Presentatie van FashionWheels en CB tijdens de Webwinkel Vakdagen 2014 in Jaarbeurs Utrecht, zaal omnichannel

1. I High Quality I Professional I Fashion Forward I
Innovatieve oplossingen voor omnichannel fulfilment
Webwinkelvakdagen
22 januari 2014

2. Introduction
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Founded: Fashionwheels 1996 and CB 1871
1,100 employees
More than 1 million delivery stops in high street annually
Serving more than 150 webshops
More than 6 million e-commerce orders annually
Omni-channel proposition in fashion & media
Market focus Fashionwheels: fashion & lifestyle products
Market focus CB: media, fashion and health care
Since January 2014 all fashion activities combined in one company

3. Our Fashion Specialization
Warehousing
Transport & Distribution
Custom Facilities
• 80.000 m² warehouse
• (Radio Frequence) pick & pack
• Replenishment & NOOS Picking
• B2B and B2C
• Value added services
• Returns and Interstore transfers
• Quality Control
• > 20 mio pieces picking per year
• Over 200 vehicles in Benelux high street distribution
• Over 20 trucks/trailers international transport
• >5,5 mio GOH, >5 mio CTN and >300.000 PAL per year
• Online label and POD printing, track & trace
• Class B3 security on all vehicles
• Realtime communication with all vehicles
• Reports/KPI’s on contractual SLA’s
• Bonded warehousing
• Import and Export statistics
• AEO-certified
• Customs formalities
• eLicense
• Fiscal Representation
• Imports & transit in bonded
warehousing

4. Developments
Enhance consumer experience
Improve ease of delivery
Increase flexibility
Optimize performance
Cross-border, internationalization

5. Online en
offline
promotion
High street
Interstore
Delivery
(block)
times
Returns
Last yard
Same day,
next day,
green day
Replenishment
& consigment
Home
delivery
from store
Omni
Channel
Web
physical
Print on
demand
Web
digital
Pick-up
points

6. Proposition
• Retail and e-tail from one inventory
• Order by 23h – next day delivery (store or shop)
• Choice of delivery day
• Logistics solution not by channel, but in all channels
• Inventory, finances and information: web and store are one
• Bundling of high street logistics: less stops and green
• Availability
• Reliability
• Scalability
• Flexibility

7. Lessons learned
• Close cooperation of retailer and LSP
• Understanding of retailer’s proposition is essential for logistical translation
• Deliver to promise – reliability
• Logistics is integral part of cross/omni channel strategy
• Logistics: showcase and marketing tool

8. E-Commerce: an E-volution !
• Recession and consumer confidence
• Major changes in Retail
• Empty Shopping streets
• Changes in Consumer Behaviour
• Sell Experience
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Multi/Cross channel approach
De New Consumer…
Expects Superior Service…
…at the lowest price!

9. From wholesale to Omni-Channel

10. Diract

11. Special Packaging
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Ordinary shipment becomes a present for the receiver
Gift wrapped – your personal touch
Wrapping paper, special boxes and ribbons
Compliments cards
Return forms and labels
We pack your experience!

12. From traditional wholesale/Retail….
ERP
Wholesale A
ERP
Wholesale B
ERP
Wholesale A
EDI
EDI
ERP
Retailer A
ERP
Wholesale B
ERP
Retailer A
Fashionwheels
WMS

13. …to Omni-Channel
ERP
Wholesale A
Webshop
Retailer A
EDI
Webshop
Retailer B
EDI
ERP
Wholesale B
Webshop
Retailer C
ERP
Retailer A
Webshop
Wholesale B
Shops
Retailer C
Fashionwheels
WMS

14. The last mile
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Order up to 23h and Deliver the next day
Dynamic choice of parcel carrier best suited
Time Deliveries
Collect in shop or (Kiala) collection point
Track & Trace

15. Multiple retailers & wholesalers
on ONE platform
ONE connection with the
Warehouse Management systeem
Sell from each others Stock
Create virtual stock locations
Easy to set-up (EDI)

16. What does the Customer want?
• Showroom: step by step through the whole process
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Present options and partners
Fill-in the Menu Card together
Determine Packaging for Experience
Discuss returns process
Marketing, Photography and Customer Service