Advertising From Mad Men to Social Media Madness
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Advertising From Mad Men to Social Media Madness

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This is a presentation Whizbang gave to the SLO Association of Realators®. It covers social media's role in real estate marketing.

This is a presentation Whizbang gave to the SLO Association of Realators®. It covers social media's role in real estate marketing.

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    Advertising From Mad Men to Social Media Madness Advertising From Mad Men to Social Media Madness Presentation Transcript

    •  
    • Advertising: From Mad Men to Social Media Madness © 2011 Whizbang
    • The Good Old Days Of Advertising © 2011 Whizbang
    • That Was Then
      • Print
      • TV
      • Radio
      © 2011 Whizbang
    • This Is Now
      • Print
      • TV
      • Radio
      • Direct Mail
      • Social Media
      • Online
      • Email
      • Trade Shows
      © 2011 Whizbang
    • Things To Consider
      • Forrester research reports the amount of time Americans spend watching TV has remained roughly the same in the past five years.
      • Internet use has increased by 121% in the same time frame.
      © 2011 Whizbang
    • Things To Consider © 2011 Whizbang
    • Things To Consider
      • Neilson reports 75% of all Americans are on social networks.
      • 25% of all online time is on social networks.
      © 2011 Whizbang
    • Things To Consider
      • 250 million people log into Facebook for an average of 55 minutes every day.
      © 2011 Whizbang
    • Things to consider
      • Women make 80% of all buying decisions of consumer goods.
      • Women have a veto vote on the other 20% of purchase decisions.
      • Women make up 60% of Facebook’s 600 million users
      © 2011 Whizbang
    • Things to consider
      • 2009-2010 Seller report
      © 2011 Whizbang
    • What’s a Real Estate Advertiser To Do? © 2011 Whizbang
    • Let’s Talk About The Fundamentals © 2011 Whizbang
    • Whizbang 4c’s
      • Clarity
      • Consistency
      • Creativity
      • Commitment
      © 2011 Whizbang
    • 1. Clarity
      • Clear budget
      • Clear marketing goal
      • Clear brand positioning
      • Clear advertising objective
      • Clear advertising strategy
      • Clear target audience
      • Clear media objective
      • Clear media strategy
      • Clear metrics for success
      © 2011 Whizbang
    • 2. Consistency
      • Consistent brand image
      • Consistent brand message
      • Consistent media presence
      © 2011 Whizbang
    • 2. Consistency
      • Consistent brand image
        • Is your advertising brand image consistent with your positioning?
        • Is your advertising brand image consistent across all media channels?
        • Is your advertising brand image consistent with all other consumer touch points?
      © 2011 Whizbang
    • 2. Consistency
      • Consistent brand message
        • Is your advertising messaging consistent with your brand positioning?
        • Is your advertising messaging consistent across all media channels?
        • Is your advertising messaging consistent across all consumer touch points?
      © 2011 Whizbang
    • 2. Consistency
      • Consistent media presence
        • Do you have a consistent advertising presence to achieve your advertising objective (frequency and reach)?
      © 2011 Whizbang
    • 3. Creativity
      • Creativity with your advertising
      • Creativity with your media
      © 2011 Whizbang
    • 3. Creativity
      • Creativity with your advertising
        • Is your advertising relevant, engaging, memorable and actionable?
      © 2011 Whizbang
    • 3. Creativity
      • Creativity with your media
        • Are you using the media as your message?
      © 2011 Whizbang
    • 4. Commitment
      • Commitment to advertising success
        • Are you willing to do what it takes (The four C’s) to ensure success?
      © 2011 Whizbang
    • There Is Only One Silver Bullet in Advertising
      • Think deep and wide engagement.
      • Communicate across multiple channels.
        • Twitter
        • Linkedin
        • Facebook
        • Print
        • TV
        • Radio
        • Website
        • Blogs
      © 2011 Whizbang
    • Follow the 70-20-10 Rule
      • 70% of your budget/resources should go into marketing strategy that are proven to work and you know will work, supporting existing the product/line of business.
      © 2011 Whizbang
    • Follow the 70-20-10 Rule
      • 20% of your marketing budget should go to figuring out whether there are opportunities to better the ROIs.
      © 2011 Whizbang
    • Follow the 70-20-10 Rule
      • 10% of your marketing budget should be spent on "wild skunk-work" ideas for new products or disruptive innovation.
      © 2011 Whizbang
    • Advertising is No Longer a One Way Street… © 2011 Whizbang
    • It’s a Two Way Street (A Cul De Sac) © 2011 Whizbang
    • Have An Open House Attitude. © 2011 Whizbang
    • Thank You!
      • We wish you great success.
      © 2011 Whizbang