• Like
  • Save

Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

Social media meets Creativity, 2010-10-28

  • 712 views
Uploaded on

From my gig at Creative Buzz. For links and more info, see http://www.weconverse.com/2010/09/16/2010-10-28-creativity-meets-social-media-creative-buzz/

From my gig at Creative Buzz. For links and more info, see http://www.weconverse.com/2010/09/16/2010-10-28-creativity-meets-social-media-creative-buzz/

More in: Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
712
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. social media meets creativity Creative Buzz, Turku, 2010-10-28 RichardGatarski.com
  • 2. RICHARD GATARSKI dad (milton & nellie) phd (marketing) advisor, inspirer, provocateur
  • 3. introduction
  • 4. takeaway
  • 5. digital immigrants
  • 6. digital natives
  • 7. amazing kids
  • 8. u?
  • 9. not your world?
  • 10. 40+ million, 200+ countries
  • 11. contemporary culture
  • 12. mashing up
  • 13. gnomedex 2005 CC 2.0, www.flickr.com/photos/penmachine/21506549
  • 14. being online Connected Swedish meeting model 2007 #creativebuzz
  • 15. hmmm
  • 16. #ind10
  • 17. why twitter? human popular fun useful educating social
  • 18. micro blogging
  • 19. hashtagging @minnavaltari @ttalola @liljajan @laurajohansson @kellokangas @rintakumpu @roexae @turku_2011 @TuomasW @Mersu67
  • 20. separate professional personal private
  • 21. twitter tools
  • 22. location integration
  • 23. more tools theconversationprism.com
  • 24. insights clueless heard about experienced
  • 25. faq should I do this (social) thing?
  • 26. udoit2 www.idiomsbykids.com
  • 27. assuming we customers/ citizens/ consumers are educated connected conversant we are more than I am
  • 28. re-think
  • 29. towards conversing communities Gatarski, R. and Lundkvist, A. (1997) Interactive Media face Artificial Consumers and marketing theory must re-think, see www.fek.su.se/home/rgi/imfaceac
  • 30. knowledge turku?
  • 31. we find
  • 32. kewlr search
  • 33. get out clause
  • 34. mass media think use 100 media that each reach 100 000 people
  • 35. old guerilla pr
  • 36. think social conversation acknowledge that 10 000 000 actors each are conversing with 10 people
  • 37. we media
  • 38. crowdsurfing
  • 39. crowdsourcing
  • 40. geek squad ”Instead of setting the agenda, I’m now going to try and discover their agenda, and serve it.” Robert Stephens, founder of Geek Squad
  • 41. open up
  • 42. beyond details “offers nothing less than a game plan for all of us to fix a broken world… … collaborative innovation is not only transforming our economy but all of society and its many institutions” Don Tapscott and Anthony D. Williams
  • 43. fiskis5an.se
  • 44. blog.futurelab.net/2008/08/growing_up_assuming_you_can_pu.html
  • 45. some advice do tweet re-think 1. listen carefully 2. invite to conversations 3. support stakeholder networks 4. create social media
  • 46. converse? www.weconverse.com