AhasValue%20%3Fgene.%0A %20%20%20%20%20%20%7D%0A%20%20%20graph%20%3Chttp%3A%2F%2Fpurl.org%2Fcommons%2Fhcls%2Fgene%3E%0A %20%20%20%20%20%7B%20%3Fgene%20rdfs%3Alabel%20%3Fgenename%20%7D%0A%20%20%20graph%20%3Chttp%3A %2F%2Fpurl.org%2Fcommons%2Fhcls%2F20070416%3E%0A%20%20%20%20%20%7B%20%3Fprocess%20rdfs%3Alabel %20%3Fprocessname%7D%0A%7D&format=&maxrows=50 Tuesday, September 29, 2009
    • Tuesday, September 29, 2009
    • Tuesday, September 29, 2009
    • if publishers don’t provide the service, computer companies will. Tuesday, September 29, 2009
    • Tuesday, September 29, 2009
    • Tuesday, September 29, 2009
    • Tuesday, September 29, 2009
    • the digital commons... Tuesday, September 29, 2009
    • Tuesday, September 29, 2009
    • the right to create. Tuesday, September 29, 2009
    • law + technology + content + community Tuesday, September 29, 2009
    • going back to the beginning of science: it used to belong to all of us. Tuesday, September 29, 2009
    • “i propose the seeming paradox that in science, private property is established by having its substance freely given to others…” Merton Tuesday, September 29, 2009
    • thank you john d. and catherine t. macarthur foundation ewing marion kauffman foundation chdi foundation omidyar network nike, inc. best buy, inc. yahoo!, inc. mountain equipment corporation sergey brin and anne wojcicki Tuesday, September 29, 2009