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Leveraging Google Maps with Business Intellilgence


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Discusses Google Maps in Business Intelligence -- at OBIEE, MS RS, Cognos, etc.

Discusses Google Maps in Business Intelligence -- at OBIEE, MS RS, Cognos, etc.

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  • 1. Location Intelligence Webinar Series
    Leveraging Google Maps to Deliver the Spatial Dimension in your Business Intelligence
    Andrew Chang
    Google, Inc.
    Brendan Halloran
    IT and GIS Consultant, Encore IT Services
    Working on project with Australia Department of Education, Employment and Workplace Relations
    Roderick Ross
    Integeo Pty Ltd
  • 2. Agenda
    Overview of Google Maps, solutions for enterprises
    By Andrew Chang (Google, Inc)
    New opportunities in spatial analysis, reporting and visualization
    By Brendan Halloran (Encore IT Services, and DEEWR)
    Business Intelligence and Google Maps
    By Roderick Ross (Integeo Pty Ltd)
    Q & A
  • 3. Ask a Question!
    Attendee Control Panel
    Close / Open dialog box
    Expand window to take up full screen
    Raise hand if you wish to say something
    Submit questions
  • 4. Google maps
  • 5. About Google
    $13.1B in 2008
    Top company to
    work for 2007-2009
    Is part of our
    core DNA
    21,000 with 50%
    in engineering
    $21B in 2008
    70% of online advertising
    Apps100s of millions of users
    Chrome, Android
    63% of the marketshare
    117 languageinterfaces
    Sources: ComScore qSearch, April 2008,
    Google Confidential and Proprietary
  • 6. Google Enterprise Products
    Develop innovative user-centric technology for businesses
    Backed by Google’s core research and development
    1000+ people focused on Enterprise offerings
    3,000+ businesses sign up for Google Apps daily
    1000+ Maps API Premier customers
  • 7. Reasons to choose Google Maps
    The world’s most popular mapping service
    Latest features let people find what they’re looking for
    Sub-second load times, even on the busiest websites
    Fast & Stable
    Get up and running in weeks, not months
    Easy to Implement
  • 8. The world’s most popular mapping service
    • 16% of global Internet users used Google Maps in August 2009
    • 9. In January 2009, Google became the U.S. market leader and has continued to grow the gap month after month
    (Source: comScore, January 2009)
  • 10. Global Coverage
    Global Satellite Imagery
    • Exclusive license to GeoEye data
    • 11. Google satellite imagery covers over 30% of the world’s land surface and 50% of the world’s population in sub-meter high resolution.
    Global Road Data
    • Detailed street maps in over 100 countries
    • 12. Every hour, over 10,000 corrections or additions to Google Maps
    Unmatched Global Geo Data Coverage
  • 13. Features that let people to find what they’re looking for
    Customize with your brand
    Your brand on markers and windows
    Add custom location information
    Google Street View
    Covering 100+ U.S. cities and growing
    Virtually walk down the street
    Driving and walking
    Includes real-time traffic
  • 14. Constant innovation, continued investment
    Draggable driving directions
    Map Maker maps graduate to Google Maps
    Google Earth API
    Edit locations launch
    Major imagery updates
    Street View
    GeoEye-1 satellite imagery added
    Reverse geocoding
    Street view API
    Google Earth launched
    Google acquires Keyhole
    Google Maps for Mobile launch
    Google Maps on the iPhone
    Google Maps API for Flash
    Smart navigation in Street View
    MyMaps launch
    Information layers (Wikipedia/Panoramio)
    Satellite imagery view
    Major imagery updates
    Google Earth 5.0
    Ratings and reviews launch
    Google Maps API launch
    Walking Directions
    Google Transit
    Google Confidential and Proprietary
  • 15. Really fast and reliable
    Sub-second response times
    Guaranteed 99.9% uptime
    “ I haven’t seen ANY downtime for Google Maps and we pay a lot of attention to stability and scalability overall. Google Maps has certainly handled all of the traffic we’ve thrown at it.”
    “ It’s reliable… and it’s scaled with the company. The product just works.”
    Jeremy Stoppelman CEO,
  • 16. Get up and running in weeks, not months
    “ Easy integration is among Google Maps’ main attractions.”
    Dave Widmer Senior Manager, Crate and Barrel
    “ It took about a week to implement on the hotels page. The speed at which we can implement features with the Maps API is amazing.”
    Catherine Palmieri Managing Director,
  • 17. 14
    Google Maps API Premier
       Guarantee of service
       Service Level Agreement
       Stable API
       The ability to provide secure maps over https
       Enterprise level support, usage reporting
       Greater capacity for service requests such as geocoding
    Licensed for internal use either by the number of users or by page views per annum
    Priced starting at $10,000 USD
  • 18. New opportunities in spatial analysis
  • 19. New Opportunities
    The old way:
    Managing Spatial Data and Systems
    Producing Map Reports
    The new way:
    Web 2 approach, Service Oriented Architecture, Integration with other components.
    Quick overview of DEEWR’s SOLAR application to get you in the mood
  • 20. Complex SOLAR Architecture Diagram
  • 21.
  • 22. SOLAR Main Page
  • 23. Selecting a theme to overlay
  • 24. Mapserver fills in the theme
  • 25. Zooming to a location
  • 26. Connecting BI to our existing SOLAR Application
  • 27.
  • 28. Insert WMS layer from MapIntelligence
    Enable data from DEEWR’s BI Tools (MS Reporting Services, Excel and Hyperion) through MapIntelligence to display as a layer over SOLAR
  • 29. Using google maps with Business intelligence
  • 30. About Integeo
    Part of the Forge Group
    A technology development group based in Sydney
    Parent of three operating companies
    Founded in 1995
    Integeo leverages Forge experience
    14+ years of telco distributed management systems
    10+ years of business information solutions
    7+ years of dashboard solutions
    5+ years of integrated BI and GIS
    Major BI players in IBM-Cognos, SAP-Business Objects, Oracle-Hyperion
    Operating Branches in Integeo SEA, Integeo China, Integeo Iberia
    International reseller channel
  • 31. Location becoming pervasive
    Google Maps, Google Earth
    Satellite Navigation
    Personal GPS devices
    RFID tags
    GNAF – Geocoded National Address File
    Expectation that Location will be available in main Business Reporting context and tied to it
    Easy to do, not require GIS skills or programming
    How do we achieve this??
  • 32. Business Performance Management
  • 33. How do I get this to work with my BI
    From our BI data we can dynamically create layers over base map layers using templates
    Typically in BI you will have address data or aggregated data by location such as postcode
  • 34. Geocoding my database
    Typically you will have address data located within your systems
    Process address data through a geocoder and store latitudes and longitudes in database with the address record
    Map Intelligence is be hooked to the Google geocoding service, both on-line and in batch mode
  • 35. Spatial layers from BI
    Extract latitude and longitude points into BI report
    Use latitude and longitudes to create point layers on map, theme in different ways based on other business data
    Use points created on map to create relationship layers – relate points to each other, through radius measure, relate points to layers in the map
    Use Aggregated BI data such as totals by postcodes and relate to postcode data in the map
  • 36. Map Intelligence BI Map link
    Map Server supplies data
    BI Report supplies data
    Map enabled BI Reporting
  • 37. Data Flow
    Business Intelligence Platform
    Spatial Integration Platform Map Intelligence
    Map Layers
    OGC Compliant GIS Server
  • 38. Why is location important in performance management?
    Every dollar spent has a location
    Where are our service delivery points?
    Where are our client markets?
    Where do I recruit specialist skills?
    What areas aren’t we covering?
    How is our accessibility?
    Where will we site our new sites?
    How much assistance has been
    offered in my electorate?
    The “where” can be just as important as the what
  • 39. Spatial value to BI and vice versa
    Examples of spatial value to BI
    Postcodes not adjacent
    Addresses don’t show proximity. Two houses could be in different suburbs but be across the road.
    Sparsity/Density eg customers
    Geographic features that affect your business
    Demographic and other data that can be collected geographically
    Catchment Areas
    BI Value in Spatial
    No code development environments
    Mature deployment platforms
    Comprehensive security mechanisms
    Widely accepted access points
  • 40. Why use Google for your BI spatial
    Very cost effective
    Very good quality
    Street data
    Satellite imagery
    Highly scaleable
    Low maintenance
    Low management
  • 41. Why use Map Intelligence with Google
    Out of the box
    Connection all Server based
    Easy for BI report builder
    Easy for Excel users
    Data is secure
    Only one access point
    to Google
    Your data never leaves your environment
  • 42. Map Intelligence with Google Saas
    Use MI Excel
    BI hosted solutions
  • 43. Wider Application
    Asset Management
    Document Management
    MI Client Integration
    Kit to link your applications to Map Intelligence and Google
  • 44. US Army Recruiting – GAMAT application
    Thousands of users
    Provides guidance on daily tasks
    Tracks both potential and future enlistments
    Improved usability
    Reduced complexity in infrastructure management
    Greatly reduce overhead in management of map data
    Examples of BI Integration with Google
  • 45. Sample BI Integrations
    MI OBIEE and Google
    MI Reporting Services and Google
    MI Cognos and Google
    MI BOBJ and Google
  • 46. Sample BI Integrations
    MI Cognos and Google
    MI BOBJ and Google
  • 47. Sample BI Integrations
    MI Excel and Google
    MI Microstrategy and Google
  • 48. Demonstration of integration
  • 49. Questions?
    Roderick Ross
    Andrew Chang
    Brendan Halloran
    Wendy Victorino