Sri Lanka has a population of 20.6 million people, with 1.7 million internet users and 1.1 million social media users. Mobile penetration is at 87% with over 18 million subscribers. Facebook is the dominant social platform, with Odel having the most Facebook likes of the top brands at over 130,000 likes. The report provides demographic and usage statistics on social media and mobile in Sri Lanka.

1. SOCIAL, DIGITAL
AND MOBILE IN
SRI LANKA
we are social
DECEMBER 2011

2. we are social
FOR MORE INFO ON THIS REPORT, PLEASE
CONTACT SIMON KEMP AT WE ARE SOCIAL:
SIMON.KEMP@WEARESOCIAL.SG
@WEARESOCIALSG
+65 9146 5356
DJESKI
HTTP://WEARESOCIAL.SG
we are social

3. SRI LANKA
20,653,000 15% 85%
TOTAL POPULATION URBAN RURAL
1,776,900 9%
INTERNET USERS INTERNET PENETRATION
1,126,020 5%
USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION
18,013,623 87 %
MOBILE SUBSCRIBERS MOBILE PENETRATION
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011

4. FACEBOOK DEMOGRAPHICS IN SRI LANKA
55-64: 65+:
1% 1%
45-54:
3%
35--44: 13-17:
8% 13%
FEMALE:
33%
MALE:
25-34: 67%
32% 18-24:
41%
we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011

5. TOP FACEBOOK PAGES IN SRI LANKA
# BRAND PAGE LIKES GROWTH
1 ODEL 130,318 4.37%
2 ANYTHING.LK 95,322 0.00%
3 MOBITEL 65,978 3.14%
4 DIALOG AXIATA 64,185 1.77%
5 ETISALAT SRI LANKA 56,537 0.00%
6 BRRR 34,819 3.63%
7 MIHIN LANKA FAN CLUB 33,472 25.77%
8 KIK COLA - LANKAN TO THE LAST DROP 32,154 0.89%
9 PIZZA HUT SRI LANKA 22,701 0.00%
10 VAYU 13,029 0.35%
we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011

6. MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS:
HTTP://WEARESOCIAL.SG
we are social

7. SIMON KEMP LAM CAI YU
MANAGING DIRECTOR ACCOUNT EXECUTIVE
@ESKIMON @HICAIS
SIMON.KEMP@WEARESOCIAL.SG CAIYU.LAM@WEARESOCIAL.SG
HTTP://WEARESOCIAL.SG HTTP://WEARESOCIAL.SG
we are social