The document discusses calculating the equivalent value cost (EVC) price for a new motor oil called Novel. It outlines the costs associated with the current motor oil which needs changing every 6,000 miles, versus the new oil which only needs changing annually. The EVC price is the price per liter that makes the customer indifferent between the current and new oil costs given the new oil reduces oil changes and chance of tank erosion. Based on provided costs, the maximum EVC price per liter of the new Novel motor oil is $11.40.