Be the first to like this
There are 57 million Americans living with a disability, and many of these people need to use assistive technology to interact with websites and digital marketing materials. If your website and marketing materials aren't created properly, they won't be compatible with these devices, and you could be unintentionally excluding customers who would otherwise like to buy from you. You can also be at risk for legal liability if you're in an industry that is subject to accessibility compliance regulations.
This talk illustrates why businesses and marketers should be thinking about accessibility when they develop marketing plans and launch digital campaigns.