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Presentatie WWV14: Innovatieve oplossingen voor omnichannel fulfilment, FashionWheels en CB
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Presentatie WWV14: Innovatieve oplossingen voor omnichannel fulfilment, FashionWheels en CB

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Presentatie van FashionWheels en CB tijdens de Webwinkel Vakdagen 2014 in Jaarbeurs Utrecht, zaal omnichannel

Presentatie van FashionWheels en CB tijdens de Webwinkel Vakdagen 2014 in Jaarbeurs Utrecht, zaal omnichannel


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  • 1. I High Quality I Professional I Fashion Forward I Innovatieve oplossingen voor omnichannel fulfilment Webwinkelvakdagen 22 januari 2014
  • 2. Introduction • • • • • • • • • Founded: Fashionwheels 1996 and CB 1871 1,100 employees More than 1 million delivery stops in high street annually Serving more than 150 webshops More than 6 million e-commerce orders annually Omni-channel proposition in fashion & media Market focus Fashionwheels: fashion & lifestyle products Market focus CB: media, fashion and health care Since January 2014 all fashion activities combined in one company
  • 3. Our Fashion Specialization Warehousing Transport & Distribution Custom Facilities • 80.000 m² warehouse • (Radio Frequence) pick & pack • Replenishment & NOOS Picking • B2B and B2C • Value added services • Returns and Interstore transfers • Quality Control • > 20 mio pieces picking per year • Over 200 vehicles in Benelux high street distribution • Over 20 trucks/trailers international transport • >5,5 mio GOH, >5 mio CTN and >300.000 PAL per year • Online label and POD printing, track & trace • Class B3 security on all vehicles • Realtime communication with all vehicles • Reports/KPI’s on contractual SLA’s • Bonded warehousing • Import and Export statistics • AEO-certified • Customs formalities • eLicense • Fiscal Representation • Imports & transit in bonded warehousing
  • 4. Developments Enhance consumer experience Improve ease of delivery Increase flexibility Optimize performance Cross-border, internationalization
  • 5. Online en offline promotion High street Interstore Delivery (block) times Returns Last yard Same day, next day, green day Replenishment & consigment Home delivery from store Omni Channel Web physical Print on demand Web digital Pick-up points
  • 6. Proposition • Retail and e-tail from one inventory • Order by 23h – next day delivery (store or shop) • Choice of delivery day • Logistics solution not by channel, but in all channels • Inventory, finances and information: web and store are one • Bundling of high street logistics: less stops and green • Availability • Reliability • Scalability • Flexibility
  • 7. Lessons learned • Close cooperation of retailer and LSP • Understanding of retailer’s proposition is essential for logistical translation • Deliver to promise – reliability • Logistics is integral part of cross/omni channel strategy • Logistics: showcase and marketing tool
  • 8. E-Commerce: an E-volution ! • Recession and consumer confidence • Major changes in Retail • Empty Shopping streets • Changes in Consumer Behaviour • Sell Experience • • • • Multi/Cross channel approach De New Consumer… Expects Superior Service… …at the lowest price!
  • 9. From wholesale to Omni-Channel
  • 10. Diract
  • 11. Special Packaging • • • • • Ordinary shipment becomes a present for the receiver Gift wrapped – your personal touch Wrapping paper, special boxes and ribbons Compliments cards Return forms and labels We pack your experience!
  • 12. From traditional wholesale/Retail…. ERP Wholesale A ERP Wholesale B ERP Wholesale A EDI EDI ERP Retailer A ERP Wholesale B ERP Retailer A Fashionwheels WMS
  • 13. …to Omni-Channel ERP Wholesale A Webshop Retailer A EDI Webshop Retailer B EDI ERP Wholesale B Webshop Retailer C ERP Retailer A Webshop Wholesale B Shops Retailer C Fashionwheels WMS
  • 14. The last mile • • • • • Order up to 23h and Deliver the next day Dynamic choice of parcel carrier best suited Time Deliveries Collect in shop or (Kiala) collection point Track & Trace
  • 15. Multiple retailers & wholesalers on ONE platform ONE connection with the Warehouse Management systeem Sell from each others Stock Create virtual stock locations Easy to set-up (EDI)
  • 16. What does the Customer want? • Showroom: step by step through the whole process • • • • • Present options and partners Fill-in the Menu Card together Determine Packaging for Experience Discuss returns process Marketing, Photography and Customer Service

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