Bigger than Brands, IAB Finland, 2010-03-25

610 views

Published on

My key note at IAB Finland's Grand One Seminarii. For more info, see http://www.weconverse.com/2010/02/22/2010-03-25-iab-finland-bigger-than-brands/

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
610
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Bigger than Brands, IAB Finland, 2010-03-25

  1. 1. sociala medier bigger than brands? IAB Grand One-seminarii, Helsinki, 2010-03-25 RichardGatarski.com
  2. 2. sociala medier takeaway
  3. 3. sociala medier amazing kids
  4. 4. sociala medier trends number of blogs facebook tools social profiles perplexed adapps money xxdget number year
  5. 5. sociala medier (next) big thing(s)
  6. 6. sociala medier trip’s idea(s) multimedia in business? let consumers lead
  7. 7. sociala medier project natal
  8. 8. sociala medier who? avatar of Dr Grace Augustine
  9. 9. sociala medier around 1998
  10. 10. sociala medier augmented reality
  11. 11. sociala medier 2day theconversationprism.com
  12. 12. sociala medier insights clueless heard about experienced
  13. 13. sociala medier faq should I do this (social) thing?
  14. 14. sociala medier udoit www.idiomsbykids.com
  15. 15. sociala medier gnomedex 2005 CC 2.0, www.flickr.com/photos/penmachine/21506549
  16. 16. sociala medier being online Connected Swedish meeting model 2007 #????
  17. 17. sociala medier grand one 2010
  18. 18. sociala medier being (a)live
  19. 19. sociala medier hashtagging
  20. 20. sociala medier medium
  21. 21. sociala medier back channel fire
  22. 22. sociala medier hot issues
  23. 23. sociala medier danah boyd @ sxsw 2010 For the parents and educators in the room [...] The worst thing you can do is start a sentence with "back in my day." Back in your day doesn't matter. What does matter is that you care and that you too are trying to figure out how to make sense of an ever-changing environment
  24. 24. sociala medier e-methodology
  25. 25. sociala medier don dillman @ aapor 2002 My main memory of that experience is going to meetings to face the skeptical discussants […] how doubtful they were that I could collect accurate information on the telephone
  26. 26. sociala medier why do it?
  27. 27. sociala medier leading question who gives us meaning?
  28. 28. sociala medier cleaning up
  29. 29. sociala medier broadcast history KDKA, Pittsburgh 1920
  30. 30. sociala medier broadcast history William Procter & James Gamble, 1837 - Ma Perkins, 1933
  31. 31. sociala medier great idea Philo Farnsworth with “Image Dissector” 1929
  32. 32. sociala medier post world war II
  33. 33. sociala medier a young wife
  34. 34. sociala medier creative genius Sylvester L. "Pat" Weaver Jr., president of NBC, 1955
  35. 35. sociala medier tech lesson it took many decades
  36. 36. sociala medier spinning industrial wheel and we got brands for end use of stuff
  37. 37. sociala medier The trend
  38. 38. sociala medier digital natives
  39. 39. sociala medier 40+ million, 200+ countries
  40. 40. sociala medier refocusing social networks
  41. 41. sociala medier social soaps Source: Steven Johnson (2006), Everything Bad is Good for You
  42. 42. sociala medier leveraging networks
  43. 43. sociala medier facebook avatars
  44. 44. sociala medier brand value “linking value” what the brand delivers in order to support the social links in the tribe Bernard Cova, 1993
  45. 45. sociala medier a different brand brands transformed to tools for identity & relationships management
  46. 46. sociala medier they are (still) in it
  47. 47. sociala medier passion
  48. 48. sociala medier a taste of future
  49. 49. sociala medier
  50. 50. sociala medier fiskis5.se
  51. 51. sociala medier blog.futurelab.net/2008/08/growing_up_assuming_you_can_pu.html
  52. 52. sociala medier going on something bigger than brands! but what? u tell us…
  53. 53. sociala medier converse? www.weconverse.com

×