Social media meets Creativity, 2010-10-28

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From my gig at Creative Buzz. For links and more info, see http://www.weconverse.com/2010/09/16/2010-10-28-creativity-meets-social-media-creative-buzz/

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Social media meets Creativity, 2010-10-28

  1. 1. social media meets creativity Creative Buzz, Turku, 2010-10-28 RichardGatarski.com
  2. 2. dad (milton & nellie) phd (marketing) advisor, inspirer, provocateur RICHARD GATARSKI
  3. 3. introduction
  4. 4. takeaway
  5. 5. digital immigrants
  6. 6. digital natives
  7. 7. amazing kids
  8. 8. u?
  9. 9. not your world?
  10. 10. 40+ million, 200+ countries
  11. 11. contemporary culture
  12. 12. mashing up
  13. 13. gnomedex 2005 CC 2.0, www.flickr.com/photos/penmachine/21506549
  14. 14. being online Connected Swedish meeting model 2007 #creativebuzz
  15. 15. hmmm
  16. 16. #ind10
  17. 17. why twitter? human popular fun useful educating social
  18. 18. micro blogging
  19. 19. hashtagging @minnavaltari @ttalola @liljajan @laurajohansson @kellokangas @rintakumpu @roexae @turku_2011 @TuomasW @Mersu67
  20. 20. separate professional personal private
  21. 21. twitter tools
  22. 22. location integration
  23. 23. more tools theconversationprism.com
  24. 24. insights experiencedheard aboutclueless
  25. 25. faq should I do this (social) thing?
  26. 26. udoit2 www.idiomsbykids.com
  27. 27. assuming educated connected conversant we customers/ citizens/ consumers are we are more than I am
  28. 28. re-think
  29. 29. towards conversing communities Gatarski, R. and Lundkvist, A. (1997) Interactive Media face Artificial Consumers and marketing theory must re-think, see www.fek.su.se/home/rgi/imfaceac
  30. 30. knowledge turku?
  31. 31. we find
  32. 32. kewlr search
  33. 33. get out clause
  34. 34. mass media think use 100 media that each reach 100 000 people
  35. 35. old guerilla pr
  36. 36. acknowledge that 10 000 000 actors each are conversing with 10 people think social conversation
  37. 37. we media
  38. 38. crowdsurfing
  39. 39. crowdsourcing
  40. 40. geek squad ”Instead of setting the agenda, I’m now going to try and discover their agenda, and serve it.” Robert Stephens, founder of Geek Squad
  41. 41. open up
  42. 42. beyond details “offers nothing less than a game plan for all of us to fix a broken world… … collaborative innovation is not only transforming our economy but all of society and its many institutions” Don Tapscott and Anthony D. Williams
  43. 43. fiskis5an.se
  44. 44. blog.futurelab.net/2008/08/growing_up_assuming_you_can_pu.html
  45. 45. some advice 1. listen carefully 2. invite to conversations 3. support stakeholder networks 4. create social media re-think do tweet
  46. 46. converse? www.weconverse.com

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