Personal Information
Organization / Workplace
Israel, CA Israel
Occupation
Behavioral design strategist for health and social change
Website
www.social-marketing.com
About
Nedra helps nonprofits, public agencies and other socially minded organizations create positive change on health and social issues through social marketing and transmedia storytelling strategies at Weinreich Communications since founding the company in 1995. She helps organizations around the world make a difference for the populations they serve by strategically designing programs that draw on state-of-the-art behavior change techniques, digital media approaches and the power of stories.
Nedra is the author of the widely used book "Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good" (now in its 2nd edition) and published the Spare Change blog for many years. As...
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Presentations
(23)Documents
(1)Likes
(109)Children Healthy Eating Gamification - Octalysis Design for Food Heroes
Yu-kai Chou
•
6 years ago
Health between Education and Social Marketing
Giuseppe Fattori
•
7 years ago
Logic Models and Storytelling
Lee Fox
•
8 years ago
Getting Started in Transmedia Storytelling - 2nd Edition
Robert Pratten
•
8 years ago
O Behave! Issue 13
#ogilvychange
•
8 years ago
Smarter Professional Networking
Beth Kanter
•
9 years ago
#ANZMAC2014 Twitter Content Analysis Framework: Classification and Coding of Twitter Content
Stephen Dann
•
9 years ago
The Storyworld of Things
Transmedia Storyteller Ltd
•
9 years ago
Content Marketing for Social Good
See3 Communications
•
9 years ago
What If PR Stood for People and Relationships By Brian Solis
Cision
•
9 years ago
Transmedia Storytelling for Social Impact
Pamela Rutledge
•
9 years ago
Icebucket Challenge: The Cold Hard Facts and Stats #icebucketchallenge
Jeremiah Owyang
•
9 years ago
LeanUX is a Useful F*&king Lie
William Evans
•
10 years ago
TMC Chatsfield Case Study & Interview with Alison Norrington
TMC Resource Kit
•
9 years ago
How Co-create Transmedia Narratives
Montecarlo -
•
9 years ago
JWT: 100 Things to Watch in 2014
J. Walter Thompson Intelligence
•
10 years ago
39 Rules to Help You Rock Your Next Presentation
Stan Phelps
•
9 years ago
Curating other peoples stories
Monica Curca
•
9 years ago
The Storytelling Mandala: Purpose Inspired Transmedia Storytelling
Gaurav Mishra
•
12 years ago
Transmedia Playbook
Transmedia Storyteller Ltd
•
9 years ago
Persuasive Design or The Fine Art of Separating People from Their Bad Behaviours - Online
Sebastian Deterding
•
14 years ago
Sharpie UX @ Fluxible 2013
Leah Buley
•
10 years ago
How Organizations Use Mental Model Diagrams
Indi Young
•
12 years ago
Interviews: Stop Thinking and Start Listening
Indi Young
•
13 years ago
Innovation With Mental Models
Indi Young
•
16 years ago
Hooked Workshop
Nir Eyal
•
11 years ago
Power of Story
Whitney Quesenbery
•
12 years ago
Storytelling ux tokyo-en
Yoshinori Wakizaka
•
11 years ago
Social Media Strategy for Nonprofits
Farra Trompeter, Big Duck
•
10 years ago
The 8 rules of the short head
Dan Chen
•
10 years ago
Personal Information
Organization / Workplace
Israel, CA Israel
Occupation
Behavioral design strategist for health and social change
Website
www.social-marketing.com
About
Nedra helps nonprofits, public agencies and other socially minded organizations create positive change on health and social issues through social marketing and transmedia storytelling strategies at Weinreich Communications since founding the company in 1995. She helps organizations around the world make a difference for the populations they serve by strategically designing programs that draw on state-of-the-art behavior change techniques, digital media approaches and the power of stories.
Nedra is the author of the widely used book "Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good" (now in its 2nd edition) and published the Spare Change blog for many years. As...
Tags
social media
public health
health
social marketing
#hcmmconf
mental health
health communication
marketing
storytelling
media
transmedia
youth
social
#injuryconf
injury
entertainment
news
social change
social media strategy
stories
social issues
social network
health care
nonprofits
literacy
teens
hospitals
change
ebook
mental illness
suicide prevention
ythlive
team up
generation next
suicide
journalism
prevention
social media marketing
public relations
model
behavior change
message
sustainability
education and training
cross-discipline
inspiration
strategy
communications
education
recruitment
jewish
school
#diydays
diy days
children
obesity
communication
narrative
cdc
research
medicine
academia
professional development
twitter
hcmm10
adolescents
networking
movements
approach
design
behavior
weinreich
nedra
See more