Digital Trends in Turkey
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Digital Trends in Turkey
- 1. March 2015 Business Proprietary & Confidential DIGITAL TRENDS IN TURKEY 1March 23, 2015
- 2. We Measure the Digital World Every Website Every App Traffic Trends Desktop & Mobile Referring Traffic Keywords Advertising Analysis Popular Pages Downloads estimation Active Users Engagement per app Retention Analysis App store optimization 200+ Countries
- 3. Crawler (2.5B page/mo) International Panel (The biggest panel in the world ) Direct Measurement (Learning Set) ISP Data (Global Diversity) How We Do It Engagement CategorizationTrafficRanking Technologies Data source integration Big data processing Machine learning algorithms
- 4. Our Company Global Representatives London Moscow Tel Aviv New York Tokyo Dubai Brazil 2009 120 $40M Company Founded Employees Investments
- 5. Turkey Online Feb 2015
- 6. Turkey: Global Internet Giant Business Proprietary & Confidential 6
- 7. Turkey: Global Internet Giant Business Proprietary & Confidential 7 News Trends
- 8. Turkey: Massive Online News Consumers Business Proprietary & Confidential 8 Turkey: 10.68% UK: 9.45% Germany: 8.92% Russia: 9.38% Percentage of Total Internet Traffic to News and Media Sites
- 9. Turkey: Massive News Consumers Business Proprietary & Confidential 9 30% of Top 20 Sites are News and Media – double the rate of other large countries
- 10. Business Proprietary & Confidential 11 E-commerce Trends
- 11. Most Shopping is Local, but… Business Proprietary & Confidential 12
- 12. Big Foreign Companies are Growing Locally 13 Amazon.com USA Traffic Amazon.com Turkey Traffic
- 13. Big Foreign Companies are Growing Locally Business Proprietary & Confidential 14 eBay.com USA Traffic eBay.com Turkey Traffic
- 14. Turkey is a Very Important Market for AliExpress March 23, 2015 Business Proprietary & Confidential 15 Country Traffic Share of Disp Ads Turkey 58.52% Spain 52.65% Brazil 49.62% Russia 17.22% United States 12.87%
- 15. How Important is Local in Turkey? Business Proprietary & Confidential 16
- 16. Local Industry Leader Vs Top Foreign Players (Turkey) March 23, 2015 Business Proprietary & Confidential 17
- 17. Local Industry Leader Vs Top Foreign Players (Greece) March 23, 2015 Business Proprietary & Confidential 18
- 18. Local Industry Leader Vs Top Foreign Players (Italy) March 23, 2015 Business Proprietary & Confidential 19
- 19. March 23, 2015 Business Proprietary & Confidential 20 SEO is Crucial for Turkish e- commerce
- 20. Traffic Source for Shopping Websites Turkey Global Average
- 21. 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% 45.00% 50.00% Turkey UK USA Search Traffic Search Reliance for Shopping
- 22. 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% 45.00% 50.00% Turkey UK USA Chart Title Search Traffic Direct Traffic Search vs. Direct
- 23. March 23, 2015 Business Proprietary & Confidential 25 2014 Winners & Losers
- 24. 2014 Winners March 23, 2015 Business Proprietary & Confidential 26 # Site Category Current Country Rank Change Since 2013 1 fullhdfilmizle.org Movies 69 ↑ 591 2 n11.com Shopping 54 ↑ 394 3 aliexpress.com Shopping 89 ↑ 230 4 cumhuriyet.com.tr News and Media 58 ↑ 228 5 karnaval.com Music and Audio 70 ↑ 196 6 onedio.com News and Media 53 ↑ 106 7 startv.com.tr TV and Video 51 ↑ 50 8 sozcu.com.tr News and Media 21 ↑ 48 9 morhipo.com Clothing 72 ↑ 28 10 linkedin.com Social Network 56 ↑ 21 11 imdb.com Movies 35 ↑ 19 12 osym.gov.tr Education 49 ↑ 17 13 instagram.com Social Network 16 ↑ 16 14 isbank.com.tr Banking 41 ↑ 9 15 wikipedia.org Dictionaries and Encyclopedias 12 ↑ 4 16 yandex.com.tr Search Engine 8 ↑ 3
- 25. Want more? Get free monthly ranking for over 250 categories and 60 different countries http://www.similarweb.com/global
- 26. Thank You! Questions: etai@SimilarWeb.com Business Proprietary & Confidential 29
Editor's Notes
- Arrows are showing fastest growing categories News and Media and Games
- At present moment Turkey is the 10th biggest country in terms of web traffic, responsible for 2.51% of all world traffic
- News and Media and Games are the categories that show the most rapid growth in Turkish web. Since the beginning of the year News and Media increased its relative share in Turkish online world by 0.33% from 10.35% to 10.68% (world average is 9.98%).
- During the same period Games Category increased its share by 0.3% reaching 3.28% of all online market in Turkey (world average 2.75%).
- It looks like Turkish e-commerce experiencing real boom and there is enough room for everyone here. 8 out of top-10 Shopping websites are local players
- the majority of popular pages in amazon are to checkout, view shopping cart and tracking shipments, so people are definitely buying
- Ebay desktop visits Turkey (growth is much more pronounced than in other geographic markets) Foreign brands enjoy stable growth, though local players are dominating the market. Turkey is 16th biggest market for amazon.com, 12th biggest market for eBay, 5th biggest market for Aliexpress
- AliExpress is buying 60% of their traffic in Turkey to become a major player in the market
- Sahibinden is the strongest player in Turkey and dominates the market. Especially compared to other countries
- Look at the purple in the pie chart
- In the same time, in terms of paid search Turkey is still lags behind world average search spend. Worldwide paid search in Shopping Category – 8.53%, while for Turkey its share is 6.65%.
- Brands are stronger in the UK and US, even big Turkish sites rely on SEO traffic
- Calculated from the average monthly ranking on the SimilarWeb website ranking algo