Generation x, y, z
Upcoming SlideShare
Loading in...5
×
 

Generation x, y, z

on

  • 635 views

 

Statistics

Views

Total Views
635
Views on SlideShare
635
Embed Views
0

Actions

Likes
0
Downloads
9
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Generation x, y, z Generation x, y, z Presentation Transcript

  • Generation X, Y, Z Cognitive Surplus: Part I Shirky, C. (2010)
  • 1)MEANS  A METHOD BY WHICH ONE ACTS2)MOTIVE  A REASON FOR WHICH ONE ACTS3)OPPORTUNITY  INTERACTION BETWEEN ACTORSLaws of Action
  •  THE TRILLIONS OF HOURS OF FREE TIME EXPENDED BY THE TWO BILLION PEOPLE WHO ARE CONNECTED BY THE INTERNET.COGNITIVE SURPLUS
  •  200 BILLION HOURS/YEAR 100 MILLION HOURS/WEEKEND WATCHING COMMERCIALSAMERICAN TELEVISION SURPLUS
  •  APACHE WEB SERVER THE “ORIGINAL” NAPSTERSOCIAL PRODUCION
  •  MOST WIDELY USED WEBSERVER WORLDWIDE READILY AND PUBLICLY AVAILABLE CODE COPYRIGHT BY THE APACHE LICENSE ◦ NO ONE CAN PREVENT THE CODE FROM FREE CIRCULATION ◦ ENCOURAGES EXPERIMENTATION AND PARTICIPATIONAPACHE SERVER
  •  GOVERNANCE OF THE COMMONS (OSTROM) ◦ REQUIRES GREAT COMMUNICATION AMONG MEMBERS ◦ REPEATED INTERACTION ◦ MUTUALLY BINDING AGREEMENT THE COMMUNITY AND THE AGREEMENT ARE CRITICAL FOR SUCCESSMECHANISMS OF FREE PROJECTS
  •  MP3 FILE SHARING/MEMBER SOURCED THEORIES OF SUCCESS ◦ 1) YOUNG PEOPLE ARE MORALLY BANKRUPT ◦ 2) YOUNG PEOPLE OVERCOME WITH COMMUNAL TENDENCIES NAPSTER WAS THE ANSWER TO “RIVAL SHARING” ◦ MEANS, MOTIVE, & OPPORTUNITYNAPSTER (1999-2002)
  •  3 KEYS TO SUCCESS ◦ DIGITAL DATA WAS INFINITELY AND PERFECTLY COPYABLE AT $0 (MEANS) ◦ PEOPLE WILL SHARE IF SHARING IS SIMPLE ENOUGH (MOTIVE) ◦ SHAWN FANNING DESIGNED A SYSTEM TO LINK (1) TO (2) VIA THE RIGHT INCENTIVES (OPPORTUNITY)NAPSTER (1999-2002)
  •  MEANS+MOTIVE+OPPORTUNITY = ACTION FREE TIME x PARTICIPATION = COGNITIVE SURPLUS COMMUNITY+AGREEMENT = GOVERNANCE OF THE COMMONSWHAT DID WE LEARN?