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Design Principles: The Philosophy of UX

by User experience designer at Independent consultant on May 04, 2011

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The visual principles of harmony, unity, contrast, emphasis, variety, balance, proportion, repetition, texture and movement (and others) are widely recognized and practiced, even when they aren’t ...

The visual principles of harmony, unity, contrast, emphasis, variety, balance, proportion, repetition, texture and movement (and others) are widely recognized and practiced, even when they aren’t formally articulated. But creating a good design doesn’t automatically mean creating a good experience.

In order for us to cultivate positive experiences for our users, we need to establish a set of guiding principles for experience design. Guiding principles are the broad philosophy or fundamental beliefs that steer an organization, team or individual’s decision making, irrespective of the project goals, constraints, or resources.

Whitney will share a universally-applicable set of experience design principles that we should all strive to follow, and will explore how you can create and use your own guiding principles to take your site or product to the next level.

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17 of 7 previous next Post a comment

  • z3ng3r1 Zdenek Zenger, Consultant at H1.cz s.r.o. Very well prepared and informative, many thanks for sharing! 1 year ago
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  • wonchoel Won-Choel Lee, UI Planning at amoeba design Thank you :)
    very informative!
    1 year ago
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  • ganesh_Salunke ganesh_Salunke Whitney, its really awsm:) 1 year ago
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  • mrjeffsjones Jeff Jones at Disney Whitney, this is an excellent, thoughtful & insightful presentation. Thanks you very much. I know where to come when I need smart thinking on UX. 1 year ago
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  • StefanieMoore StefanieMoore Great info on UXD 2 years ago
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  • taura Taura Edgar, Digital Marketer at Digital Devotee saw her give this seminar in HK - super well done even though the message is simple...i remember more than any other thing that day! 2 years ago
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  • SWEETInteractive SWEET Interactive at SWEET Interactive Very nice! 2 years ago
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