What's the Deal with Facebook Deals?

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Learn how to use Facebook deals to increase traffic to your store and increase sales. This slideshare is geared for the local San Luis Obispo businesses.

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What's the Deal with Facebook Deals?

  1. 2. What’s the Deal With Facebook Deals? © 2011 Whizbang
  2. 3. The Explosion Of Deal Platforms <ul><li>National </li></ul><ul><li>Groupon </li></ul><ul><ul><li>Started in 2008 </li></ul></ul><ul><ul><li>50+ million subscribers </li></ul></ul><ul><li>Living Social </li></ul><ul><ul><li>Started in 2009 </li></ul></ul><ul><ul><li>6.4 million users </li></ul></ul><ul><li>Google Offers (in Beta) </li></ul>© 2011 Whizbang
  3. 4. The Explosion Of Deal Platforms <ul><li>Local </li></ul><ul><li>Bazomb </li></ul><ul><li>Findnsave </li></ul><ul><li>Central Coast Deals </li></ul><ul><li>Dealsaver </li></ul>© 2011 Whizbang
  4. 5. Why? <ul><li>Induce trial </li></ul><ul><li>Reward customer loyalty </li></ul><ul><li>Reduce inventory </li></ul><ul><li>Increase business </li></ul><ul><li>Rx for the economy </li></ul>© 2011 Whizbang
  5. 6. What About Facebook Deals? <ul><li>Most underutilized tool on Facebook </li></ul><ul><li>Super easy to implement </li></ul><ul><li>No fees </li></ul><ul><li>Spread virally taking advantage of local word of mouth </li></ul><ul><ul><li>Comments </li></ul></ul><ul><ul><li>Share </li></ul></ul>© 2011 Whizbang
  6. 7. Ready To Deal On Facebook? © 2011 Whizbang
  7. 8. First You Need a Place Page
  8. 9. Claiming Your Place Page <ul><li>Check to see if you already have a place page. </li></ul><ul><li>Facebook automatically creates a place page if someone checks into your business. Or you type in your address when setting up your Facebook Page. </li></ul>
  9. 10. Claiming Your Place Page
  10. 11. Deleting Duplicate Places © 2011 Recipe
  11. 12. Claiming Your Place Page <ul><li>Access via mobile device touch.facebook.com or Facebook App for iPhone, BlackBerry, Android, HP webOS or Windows Phone 7 </li></ul>visual from yousaytoo.com © 2011 Whizbang
  12. 13. A Word About Facebook Mobile Users <ul><li>250M+ active users access Facebook via mobile. </li></ul><ul><li>Twice as active </li></ul><ul><li>Embrace Places and Deals </li></ul>https://www.facebook.com/press/info.php?statistics , photo: bizsolutionsgroup.biz © 2011 Whizbang
  13. 14. Why Facebook Users Check-In <ul><li>Share where you are </li></ul><ul><li>Connect with friends nearby </li></ul><ul><li>Find deals near you </li></ul>Source: Facebook deals guide for business
  14. 15. You Got Your Place. Now Set Up Your Deal. © 2011 Whizbang
  15. 16. Set Up Deals Tab <ul><li>Click edit page. Click deals in admin. </li></ul>© 2011 Whizbang
  16. 17. Choose From Four Deal Types © 2011 Whizbang
  17. 18. Create Your Offer © 2011 Whizbang
  18. 19. Create Your Offer © 2011 Whizbang
  19. 20. Wait Two Days For Facebook Approval © 2011 Whizbang
  20. 21. Individual Deal Example Source: Facebook deals guide for business © 2011 Whizbang
  21. 22. Loyalty Deal Example Source: Facebook deals guide for business © 2011 Whizbang
  22. 23. Friend Deal Example Source: Facebook deals guide for business © 2011 Whizbang
  23. 24. Charity Deal Example Source: Facebook deals guide for business © 2011 Whizbang
  24. 25. How Users Claim Deals <ul><li>On Facebook mobile, tap Places > look for yellow or green deal tickets > check in! </li></ul>© 2011 Whizbang
  25. 26. The Art Of The Facebook Deal <ul><li>Add value – 10-50% discount or free gift with purchase </li></ul><ul><li>Simple language - “Buy one, get one free” or “Free Lemonade with check-in” </li></ul><ul><li>Avoid the Kohl’s syndrome - if you are always running a sale then it’s not a sale. </li></ul>© 2011 Whizbang
  26. 27. More About Deals <ul><li>http://www.facebook.com/deals/checkin </li></ul>© 2011 Whizbang
  27. 28. You Got Your Deal. Now What? © 2011 Whizbang
  28. 29. Prepare For The Deal <ul><li>Prepare your staff </li></ul><ul><ul><li>Give them plenty of warning in advance </li></ul></ul><ul><li>Prepare for the unexpected </li></ul><ul><ul><li>i.e. what happens if the deal runs out? </li></ul></ul><ul><li>Prepare yourself </li></ul><ul><ul><li>Test out the deal </li></ul></ul>© 2011 Whizbang
  29. 30. Promoting Your Deal <ul><li>Online </li></ul><ul><ul><li>Facebook Page </li></ul></ul><ul><ul><li>Facebook ads </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Email signature </li></ul></ul><ul><ul><li>Blog posts </li></ul></ul><ul><ul><li>Foursquare </li></ul></ul><ul><ul><li>Gowalla </li></ul></ul><ul><ul><li>Yelp </li></ul></ul>© 2011 Whizbang
  30. 31. Speaking of Foursquare <ul><li>http://apps.facebook.com/placewidget/ </li></ul>© 2011 Whizbang
  31. 32. Promoting Your Deal <ul><li>Offline </li></ul><ul><ul><li>Window clings </li></ul></ul><ul><ul><li>Table tents </li></ul></ul><ul><ul><li>Counter cards </li></ul></ul><ul><ul><li>Belly bands </li></ul></ul><ul><ul><li>Receipts </li></ul></ul><ul><ul><li>Buttons </li></ul></ul>© 2011 Whizbang
  32. 33. Measuring Your Deal <ul><li>Facebook Insights </li></ul><ul><li>Receipts </li></ul><ul><li>Customer feedback </li></ul><ul><li>Employee feedback </li></ul>© 2011 Whizbang
  33. 34. Something To Consider <ul><li>Don’t deal yourself out of business </li></ul>© 2011 Whizbang
  34. 35. Don’t Forget Your Whizbang Marketing Fundamentals. © 2011 Whizbang
  35. 36. Whizbang 4c’s <ul><li>Clarity </li></ul><ul><li>Consistency </li></ul><ul><li>Creativity </li></ul><ul><li>Commitment </li></ul>© 2011 Whizbang
  36. 37. 1. Clarity <ul><li>Clear budget </li></ul><ul><li>Clear marketing goal </li></ul><ul><li>Clear promotion objective </li></ul><ul><li>Clear promotion strategy </li></ul><ul><li>Clear target audience </li></ul><ul><li>Clear metrics for success </li></ul>© 2011 Whizbang
  37. 38. 2. Consistency <ul><li>Consistent brand image </li></ul><ul><li>Consistent brand message </li></ul>© 2011 Whizbang
  38. 39. 3. Creativity <ul><li>Creativity with your promotion </li></ul><ul><ul><li>Is your promotion relevant, engaging, memorable and actionable? </li></ul></ul>© 2011 Whizbang
  39. 40. 4. Commitment <ul><li>Commitment to promotion’s success </li></ul><ul><ul><li>Follow through </li></ul></ul><ul><ul><li>Fulfillment </li></ul></ul>© 2011 Whizbang
  40. 41. Thank You! <ul><li>We wish you great success. </li></ul>© 2011 Whizbang

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