Social, Digital & Mobile in Europe

1. we are social EUROPEAN DIGITAL LANDSCAPE 2014 WE ARE SOCIAL’S SNAPSHOT OF KEY DIGITAL DATA & STATISTICS We Are Social wearesocial.sg • @wearesocialsg • 1

2. COUNTRIES DETAILED IN THIS REPORT 17! 12! 28! 32! 11! 37! 20! 10! 18! 40! 27! 04! 13! 30! 21! 14! 09! 22! 38! 36! 03! 29! 02! 35! 39! 34! 16! 25! 31! 33! 07! 05! 26! 23! 19! 01! 06! 15! 08! 24! 01 ALBANIA 02 AUSTRIA 03 BELARUS 04 BELGIUM 05 BOSNIA & HERZEGOVINA 06 BULGARIA 07 CROATIA 08 CYPRUS We Are Social 09 CZECH REPUBLIC 10 DENMARK 11 ESTONIA 12 FINLAND 13 FRANCE 14 GERMANY 15 GREECE 16 HUNGARY 17 ICELAND 18 IRELAND 19 ITALY 20 LATVIA 21 LITHUANIA 22 LUXEMBOURG 23 MACEDONIA 24 MALTA 25 MOLDOVA 26 MONTENEGRO 27 NETHERLANDS 28 NORWAY 29 POLAND 30 PORTUGAL 31 ROMANIA 32 RUSSIA 33 SERBIA 34 SLOVAKIA 35 SLOVENIA 36 SPAIN 37 SWEDEN 38 SWITZERLAND 39 UKRAINE 40 UNITED KINGDOM wearesocial.sg • @wearesocialsg • 2

3. IF YOU’D LIKE HELP TRANSLATING THESE FINDINGS INTO A POWERFUL SOCIAL STRATEGY, CONTACT US: SAYHELLO@WEARESOCIAL.SG @WEARESOCIALSG +65 6423 1051 WEARESOCIAL.SG We Are Social wearesocial.sg • @wearesocialsg • 3

4. FEB 2014 GLOBAL DATA SNAPSHOT 7,095,476,818 52% 48% TOTAL POPULATION URBAN RURAL 2,640,432,161 INTERNET USERS 1,858,450,660 ACTIVE SOCIAL NETWORK USERS 37% INTERNET PENETRATION 26% SOCIAL NETWORKING PENETRATION 6,572,950,124 ACTIVE MOBILE SUBSCRIPTIONS We Are Social 93% MOBILE SUBSCRIPTION PENETRATION • Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, VKontakte, ITU, CIA wearesocial.sg • @wearesocialsg • 4

5. FEB 2014 SHARE OF GLOBAL USERS EUROPE NORTH AMERICA 5% 11% 19% 11% 11% 16% 15% 5% 2% MIDDLE EAST 4% 3% 4% 3% 4% 4% CENTRAL AMERICA 5% 3% SOUTH AMERICA 6% INTERNET USERS 1% 1% 2% 10% 7% 11% 37% 29% 22% 18% 9% 9% 7% 10% 4% 8% 6% 11% 16% 22% SOUTHEAST ASIA SOUTH ASIA 23% AFRICA POPULATION EAST ASIA CENTRAL ASIA 8% SOCIAL MEDIA USERS OCEANIA 1% 1% 1% 1% MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, ITU, CIA wearesocial.sg • @wearesocialsg • 5

6. EUROPEAN REGIONAL OVERVIEW We Are Social wearesocial.sg • @wearesocialsg • 6

7. FEB 2014 EUROPE 738,853,985 73% 27% TOTAL POPULATION URBAN RURAL 539,397,504 68% INTERNET USERS INTERNET PENETRATION 293,155,800 40% ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION 1,025,340,015 139% ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, VKontakte, ITU MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 7

8. FEB 2014 EUROPE’S GLOBAL SHARE SHARE OF GLOBAL POPULATION SHARE OF GLOBAL INTERNET USERS SHARE OF GLOBAL SOCIAL MEDIA USERS SHARE OF GLOBAL MOBILE USERS 10.4% 18.9% 15.8% 17.2% We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, VKontakte, GSMA Intelligence wearesocial.sg • @wearesocialsg • 8

9. FEB 2014 EUROPE: SOCIAL MEDIA USAGE ACTIVE SOCIAL MEDIA USERS IN EUROPE ACCESSING SOCIAL MEDIA ON ANY DEVICE # 293,155,800 We Are Social • Sources: Facebook, VKontakte, Roem.ru ACTIVE SOCIAL MEDIA USERS IN EUROPE ACCESSING SOCIAL MEDIA ON MOBILE DEVICES Q # 193,798,000 wearesocial.sg • @wearesocialsg • 9

10. FEB 2014 EUROPE: SOCIAL PENETRATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON ANY DEVICE AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE MOBILE SOCIAL MEDIA USERS AS A PERCENTAGE OF TOTAL ACTIVE SOCIAL MEDIA USERS Q 40% ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON MOBILE AS A PERCENTAGE OF THE TOTAL POPULATION Q 26% 66% We Are Social • Sources: US Census Bureau, Facebook, Vkontakte, Roem.ru wearesocial.sg • @wearesocialsg • 10

11. FEB 2014 EUROPE: MOBILE USAGE TOTAL NUMBER OF ACTIVE MOBILE USERS (UNIQUE INDIVIDUALS) MOBILE PENETRATION (UNIQUE USERS AS A PERCENTAGE OF TOTAL POPULATION) # 576M TOTAL NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS (CONNECTIONS) AVERAGE NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS PER UNIQUE USER # 78.0% We Are Social • Sources: US Census Bureau, ITU, GSMA Intelligence 1,024M 1.78 wearesocial.sg • @wearesocialsg • 11

12. FEB 2014 EUROPE: MOBILE INDICATORS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE # 353.9M PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 48% 193.8M Tencent, Facebook, extrapolated VKontakte data, ITU We Are Social • Sources: US Census Bureau, ITU, Facebook 26% wearesocial.sg • @wearesocialsg • 12

13. FEB 2014 EUROPE: MOBILE CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 59% We Are Social • Source: GSMA Intelligence 41% 41% wearesocial.sg • @wearesocialsg • 13

14. COUNTRIES IN OUR EUROPEAN SUB-REGIONS WESTERN EUROPE BELGIUM FAROE ISLANDS FRANCE IRELAND LUXEMBOURG NETHERLANDS UNITED KINGDOM CENTRAL EUROPE AUSTRIA CROATIA CZECH REPUBLIC GERMANY HUNGARY LIECHTENSTEIN POLAND SLOVAKIA SLOVENIA SWITZERLAND NORTHERN EUROPE DENMARK FINLAND ICELAND NORWAY SWEDEN SOUTHERN EUROPE ANDORRA GIBRALTAR ITALY MALTA MONACO PORTUGAL SAN MARINO SPAIN EASTERN EUROPE BELARUS RUSSIA UKRAINE BALTIC STATES ESTONIA LATVIA LITHUANIA We Are Social • Classiﬁcation is for convenience only. Not all countries are included in the in-depth analysis. SOUTH-EASTERN EUROPE ALBANIA BOSNIA & HERZEGOVINA BULGARIA CYPRUS GREECE KOSOVO MACEDONIA MOLDOVA MONTENEGRO ROMANIA SERBIA wearesocial.sg • @wearesocialsg • 14

15. WESTERN EUROPE We Are Social wearesocial.sg • @wearesocialsg • 15

16. FEB 2014 WESTERN EUROPE 161,937,043 83% 17% TOTAL POPULATION URBAN RURAL 137,694,632 INTERNET USERS 80,894,000 ACTIVE FACEBOOK USERS 192,540,314 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 85% INTERNET PENETRATION 50% FACEBOOK PENETRATION 119% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 16

17. FEB 2014 MOBILE INDICATORS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 96.78M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 60% We Are Social • Sources: US Census Bureau, ITU, Facebook 63.43M 39% wearesocial.sg • @wearesocialsg • 17

18. FEB 2014 MOBILE CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 38% We Are Social • Source: GSMA Intelligence 62% 55% wearesocial.sg • @wearesocialsg • 18

19. CENTRAL EUROPE We Are Social wearesocial.sg • @wearesocialsg • 19

20. FEB 2014 CENTRAL EUROPE 167,844,786 69% 31% TOTAL POPULATION URBAN RURAL 130,119,800 INTERNET USERS 60,412,000 ACTIVE FACEBOOK USERS 220,493,431 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 78% INTERNET PENETRATION 36% FACEBOOK PENETRATION 131% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 20

23. SOUTHERN EUROPE We Are Social wearesocial.sg • @wearesocialsg • 23

24. FEB 2014 SOUTHERN EUROPE 120,240,738 71% 29% TOTAL POPULATION URBAN RURAL 76,724,809 INTERNET USERS 51,129,800 ACTIVE FACEBOOK USERS 165,986,450 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 64% INTERNET PENETRATION 43% FACEBOOK PENETRATION 138% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 24

27. NORTHERN EUROPE We Are Social wearesocial.sg • @wearesocialsg • 27

28. FEB 2014 NORTHERN EUROPE 24,979,971 84% 16% TOTAL POPULATION URBAN RURAL 23,274,801 INTERNET USERS 14,020,000 ACTIVE FACEBOOK USERS 33,641,201 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 93% INTERNET PENETRATION 56% FACEBOOK PENETRATION 135% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 28

31. EASTERN EUROPE We Are Social wearesocial.sg • @wearesocialsg • 31

32. FEB 2014 EASTERN EUROPE 196,699,575 72% 28% TOTAL POPULATION URBAN RURAL 95,565,236 INTERNET USERS 49% INTERNET PENETRATION 61,000,000 31% ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION 331,920,471 169% ACTIVE MOBILE SUBSCRIPTIONS MOBILE SUBSCRIPTION PENETRATION We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, VKontakte, ITU wearesocial.sg • @wearesocialsg • 32

33. FEB 2014 MOBILE INDICATORS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE # 80.98M PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 41% 20.62M Facebook We Are Social • Sources: US Census Bureau, ITU, Facebook, extrapolated VKontake data 10% wearesocial.sg • @wearesocialsg • 33

35. BALTIC STATES We Are Social wearesocial.sg • @wearesocialsg • 35

36. FEB 2014 BALTIC STATES 6,960,676 68% 32% TOTAL POPULATION URBAN RURAL 5,026,306 INTERNET USERS 2,280,000 ACTIVE FACEBOOK USERS 9,380,547 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 72% INTERNET PENETRATION 33% FACEBOOK PENETRATION 135% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 36

39. SOUTH-EASTERN EUROPE We Are Social wearesocial.sg • @wearesocialsg • 39

40. FEB 2014 SOUTH-EASTERN EUROPE 61,191,196 59% 41% TOTAL POPULATION URBAN RURAL 32,480,986 INTERNET USERS 23,420,000 ACTIVE FACEBOOK USERS 71,377,601 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 53% INTERNET PENETRATION 38% FACEBOOK PENETRATION 117% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 40

43. REGIONAL ANALYSIS We Are Social wearesocial.sg • @wearesocialsg • 43

44. FEB 2014 INTERNET PENETRATION IN EUROPE 95%! ICELAND SWEDEN 94%! NORWAY 91%! FINLAND 95%! 53%! RUSSIA 80%! ESTONIA UNITED KINGDOM IRELAND NETHERLANDS BELGIUM FRANCE 93%! 82%! 83%! 84%! 75%! 84%! 81%! AUSTRIA 72%! ITALY SPAIN 58%! 34%! UKRAINE CZECH REP. HUNGARY 72%! 48%! SERBIA PORTUGAL 64%! 47%! BELARUS 65%! POLAND GERMANY SWITZERLAND 74%! LATVIA 68%! 93%! 87%! 78%! LITHUANIA DENMARK 50%! ROMANIA 55%! ALBANIA 56%! GREECE We Are Social • Sources: US Census Bureau, InternetWorldStats EUROPE AVERAGE 68%! 56%! BULGARIA CYPRUS 60%! wearesocial.sg • @wearesocialsg • 44

45. 93%! 93%! 91%! 91%! DENMARK NETHERLANDS LUXEMBOURG FINLAND 81%! 80%! 80%! 78%! AUSTRIA SLOVAKIA ESTONIA IRELAND We Are Social • Sources: US Census Bureau, InternetWorldStats 63%! MACEDONIA 56%! 56%! 55%! 53%! GREECE BULGARIA ALBANIA RUSSIA UKRAINE 44%! 47%! BELARUS MOLDOVA 48%! SERBIA 50%! 57%! MONTENEGRO ROMANIA 58%! ITALY 60%! 63%! CROATIA CYPRUS 64%! 68%! EUROPEAN AVERAGE PORTUGAL 68%! LITHUANIA 65%! 70%! MALTA POLAND 70%! SLOVENIA 65%! 72%! SPAIN BOSNIA & HERZEGOVINA 72%! HUNGARY 74%! 82%! BELGIUM LATVIA 83%! FRANCE 75%! 84%! GERMANY CZECH REPUBLIC 84%! SWITZERLAND 87%! 94%! SWEDEN UNITED KINGDOM 95%! NORWAY 34%! 95%! ICELAND FEB 2014 INTERNET PENETRATION IN EUROPE GLOBAL AVERAGE: 34% wearesocial.sg • @wearesocialsg • 45

46. FEB 2014 INTERNET USERS IN EUROPE 301K! ICELAND SWEDEN 8.6M! NORWAY 4.8M! FINLAND 4.5M! 76M! RUSSIA 1.0M! ESTONIA UNITED KINGDOM IRELAND NETHERLANDS BELGIUM FRANCE 16M! GERMANY 68M! 8.6M! 54M! 7.6M! 6.8M! 6.7M! SWITZERLAND AUSTRIA 4.5M! BELARUS 25M! POLAND 34M! ITALY SPAIN 36M! 15M! UKRAINE CZECH REP. HUNGARY 7.2M! 3.5M! SERBIA PORTUGAL 6.9M! 1.6M! LATVIA 2.4M! 5.2M! 55M! 3.7M! LITHUANIA DENMARK 11M! ROMANIA 1.6M! ALBANIA 6.0M! GREECE We Are Social • Sources: US Census Bureau, InternetWorldStats EUROPE TOTAL 501M! 3.9M! BULGARIA CYPRUS 694K! wearesocial.sg • @wearesocialsg • 46

47. FEB 2014 TIME SPENT ON THE INTERNET AVERAGE NUMBER OF HOURS PER DAY SPENT BY INTERNET USERS ON THE INTERNET ACCESS THROUGH MOBILE DEVICE 1.9! IRELAND 1.4! NETHERLANDS SPAIN GERMANY 1.6! 1.8! 1.6! UK 1.4! FRANCE 1.4! We Are Social • Source: GlobalWebIndex SWEDEN ITALY RUSSIA POLAND 1.4! 1.8! 2.2! 3.7! 3.7! 3.7! 4.0! 4.1! 4.1! 4.2! 4.7! 4.8! 4.8! ACCESS THROUGH LAPTOP / DESKTOP wearesocial.sg • @wearesocialsg • 47

48. FEB 2014 EUROPE: SOCIAL MEDIA PENETRATION 70%! ICELAND SWEDEN 57%! NORWAY 46%! FINLAND 64%! 33%! RUSSIA 43%! ESTONIA UNITED KINGDOM IRELAND NETHERLANDS BELGIUM FRANCE 52%! 52%! 42%! 35%! 41%! 43%! 39%! AUSTRIA 41%! ITALY 42%! SPAIN 27%! UKRAINE CZECH REP. HUNGARY 48%! 52%! SERBIA PORTUGAL 48%! 23%! BELARUS 31%! POLAND GERMANY SWITZERLAND 23%! LATVIA 35%! 58%! 57%! 50%! LITHUANIA DENMARK 32%! ROMANIA 45%! ALBANIA 41%! GREECE We Are Social • Sources: US Census Bureau, Facebook, VKontakte EUROPE AVERAGE 40%! 43%! BULGARIA CYPRUS 48%! wearesocial.sg • @wearesocialsg • 48

49. 10%! 50%! 49%! 48%! 48%! 48%! IRELAND MONTENEGRO CYPRUS HUNGARY PORTUGAL We Are Social • Sources: US Census Bureau, Facebook, VKontakte 42%! 41%! 41%! 41%! 40%! 40%! 40%! 40%! 40%! 39%! ITALY SPAIN CZECH REPUBLIC GREECE CROATIA SLOVENIA SLOVAKIA EUROPEAN AVERAGE BOSNIA & HERZEGOVINA AUSTRIA 32%! 31%! ROMANIA POLAND 23%! BELARUS MOLDOVA 23%! LATVIA UKRAINE 33%! RUSSIA 35%! 42%! FRANCE GERMANY 43%! SWITZERLAND 35%! 43%! ESTONIA LITHUANIA 43%! BULGARIA 45%! 50%! LUXEMBOURG ALBANIA 51%! MACEDONIA 46%! 52%! BELGIUM FINLAND 52%! 57%! UNITED KINGDOM NETHERLANDS 57%! SWEDEN SERBIA 58%! DENMARK 27%! 52%! 58%! MALTA NORWAY ICELAND 64%! 70%! FEB 2014 EUROPE: SOCIAL MEDIA PENETRATION GLOBAL AVERAGE: 26% wearesocial.sg • @wearesocialsg • 49

50. FEB 2014 SOCIAL MEDIA USERS IN EUROPE 220K! ICELAND SWEDEN 5.2M! NORWAY 2.4M! FINLAND 3.0M! 47M! RUSSIA 540K! ESTONIA UNITED KINGDOM IRELAND NETHERLANDS BELGIUM FRANCE 8.8M! GERMANY 28M! 5.4M! 28M! 4.2M! 3.4M! 3.2M! SWITZERLAND AUSTRIA 2.2M! BELARUS 12M! POLAND 20M! ITALY 26M! SPAIN 12M! UKRAINE CZECH REP. HUNGARY 4.8M! 3.8M! SERBIA PORTUGAL 5.2M! 500K! LATVIA 1.2M! 3.2M! 36M! 2.4M! LITHUANIA DENMARK 7.0M! ROMANIA 1.4M! ALBANIA 4.4M! GREECE We Are Social • Sources: US Census Bureau, Facebook, VKontakte EUROPE TOTAL 293M! 3.0M! BULGARIA CYPRUS 560K! wearesocial.sg • @wearesocialsg • 50

51. TIME SPENT ON SOCIAL MEDIA AVERAGE NUMBER OF HOURS PER DAY SPENT BY SOCIAL MEDIA USERS ON ALL SOCIAL CHANNELS 1.3! 1.3! GERMANY SPAIN NETHERLANDS 1.6! UK 1.4! 1.6! POLAND We Are Social • Source: GlobalWebIndex SWEDEN 1.7! IRELAND RUSSIA ITALY 1.5! 1.7! FRANCE 1.9! 2.0! FEB 2014 wearesocial.sg • @wearesocialsg • 51

52. FEB 2014 MOBILE SUBSCRIPTION PENETRATION 110%! ICELAND SWEDEN 128%! NORWAY 177%! FINLAND 121%! 184%! RUSSIA 164%! ESTONIA UNITED KINGDOM IRELAND NETHERLANDS BELGIUM FRANCE 117%! 123%! 109%! GERMANY 133%! 165%! AUSTRIA 114%! 118%! SPAIN ITALY 158%! 133%! UKRAINE CZECH REP. HUNGARY 117%! 126%! SERBIA PORTUGAL 111%! BELARUS 132%! POLAND 128%! 131%! SWITZERLAND 106%! LATVIA 142%! 119%! 130%! 103%! LITHUANIA DENMARK 104%! ROMANIA EUROPE AVERAGE 139%! 154%! BULGARIA 116%! ALBANIA 124%! GREECE We Are Social • Sources: US Census Bureau, ITU. Data represent active mobile subscriptions. CYPRUS 96%! wearesocial.sg • @wearesocialsg • 52

53. We Are Social • Sources: US Census Bureau, ITU. Data represent active mobile subscriptions. 132%! 131%! 131%! 130%! 128%! 128%! 126%! 124%! 123%! 121%! 119%! 118%! 117%! 117%! 116%! 114%! 113%! 113%! 111%! 111%! 111%! 110%! 109%! 107%! 106%! 104%! 103%! POLAND MALTA SWITZERLAND UNITED KINGDOM SWEDEN CZECH REPUBLIC SERBIA GREECE BELGIUM NORWAY DENMARK SPAIN NETHERLANDS HUNGARY ALBANIA PORTUGAL MOLDOVA SLOVENIA CROATIA SLOVAKIA BELARUS ICELAND FRANCE MACEDONIA LATVIA ROMANIA IRELAND BOSNIA & HERZEGOVINA 86%! 96%! 133%! GERMANY 139%! 133%! CYPRUS 148%! 154%! 142%! UKRAINE EUROPEAN AVERAGE LITHUANIA LUXEMBOURG BULGARIA 158%! 164%! ESTONIA 172%! 165%! ITALY 184%! 177%! AUSTRIA MONTENEGRO FINLAND RUSSIA FEB 2014 MOBILE SUBSCRIPTION PENETRATION GLOBAL AVERAGE: 93% wearesocial.sg • @wearesocialsg • 53

54. FEB 2014 MOBILE SUBSCRIPTIONS IN EUROPE 346K! ICELAND SWEDEN 12M! NORWAY 9.3M! FINLAND 5.7M! 262M! RUSSIA 2.1M! ESTONIA UNITED KINGDOM IRELAND NETHERLANDS BELGIUM FRANCE 72M! 20M! 13M! 108M! 13M! 10M! 14M! AUSTRIA 56M! SPAIN ITALY 97M! 59M! UKRAINE CZECH REP. HUNGARY 12M! 9.1M! SERBIA PORTUGAL 12M! 11M! BELARUS 51M! POLAND GERMANY SWITZERLAND 2.3M! LATVIA 5.0M! 6.6M! 82M! 4.9M! LITHUANIA DENMARK 23M! ROMANIA EUROPE TOTAL 1.03B! 11M! BULGARIA 3.5M! ALBANIA 13M! GREECE We Are Social • Sources: US Census Bureau, ITU. Data represent active mobile subscriptions. CYPRUS 1.1M! wearesocial.sg • @wearesocialsg • 54

55. FEB 2014 MOBILE BROADBAND PENETRATION 71%! ICELAND SWEDEN 101%! NORWAY 106%! FINLAND 84%! 53%! RUSSIA 73%! ESTONIA UNITED KINGDOM IRELAND NETHERLANDS BELGIUM FRANCE 61%! 34%! 52%! 41%! 44%! 41%! 56%! AUSTRIA 53%! SPAIN ITALY 52%! 6%! UKRAINE CZECH REP. HUNGARY 23%! 40%! SERBIA PORTUGAL 32%! 33%! BELARUS 49%! POLAND GERMANY SWITZERLAND 52%! LATVIA 9%! 87%! 72%! 64%! LITHUANIA DENMARK 24%! ROMANIA EUROPE AVERAGE 48%! 41%! BULGARIA 18%! ALBANIA 44%! GREECE We Are Social • Sources: US Census Bureau, ITU. Figures are based on number of active subscriptions. CYPRUS 33%! wearesocial.sg • @wearesocialsg • 55

56. 11%! 71%! ICELAND 52%! 52%! ITALY LATVIA 41%! 40%! BULGARIA SERBIA We Are Social • Sources: US Census Bureau, ITU. Figures are based on number of active subscriptions. 33%! 33%! 32%! CYPRUS BELARUS PORTUGAL 22%! MACEDONIA 9%! 6%! 5%! BOSNIA & HERZEGOVINA LITHUANIA UKRAINE MOLDOVA 18%! 23%! HUNGARY ALBANIA 24%! ROMANIA 27%! 34%! BELGIUM MONTENEGRO 35%! SLOVAKIA 37%! 41%! SWITZERLAND SLOVENIA 41%! 44%! CZECH REPUBLIC GERMANY 44%! GREECE 48%! 52%! FRANCE EUROPEAN AVERAGE 52%! CROATIA 49%! 53%! SPAIN POLAND 53%! 56%! AUSTRIA RUSSIA 57%! MALTA NETHERLANDS 61%! 72%! UNITED KINGDOM IRELAND 72%! LUXEMBOURG 64%! 73%! ESTONIA NORWAY DENMARK SWEDEN FINLAND 84%! 87%! 101%! 106%! FEB 2014 MOBILE BROADBAND PENETRATION GLOBAL AVERAGE: 21% wearesocial.sg • @wearesocialsg • 56

57. FEB 2014 MOBILE BROADBAND SUBSCRIPTIONS 225K! ICELAND SWEDEN 9.2M! NORWAY 5.6M! FINLAND 4.0M! 75M! RUSSIA 925K! ESTONIA UNITED KINGDOM IRELAND NETHERLANDS BELGIUM FRANCE 10M! GERMANY 33M! 3.5M! 34M! 4.5M! 3.3M! 4.6M! SWITZERLAND AUSTRIA 3.2M! BELARUS 19M! POLAND 25M! SPAIN ITALY 32M! 2.5M! UKRAINE CZECH REP. HUNGARY 2.3M! 2.9M! SERBIA PORTUGAL 3.5M! 1.1M! LATVIA 301K! 4.9M! 45M! 3.0M! LITHUANIA DENMARK 5.2M! ROMANIA EUROPE TOTAL 354M! 2.8M! BULGARIA 553K! ALBANIA 4.8M! GREECE We Are Social • Sources: International Telecoms Union. Figures represent active subscriptions. CYPRUS 384K! wearesocial.sg • @wearesocialsg • 57

58. FEB 2014 MOBILE SOCIAL PENETRATION (MAU) 53%! ICELAND SWEDEN 48%! NORWAY 35%! FINLAND 55%! 11%! RUSSIA 27%! ESTONIA UNITED KINGDOM IRELAND NETHERLANDS BELGIUM FRANCE 44%! 36%! 30%! 27%! 24%! 35%! 32%! AUSTRIA 33%! SPAIN ITALY 32%! 9%! UKRAINE CZECH REP. HUNGARY 30%! 33%! SERBIA PORTUGAL 30%! 8%! BELARUS 19%! POLAND GERMANY SWITZERLAND 14%! LATVIA 20%! 47%! 47%! 42%! LITHUANIA DENMARK 21%! ROMANIA EUROPE AVERAGE 26%! 24%! BULGARIA 33%! ALBANIA 26%! GREECE We Are Social • Sources: US Census Bureau, Facebook, VKontakte, Roem.ru; active monthly user ﬁgures. CYPRUS 48%! wearesocial.sg • @wearesocialsg • 58

59. 47%! DENMARK We Are Social • Sources: US Census Bureau, Facebook, VKontakte, Roem.ru; active monthly user ﬁgures. 25%! 24%! 24%! 23%! SLOVAKIA BULGARIA CZECH REPUBLIC BOSNIA & HERZEGOVINA MOLDOVA BELARUS UKRAINE RUSSIA LATVIA POLAND 5%! 8%! 9%! 11%! 19%! 20%! 26%! GREECE LITHUANIA 26%! SLOVENIA 21%! 26%! EUROPEAN AVERAGE ROMANIA 27%! ESTONIA 29%! CROATIA 27%! 30%! PORTUGAL GERMANY 30%! 32%! MACEDONIA HUNGARY 32%! AUSTRIA 30%! 32%! ITALY FRANCE 33%! SPAIN 31%! 33%! ALBANIA MONTENEGRO 33%! 35%! FINLAND SERBIA 35%! 36%! SWITZERLAND BELGIUM 39%! 42%! IRELAND LUXEMBOURG 42%! MALTA 44%! 47%! UNITED KINGDOM NETHERLANDS 48%! CYPRUS 14%! 48%! SWEDEN ICELAND NORWAY 53%! 55%! FEB 2014 MOBILE SOCIAL PENETRATION (MAU) wearesocial.sg • @wearesocialsg • 59

60. FEB 2014 ACTIVE MOBILE SOCIAL USERS (MAU) 166K! ICELAND SWEDEN 4.4M! NORWAY 1.8M! FINLAND 2.6M! 16M! RUSSIA 340K! ESTONIA UNITED KINGDOM IRELAND NETHERLANDS BELGIUM FRANCE 7.4M! GERMANY 22M! 3.8M! 20M! 2.6M! AUSTRIA 15M! SPAIN ITALY 20M! 4.1M! UKRAINE CZECH REP. HUNGARY 3.0M! 2.4M! SERBIA PORTUGAL 3.2M! 744K! BELARUS 7.2M! POLAND 2.4M! 2.8M! SWITZERLAND 300K! LATVIA 720K! 2.6M! 30M! 2.0M! LITHUANIA DENMARK 4.6M! ROMANIA 980K! ALBANIA 2.8M! GREECE We Are Social • Sources: Facebook, VKontakte, Roem.ru EUROPE TOTAL 194M! 1.7M! BULGARIA CYPRUS 560K! wearesocial.sg • @wearesocialsg • 60

61. INDIVIDUAL COUNTRY DATA We Are Social wearesocial.sg • @wearesocialsg • 61

62. ALBANIA We Are Social wearesocial.sg • @wearesocialsg • 62

63. FEB 2014 ALBANIA: SNAPSHOT 3,011,405 52% 48% TOTAL POPULATION URBAN RURAL 1,641,241 INTERNET USERS 1,360,000 ACTIVE FACEBOOK USERS 3,500,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 55% INTERNET PENETRATION 45% FACEBOOK PENETRATION 116% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 63

64. FEB 2014 ALBANIA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 553K ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 18% We Are Social • Sources: US Census Bureau, ITU, Facebook 980K 33% wearesocial.sg • @wearesocialsg • 64

65. FEB 2014 ALBANIA: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 90% We Are Social • Source: GSMA Intelligence 10% 9% wearesocial.sg • @wearesocialsg • 65

66. AUSTRIA We Are Social wearesocial.sg • @wearesocialsg • 66

67. FEB 2014 AUSTRIA 8,221,646 68% 32% TOTAL POPULATION URBAN RURAL 6,657,992 INTERNET USERS 3,200,000 ACTIVE FACEBOOK USERS 13,590,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 81% INTERNET PENETRATION 39% FACEBOOK PENETRATION 165% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 67

68. FEB 2014 AUSTRIA: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 48% 90% 80% 30% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 68

69. FEB 2014 AUSTRIA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 4.6M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 56% We Are Social • Sources: US Census Bureau, ITU, Facebook 2.6M 32% wearesocial.sg • @wearesocialsg • 69

70. FEB 2014 AUSTRIA: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 27% We Are Social • Source: GSMA Intelligence 73% 64% wearesocial.sg • @wearesocialsg • 70

71. BELARUS We Are Social wearesocial.sg • @wearesocialsg • 71

72. FEB 2014 BELARUS 9,625,888 75% 25% TOTAL POPULATION URBAN RURAL 4,523,412 INTERNET USERS 2,200,000 ACTIVE VKONTAKTE USERS 47% INTERNET PENETRATION 23% VKONTAKTE PENETRATION 10,676,471 ACTIVE MOBILE SUBSCRIPTIONS 111% MOBILE SUBSCRIPTION PENETRATION We Are Social • Sources: US Census Bureau, InternetWorldStats, extrapolated VKontakte data, ITU wearesocial.sg • @wearesocialsg • 72

73. FEB 2014 BELARUS: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 3.2M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 33% Facebook We Are Social • Sources: US Census Bureau, ITU, extrapolated VKontake data 744K 8% wearesocial.sg • @wearesocialsg • 73

74. FEB 2014 BELARUS: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 53% We Are Social • Source: GSMA Intelligence 47% 23% wearesocial.sg • @wearesocialsg • 74

75. BELGIUM We Are Social wearesocial.sg • @wearesocialsg • 75

76. FEB 2014 BELGIUM 10,444,268 97% TOTAL POPULATION URBAN RURAL (3%) 8,559,449 INTERNET USERS 5,400,000 ACTIVE FACEBOOK USERS 12,880,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 82% INTERNET PENETRATION 52% FACEBOOK PENETRATION 123% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 76

77. FEB 2014 BELGIUM: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 34% 84% 66% 16% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 77

78. FEB 2014 BELGIUM: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 3.5M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 34% We Are Social • Sources: US Census Bureau, ITU, Facebook 3.8M 36% wearesocial.sg • @wearesocialsg • 78

79. FEB 2014 BELGIUM: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 49% We Are Social • Source: GSMA Intelligence 51% 33% wearesocial.sg • @wearesocialsg • 79

80. BOSNIA & HERZEGOVINA We Are Social wearesocial.sg • @wearesocialsg • 80

81. FEB 2014 BOSNIA & HERZEGOVINA (B&H) 3,875,723 49% 51% TOTAL POPULATION URBAN RURAL 2,535,356 INTERNET USERS 1,540,000 ACTIVE FACEBOOK USERS 3,352,331 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 65% INTERNET PENETRATION 40% FACEBOOK PENETRATION 86% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 81

82. FEB 2014 B&H: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 422K ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 11% We Are Social • Sources: US Census Bureau, ITU, Facebook 880K 23% wearesocial.sg • @wearesocialsg • 82

83. FEB 2014 B&H: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 84% We Are Social • Source: GSMA Intelligence 16% 19% wearesocial.sg • @wearesocialsg • 83

84. BULGARIA We Are Social wearesocial.sg • @wearesocialsg • 84

85. FEB 2014 BULGARIA 6,981,642 72% 28% TOTAL POPULATION URBAN RURAL 3,881,287 INTERNET USERS 3,000,000 ACTIVE FACEBOOK USERS 10,780,732 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 56% INTERNET PENETRATION 43% FACEBOOK PENETRATION 154% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 85

86. FEB 2014 BULGARIA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 2.8M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 41% We Are Social • Sources: US Census Bureau, ITU, Facebook 1.7M 24% wearesocial.sg • @wearesocialsg • 86

87. FEB 2014 BULGARIA: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 38% We Are Social • Source: GSMA Intelligence 62% 33% wearesocial.sg • @wearesocialsg • 87

88. CROATIA We Are Social wearesocial.sg • @wearesocialsg • 88

89. FEB 2014 CROATIA 4,475,611 58% 42% TOTAL POPULATION URBAN RURAL 2,822,427 INTERNET USERS 1,800,000 ACTIVE FACEBOOK USERS 4,971,351 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 63% INTERNET PENETRATION 40% FACEBOOK PENETRATION 111% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 89

90. FEB 2014 CROATIA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 2.3M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 52% We Are Social • Sources: US Census Bureau, ITU, Facebook 1.3M 29% wearesocial.sg • @wearesocialsg • 90

91. FEB 2014 CROATIA: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 59% We Are Social • Source: GSMA Intelligence 41% 33% wearesocial.sg • @wearesocialsg • 91

92. CYPRUS We Are Social wearesocial.sg • @wearesocialsg • 92

93. FEB 2014 CYPRUS 1,155,403 70% 30% TOTAL POPULATION URBAN RURAL 694,223 INTERNET USERS 560,000 ACTIVE FACEBOOK USERS 1,110,935 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 60% INTERNET PENETRATION 48% FACEBOOK PENETRATION 96% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 93

94. FEB 2014 BELARUS: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 384K ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 33% We Are Social • Sources: US Census Bureau, ITU, Facebook 560K 48% wearesocial.sg • @wearesocialsg • 94

95. FEB 2014 CYPRUS: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 59% We Are Social • Source: GSMA Intelligence 41% 52% wearesocial.sg • @wearesocialsg • 95

96. CZECH REPUBLIC We Are Social wearesocial.sg • @wearesocialsg • 96

97. FEB 2014 CZECH REPUBLIC 10,162,921 74% 26% TOTAL POPULATION URBAN RURAL 7,632,975 INTERNET USERS 4,200,000 ACTIVE FACEBOOK USERS 12,973,080 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 75% INTERNET PENETRATION 41% FACEBOOK PENETRATION 128% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 97

98. FEB 2014 CZECH REP.: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 42% 91% 77% 30% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 98

99. FEB 2014 CZECH REP.: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 4.5M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 44% We Are Social • Sources: US Census Bureau, ITU, Facebook 2.4M 24% wearesocial.sg • @wearesocialsg • 99

100. FEB 2014 CZECH REP.: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 42% We Are Social • Source: GSMA Intelligence 58% 28% wearesocial.sg • @wearesocialsg • 100

101. DENMARK We Are Social wearesocial.sg • @wearesocialsg • 101

102. DENMARK 5,556,452 87% 13%! FEB 2014 TOTAL POPULATION URBAN RURAL 5,155,411 INTERNET USERS 3,200,000 ACTIVE FACEBOOK USERS 6,600,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 93% INTERNET PENETRATION 58% FACEBOOK PENETRATION 119% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 102

103. FEB 2014 DENMARK: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 59% 86% 76% 31% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 103

104. FEB 2014 DENMARK: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 4.9M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 87% We Are Social • Sources: US Census Bureau, ITU, Facebook 2.6M 47% wearesocial.sg • @wearesocialsg • 104

105. FEB 2014 DENMARK: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 14% We Are Social • Source: GSMA Intelligence 86% 61% wearesocial.sg • @wearesocialsg • 105

106. ESTONIA We Are Social wearesocial.sg • @wearesocialsg • 106

107. FEB 2014 ESTONIA 1,266,375 70% 30% TOTAL POPULATION URBAN RURAL 1,007,020 INTERNET USERS 540,000 ACTIVE FACEBOOK USERS 2,070,547 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 80% INTERNET PENETRATION 43% FACEBOOK PENETRATION 164% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 107

108. FEB 2014 ESTONIA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 925K ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 73% We Are Social • Sources: US Census Bureau, ITU, Facebook 340K 27% wearesocial.sg • @wearesocialsg • 108

109. FEB 2014 ESTONIA: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 37% We Are Social • Source: GSMA Intelligence 63% 41% wearesocial.sg • @wearesocialsg • 109

110. FINLAND We Are Social wearesocial.sg • @wearesocialsg • 110

111. FEB 2014 FINLAND 5,266,114 85% 15% TOTAL POPULATION URBAN RURAL 4,789,266 INTERNET USERS 2,400,000 ACTIVE FACEBOOK USERS 9,320,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 91% INTERNET PENETRATION 46% FACEBOOK PENETRATION 177% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 111

112. FEB 2014 FINLAND: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 45% 92% 81% 26% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 112

113. FEB 2014 FINLAND: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 5.6M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 106% We Are Social • Sources: US Census Bureau, ITU, Facebook 1.8M 35% wearesocial.sg • @wearesocialsg • 113

114. FEB 2014 FINLAND: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 10% We Are Social • Source: GSMA Intelligence 90% 61% wearesocial.sg • @wearesocialsg • 114

115. FRANCE We Are Social wearesocial.sg • @wearesocialsg • 115

116. FEB 2014 FRANCE: DATA SNAPSHOT 65,951,611 85% 15% TOTAL POPULATION URBAN RURAL 54,473,474 INTERNET USERS 28,000,000 ACTIVE FACEBOOK USERS 83% INTERNET PENETRATION 42% FACEBOOK PENETRATION 72,180,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 109% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 116

117. FEB 2014 FRANCE: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 08M 51% 1H 21M We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 117

118. FEB 2014 FRANCE: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 69% 1H 41M 44% 12% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 118

119. FEB 2014 FRANCE: SOCIAL MEDIA USE 84% ANY SOCIAL NETWORK 49% 75% FACEBOOK GOOGLE+ TWITTER COPAINS D'AVANT VIADEO 40% 37% 11% 26% 9% 22% 2% 14% 3% We Are Social • Source: GlobalWebIndex. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 119

120. FEB 2014 FRANCE: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 42% 88% 74% 26% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 120

121. FEB 2014 FRANCE: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 34.2M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 52% We Are Social • Sources: US Census Bureau, ITU, Facebook 20.0M 30% wearesocial.sg • @wearesocialsg • 121

122. FEB 2014 FRANCE: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 26% We Are Social • Source: GSMA Intelligence 74% 52% wearesocial.sg • @wearesocialsg • 122

123. GERMANY We Are Social wearesocial.sg • @wearesocialsg • 123

124. FEB 2014 GERMANY: DATA SNAPSHOT 81,147,265 74% 26% TOTAL POPULATION URBAN RURAL 68,296,919 INTERNET USERS 28,000,000 ACTIVE FACEBOOK USERS 84% INTERNET PENETRATION 35% FACEBOOK PENETRATION 107,700,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 133% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 124

125. FEB 2014 GERMANY: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 3H 44M 60% 1H 33M We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 125

126. FEB 2014 GERMANY: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 64% 1H 17M 49% 13% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 126

127. FEB 2014 GERMANY: SOCIAL MEDIA USE 76% ANY SOCIAL NETWORK 43% 67% FACEBOOK GOOGLE+ TWITTER MYSPACE STUDIVZ 38% 35% 7% 21% 6% 9% 1% 8% 1% We Are Social • Source: GlobalWebIndex. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 127

128. FEB 2014 GERMANY: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 40% 88% 76% 32% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 128

129. FEB 2014 GERMANY: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 33.3M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 41% We Are Social • Sources: US Census Bureau, ITU, Facebook 22.0M 27% wearesocial.sg • @wearesocialsg • 129

130. FEB 2014 GERMANY: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 53% We Are Social • Source: GSMA Intelligence 47% 46% wearesocial.sg • @wearesocialsg • 130

131. GREECE We Are Social wearesocial.sg • @wearesocialsg • 131

132. FEB 2014 GREECE 10,772,967 61% 39% TOTAL POPULATION URBAN RURAL 6,029,983 INTERNET USERS 4,400,000 ACTIVE FACEBOOK USERS 13,354,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 56% INTERNET PENETRATION 41% FACEBOOK PENETRATION 124% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 132

133. FEB 2014 GREECE: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 33% 94% 85% 32% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 133

134. FEB 2014 GREECE: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 4.8M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 44% We Are Social • Sources: US Census Bureau, ITU, Facebook 2.8M 26% wearesocial.sg • @wearesocialsg • 134

135. FEB 2014 GREECE: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 69% We Are Social • Source: GSMA Intelligence 31% 45% wearesocial.sg • @wearesocialsg • 135

136. HUNGARY We Are Social wearesocial.sg • @wearesocialsg • 136

137. FEB 2014 HUNGARY 9,939,470 68% 32% TOTAL POPULATION URBAN RURAL 7,170,086 INTERNET USERS 4,800,000 ACTIVE FACEBOOK USERS 11,580,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 72% INTERNET PENETRATION 48% FACEBOOK PENETRATION 117% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 137

138. FEB 2014 HUNGARY: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 34% 82% 75% 24% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 138

139. FEB 2014 HUNGARY: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 2.3M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 23% We Are Social • Sources: US Census Bureau, ITU, Facebook 3.0M 30% wearesocial.sg • @wearesocialsg • 139

140. FEB 2014 HUNGARY: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 48% We Are Social • Source: GSMA Intelligence 52% 41% wearesocial.sg • @wearesocialsg • 140

141. ICELAND We Are Social wearesocial.sg • @wearesocialsg • 141

142. ICELAND 315,281 93% 7%! FEB 2014 TOTAL POPULATION URBAN RURAL 300,656 INTERNET USERS 220,000 ACTIVE FACEBOOK USERS 346,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 95% INTERNET PENETRATION 70% FACEBOOK PENETRATION 110% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 142

143. FEB 2014 ICELAND: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 225K ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 71% We Are Social • Sources: US Census Bureau, ITU, Facebook 166K 53% wearesocial.sg • @wearesocialsg • 143

144. FEB 2014 ICELAND: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 41% We Are Social • Source: GSMA Intelligence 59% 51% wearesocial.sg • @wearesocialsg • 144

145. IRELAND We Are Social wearesocial.sg • @wearesocialsg • 145

146. FEB 2014 IRELAND 4,775,982 62% 38% TOTAL POPULATION URBAN RURAL 3,730,402 INTERNET USERS 2,400,000 ACTIVE FACEBOOK USERS 4,906,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 78% INTERNET PENETRATION 50% FACEBOOK PENETRATION 103% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 146

147. FEB 2014 IRELAND: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 3H 40M 59% 1H 52M We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 147

148. FEB 2014 IRELAND: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 71% 1H 40M 51% 12% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 148

149. FEB 2014 IRELAND: SOCIAL MEDIA USE 91% ANY SOCIAL NETWORK 61% 83% FACEBOOK 51% 55% GOOGLE+ 19% 42% TWITTER 18% 33% LINKEDIN PINTEREST 13% 19% 7% We Are Social • Source: GlobalWebIndex. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 149

150. FEB 2014 IRELAND: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 57% 91% 83% 44% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 150

151. FEB 2014 IRELAND: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 3.0M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 64% We Are Social • Sources: US Census Bureau, ITU, Facebook 2.0M 42% wearesocial.sg • @wearesocialsg • 151

152. FEB 2014 IRELAND: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 59% We Are Social • Source: GSMA Intelligence 41% 51% wearesocial.sg • @wearesocialsg • 152

153. ITALY We Are Social wearesocial.sg • @wearesocialsg • 153

154. FEB 2014 ITALY: DATA SNAPSHOT 61,482,297 68% 32% TOTAL POPULATION URBAN RURAL 35,531,527 INTERNET USERS 26,000,000 ACTIVE FACEBOOK USERS 58% INTERNET PENETRATION 42% FACEBOOK PENETRATION 97,226,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 158% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 154

155. FEB 2014 ITALY: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 41M 47% 2H 13M We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 155

156. FEB 2014 ITALY: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 52% 2H 00M 46% 17% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 156

157. FEB 2014 ITALY: SOCIAL MEDIA USE 91% ANY SOCIAL NETWORK 54% 82% FACEBOOK 43% 54% GOOGLE+ 18% 41% TWITTER LINKEDIN INSTAGRAM 16% 21% 5% 20% 9% We Are Social • Source: GlobalWebIndex. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 157

158. FEB 2014 ITALY: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 41% 92% 84% 30% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 158

159. FEB 2014 ITALY: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 31.7M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 52% We Are Social • Sources: US Census Bureau, ITU, Facebook 19.8M 32% wearesocial.sg • @wearesocialsg • 159

160. FEB 2014 ITALY: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 79% We Are Social • Source: GSMA Intelligence 21% 52% wearesocial.sg • @wearesocialsg • 160

161. LATVIA We Are Social wearesocial.sg • @wearesocialsg • 161

162. FEB 2014 LATVIA 2,178,443 68% 32% TOTAL POPULATION URBAN RURAL 1,621,769 INTERNET USERS 500,000 ACTIVE FACEBOOK USERS 2,310,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 74% INTERNET PENETRATION 23% FACEBOOK PENETRATION 106% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 162

163. FEB 2014 LATVIA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 1.1M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 52% We Are Social • Sources: US Census Bureau, ITU, Facebook 300K 14% wearesocial.sg • @wearesocialsg • 163

164. FEB 2014 LATVIA: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 41% We Are Social • Source: GSMA Intelligence 59% 38% wearesocial.sg • @wearesocialsg • 164

165. LITHUANIA We Are Social wearesocial.sg • @wearesocialsg • 165

166. FEB 2014 LITHUANIA 3,515,858 67% 33% TOTAL POPULATION URBAN RURAL 2,397,517 68% INTERNET USERS INTERNET PENETRATION 1,240,000 ACTIVE FACEBOOK USERS 5,000,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 35% FACEBOOK PENETRATION 142% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 166

167. FEB 2014 LITHUANIA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 301K ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 9% We Are Social • Sources: US Census Bureau, ITU, Facebook 720K 20% wearesocial.sg • @wearesocialsg • 167

168. FEB 2014 LITHUANIA: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 56% We Are Social • Source: GSMA Intelligence 44% 33% wearesocial.sg • @wearesocialsg • 168

169. LUXEMBOURG We Are Social wearesocial.sg • @wearesocialsg • 169

170. FEB 2014 LUXEMBOURG 514,862 85% 15% TOTAL POPULATION URBAN RURAL 468,348 INTERNET USERS 260,000 ACTIVE FACEBOOK USERS 761,314 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 91% INTERNET PENETRATION 50% FACEBOOK PENETRATION 148% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 170

171. FEB 2014 LUXEMBOURG: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 369K ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 72% We Are Social • Sources: US Census Bureau, ITU, Facebook 200K 39% wearesocial.sg • @wearesocialsg • 171

172. FEB 2014 LUXEMBOURG: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 41% We Are Social • Source: GSMA Intelligence 59% 64% wearesocial.sg • @wearesocialsg • 172

173. MACEDONIA We Are Social wearesocial.sg • @wearesocialsg • 173

174. FEB 2014 MACEDONIA 2,087,171 59% 41% TOTAL POPULATION URBAN RURAL 1,314,969 INTERNET USERS 1,060,000 ACTIVE FACEBOOK USERS 2,235,460 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 63% INTERNET PENETRATION 51% FACEBOOK PENETRATION 107% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 174

175. FEB 2014 MACEDONIA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 450K ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 22% We Are Social • Sources: US Census Bureau, ITU, Facebook 660K 32% wearesocial.sg • @wearesocialsg • 175

176. FEB 2014 MACEDONIA: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 61% We Are Social • Source: GSMA Intelligence 39% 23% wearesocial.sg • @wearesocialsg • 176

177. MALTA We Are Social wearesocial.sg • @wearesocialsg • 177

178. FEB 2014 MALTA 411,277 95% TOTAL POPULATION URBAN 286,885 INTERNET USERS 240,000 ACTIVE FACEBOOK USERS 539,500 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU RURAL (5%) 70% INTERNET PENETRATION 58% FACEBOOK PENETRATION 131% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 178

179. FEB 2014 MALTA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 236K ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 57% We Are Social • Sources: US Census Bureau, ITU, Facebook 174K 42% wearesocial.sg • @wearesocialsg • 179

180. FEB 2014 MALTA: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 81% We Are Social • Source: GSMA Intelligence 19% 43% wearesocial.sg • @wearesocialsg • 180

181. MOLDOVA We Are Social wearesocial.sg • @wearesocialsg • 181

182. FEB 2014 MOLDOVA 3,619,925 47% 53% TOTAL POPULATION URBAN RURAL 1,585,973 INTERNET USERS 380,000 ACTIVE FACEBOOK USERS 4,080,143 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 44% INTERNET PENETRATION 10% FACEBOOK PENETRATION 113% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 182

183. FEB 2014 MOLDOVA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 185K ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 5% We Are Social • Sources: US Census Bureau, ITU, Facebook 184K 5% wearesocial.sg • @wearesocialsg • 183

184. FEB 2014 MOLDOVA: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 75% We Are Social • Source: GSMA Intelligence 25% 35% wearesocial.sg • @wearesocialsg • 184

185. MONTENEGRO We Are Social wearesocial.sg • @wearesocialsg • 185

186. FEB 2014 MONTENEGRO 653,474 62% 38% TOTAL POPULATION URBAN RURAL 373,655 INTERNET USERS 320,000 ACTIVE FACEBOOK USERS 1,126,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 57% INTERNET PENETRATION 49% FACEBOOK PENETRATION 172% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 186

187. FEB 2014 MONTENEGRO: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 177K ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 27% We Are Social • Sources: US Census Bureau, ITU, Facebook 200K 31% wearesocial.sg • @wearesocialsg • 187

188. FEB 2014 MONTENEGRO: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 69% We Are Social • Source: GSMA Intelligence 31% 23% wearesocial.sg • @wearesocialsg • 188

189. NETHERLANDS We Are Social wearesocial.sg • @wearesocialsg • 189

190. FEB 2014 NETHERLANDS 16,805,037 83% 17% TOTAL POPULATION URBAN RURAL 15,559,488 INTERNET USERS 8,800,000 ACTIVE FACEBOOK USERS 19,643,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 93% INTERNET PENETRATION 52% FACEBOOK PENETRATION 117% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 190

191. FEB 2014 NETHERLANDS: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 3H 44M 66% 1H 26M We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 191

192. FEB 2014 NETHERLANDS: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 78% 1H 20M 44% 7% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 192

193. FEB 2014 NETHERLANDS: SOCIAL MEDIA USE 84% ANY SOCIAL NETWORK 48% 77% FACEBOOK GOOGLE+ TWITTER LINKEDIN HYVES 41% 35% 8% 31% 12% 26% 9% 20% 2% We Are Social • Source: GlobalWebIndex. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 193

194. FEB 2014 NETHERLANDS: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 52% 81% 74% 18% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 194

195. FEB 2014 NETHERLANDS: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 10.2M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 61% We Are Social • Sources: US Census Bureau, ITU, Facebook 7.4M 44% wearesocial.sg • @wearesocialsg • 195

196. FEB 2014 NETHERLANDS: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 38% We Are Social • Source: GSMA Intelligence 62% 52% wearesocial.sg • @wearesocialsg • 196

197. NORWAY We Are Social wearesocial.sg • @wearesocialsg • 197

198. FEB 2014 NORWAY: SNAPSHOT 4,722,701 79% 21% TOTAL POPULATION URBAN RURAL 4,471,907 INTERNET USERS 3,000,000 ACTIVE FACEBOOK USERS 5,732,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 95% INTERNET PENETRATION 64% FACEBOOK PENETRATION 121% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 198

199. FEB 2014 NORWAY: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 68% 84% 68% 33% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 199

200. FEB 2014 NORWAY: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 4.0M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 84% We Are Social • Sources: US Census Bureau, ITU, Facebook 2.6M 55% wearesocial.sg • @wearesocialsg • 200

201. FEB 2014 NORWAY: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 24% We Are Social • Source: GSMA Intelligence 76% 50% wearesocial.sg • @wearesocialsg • 201

202. POLAND We Are Social wearesocial.sg • @wearesocialsg • 202

203. FEB 2014 POLAND: DATA SNAPSHOT 38,383,809 61% 39% TOTAL POPULATION URBAN RURAL 24,969,935 INTERNET USERS 12,000,000 ACTIVE FACEBOOK USERS 65% INTERNET PENETRATION 31% FACEBOOK PENETRATION 50,840,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 132% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 203

204. FEB 2014 POLAND: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 50M 44% 1H 48M We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 204

205. FEB 2014 POLAND: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 59% 1H 38M 32% 14% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 205

206. FEB 2014 POLAND: SOCIAL MEDIA USE 91% ANY SOCIAL NETWORK 70% 81% FACEBOOK 60% 53% NASZAKLASA 21% 49% GOOGLE+ TWITTER BADOO 27% 22% 10% 13% 5% We Are Social • Source: GlobalWebIndex. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 206

207. FEB 2014 POLAND: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 35% 90% 78% 28% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 207

208. FEB 2014 POLAND: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 18.9M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 49% We Are Social • Sources: US Census Bureau, ITU, Facebook 7.2M 19% wearesocial.sg • @wearesocialsg • 208

209. FEB 2014 POLAND: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 54% We Are Social • Source: GSMA Intelligence 46% 44% wearesocial.sg • @wearesocialsg • 209

210. PORTUGAL We Are Social wearesocial.sg • @wearesocialsg • 210

211. FEB 2014 PORTUGAL 10,799,270 61% 39% TOTAL POPULATION URBAN RURAL 6,900,134 INTERNET USERS 5,200,000 ACTIVE FACEBOOK USERS 12,312,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 64% INTERNET PENETRATION 48% FACEBOOK PENETRATION 114% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 211

212. FEB 2014 PORTUGAL: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 32% 90% 79% 21% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 212

213. FEB 2014 PORTUGAL: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 3.5M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 32% We Are Social • Sources: US Census Bureau, ITU, Facebook 3.2M 30% wearesocial.sg • @wearesocialsg • 213

214. FEB 2014 PORTUGAL: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 73% We Are Social • Source: GSMA Intelligence 27% 59% wearesocial.sg • @wearesocialsg • 214

215. ROMANIA We Are Social wearesocial.sg • @wearesocialsg • 215

216. FEB 2014 ROMANIA 21,790,479 58% 42% TOTAL POPULATION URBAN RURAL 10,924,252 INTERNET USERS 7,000,000 ACTIVE FACEBOOK USERS 22,700,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 50% INTERNET PENETRATION 32% FACEBOOK PENETRATION 104% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 216

217. FEB 2014 ROMANIA: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 28% 90% 84% 34% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 217

218. FEB 2014 ROMANIA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 5.2M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 24% We Are Social • Sources: US Census Bureau, ITU, Facebook 4.6M 21% wearesocial.sg • @wearesocialsg • 218

219. FEB 2014 ROMANIA: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 70% We Are Social • Source: GSMA Intelligence 30% 37% wearesocial.sg • @wearesocialsg • 219

220. RUSSIA We Are Social wearesocial.sg • @wearesocialsg • 220

221. FEB 2014 RUSSIA: DATA SNAPSHOT 142,500,482 73% 27% TOTAL POPULATION URBAN RURAL 75,926,004 INTERNET USERS 46,800,000 ACTIVE VKONTAKTE USERS 53% INTERNET PENETRATION 33% VKONTAKTE PENETRATION 261,886,329 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, VKontakte, ITU 184% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 221

222. FEB 2014 RUSSIA: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 45M 37% 1H 26M We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 222

223. FEB 2014 RUSSIA: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 50% 1H 56M 44% 11% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 223

224. FEB 2014 RUSSIA: SOCIAL MEDIA USE 93% ANY SOCIAL NETWORK 73% 74% VKONTAKTE 51% 66% FACEBOOK 34% 65% ODNOKLASSNIKI 39% 52% GOOGLE+ TWITTER 23% 37% 16% We Are Social • Source: GlobalWebIndex. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 224

225. FEB 2014 RUSSIA: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 36% 93% 82% 39% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 225

226. FEB 2014 RUSSIA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 75.3M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 53% Facebook We Are Social • Sources: US Census Bureau, ITU, extrapolated VKontake data 15.8M 11% wearesocial.sg • @wearesocialsg • 226

227. FEB 2014 RUSSIA: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 84% We Are Social • Source: GSMA Intelligence 16% 20% wearesocial.sg • @wearesocialsg • 227

228. SERBIA We Are Social wearesocial.sg • @wearesocialsg • 228

229. FEB 2014 SERBIA 7,243,007 56% 44% TOTAL POPULATION URBAN RURAL 3,500,047 INTERNET USERS 3,800,000 ACTIVE FACEBOOK USERS 9,138,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 48% INTERNET PENETRATION 52% FACEBOOK PENETRATION 126% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 229

230. FEB 2014 SERBIA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 2.9M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 40% We Are Social • Sources: US Census Bureau, ITU, Facebook 2.4M 33% wearesocial.sg • @wearesocialsg • 230

231. FEB 2014 SERBIA: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 66% We Are Social • Source: GSMA Intelligence 34% 19% wearesocial.sg • @wearesocialsg • 231

232. SLOVAKIA We Are Social wearesocial.sg • @wearesocialsg • 232

233. FEB 2014 SLOVAKIA 5,488,339 55% 45% TOTAL POPULATION URBAN RURAL 4,386,470 INTERNET USERS 2,200,000 ACTIVE FACEBOOK USERS 6,095,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 80% INTERNET PENETRATION 40% FACEBOOK PENETRATION 111% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 233

234. FEB 2014 SLOVAKIA: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 46% 88% 84% 30% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 234

235. FEB 2014 SLOVAKIA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 1.9M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 35% We Are Social • Sources: US Census Bureau, ITU, Facebook 1.4M 25% wearesocial.sg • @wearesocialsg • 235

236. FEB 2014 SLOVAKIA: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 51% We Are Social • Source: GSMA Intelligence 49% 37% wearesocial.sg • @wearesocialsg • 236

237. SLOVENIA We Are Social wearesocial.sg • @wearesocialsg • 237

238. FEB 2014 SLOVENIA 1,992,690 50% 50% TOTAL POPULATION URBAN RURAL 1,397,632 INTERNET USERS 800,000 ACTIVE FACEBOOK USERS 2,246,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 70% INTERNET PENETRATION 40% FACEBOOK PENETRATION 113% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 238

239. FEB 2014 SLOVENIA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 741K ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 37% We Are Social • Sources: US Census Bureau, ITU, Facebook 520K 26% wearesocial.sg • @wearesocialsg • 239

240. FEB 2014 SLOVENIA: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 29% We Are Social • Source: GSMA Intelligence 71% 48% wearesocial.sg • @wearesocialsg • 240

241. SPAIN We Are Social wearesocial.sg • @wearesocialsg • 241

242. FEB 2014 SPAIN 47,370,542 77% 23% TOTAL POPULATION URBAN RURAL 33,870,948 INTERNET USERS 19,600,000 ACTIVE FACEBOOK USERS 55,740,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 72% INTERNET PENETRATION 41% FACEBOOK PENETRATION 118% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 242

243. FEB 2014 SPAIN: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 3H 59M 61% 1H 45M We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 243

244. FEB 2014 SPAIN: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 66% 1H 28M 44% 11% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 244

245. FEB 2014 SPAIN: SOCIAL MEDIA USE 93% ANY SOCIAL NETWORK 57% 87% FACEBOOK 48% 57% GOOGLE+ 14% 54% TWITTER TUENTI LINKEDIN 23% 29% 4% 26% 9% We Are Social • Source: GlobalWebIndex. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 245

246. FEB 2014 SPAIN: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 55% 89% 80% 25% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 246

247. FEB 2014 SPAIN: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 25.0M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 53% We Are Social • Sources: US Census Bureau, ITU, Facebook 15.4M 33% wearesocial.sg • @wearesocialsg • 247

248. FEB 2014 SPAIN: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 33% We Are Social • Source: GSMA Intelligence 67% 56% wearesocial.sg • @wearesocialsg • 248

249. SWEDEN We Are Social wearesocial.sg • @wearesocialsg • 249

250. FEB 2014 SWEDEN 9,119,423 85% 15% TOTAL POPULATION URBAN RURAL 8,557,561 INTERNET USERS 5,200,000 ACTIVE FACEBOOK USERS 11,643,201 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 94% INTERNET PENETRATION 57% FACEBOOK PENETRATION 128% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 250

251. FEB 2014 SWEDEN: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 10M 73% 1H 25M We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 251

252. FEB 2014 SWEDEN: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 80% 1H 25M 46% 11% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 252

253. FEB 2014 SWEDEN: SOCIAL MEDIA USE 85% ANY SOCIAL NETWORK 54% 79% FACEBOOK GOOGLE+ TWITTER INSTAGRAM LINKEDIN 45% 40% 10% 28% 9% 26% 12% 19% 4% We Are Social • Source: GlobalWebIndex. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 253

254. FEB 2014 SWEDEN: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 63% 92% 79% 33% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 254

255. FEB 2014 SWEDEN: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 9.2M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 101% We Are Social • Sources: US Census Bureau, ITU, Facebook 4.4M 48% wearesocial.sg • @wearesocialsg • 255

256. FEB 2014 SWEDEN: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 34% We Are Social • Source: GSMA Intelligence 66% 76% wearesocial.sg • @wearesocialsg • 256

257. SWITZERLAND We Are Social wearesocial.sg • @wearesocialsg • 257

258. FEB 2014 SWITZERLAND 7,996,026 74% 26% TOTAL POPULATION URBAN RURAL 6,752,540 INTERNET USERS 3,400,000 ACTIVE FACEBOOK USERS 10,460,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 84% INTERNET PENETRATION 43% FACEBOOK PENETRATION 131% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 258

259. FEB 2014 SWITZERLAND: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 54% 92% 81% 36% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 259

260. FEB 2014 SWITZERLAND: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 3.3M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 41% We Are Social • Sources: US Census Bureau, ITU, Facebook 2.8M 35% wearesocial.sg • @wearesocialsg • 260

261. FEB 2014 SWITZERLAND: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 38% We Are Social • Source: GSMA Intelligence 62% 56% wearesocial.sg • @wearesocialsg • 261

262. UKRAINE We Are Social wearesocial.sg • @wearesocialsg • 262

263. FEB 2014 UKRAINE 44,573,205 69% 31% TOTAL POPULATION URBAN RURAL 15,115,820 INTERNET USERS 12,000,000 ACTIVE VKONTAKTE USERS 34% INTERNET PENETRATION 27% VKONTAKTE PENETRATION 59,344,000 ACTIVE MOBILE SUBSCRIPTIONS 133% MOBILE SUBSCRIPTION PENETRATION We Are Social • Sources: US Census Bureau, InternetWorldStats, extrapolated VKontakte data, ITU wearesocial.sg • @wearesocialsg • 263

264. FEB 2014 UKRAINE: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 14% 93% 85% 44% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 264

265. FEB 2014 UKRAINE: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 2.5M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 6% Facebook We Are Social • Sources: US Census Bureau, ITU, extrapolated VKontake data 4.1M 9% wearesocial.sg • @wearesocialsg • 265

266. FEB 2014 UKRAINE: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 92% We Are Social • Source: GSMA Intelligence 8% 4% wearesocial.sg • @wearesocialsg • 266

267. UNITED KINGDOM We Are Social wearesocial.sg • @wearesocialsg • 267

268. FEB 2014 UK: DATA SNAPSHOT 63,395,574 80% 20% TOTAL POPULATION URBAN RURAL 54,861,245 INTERNET USERS 36,000,000 ACTIVE FACEBOOK USERS 87% INTERNET PENETRATION 57% FACEBOOK PENETRATION 82,109,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 130% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 268

269. FEB 2014 UK: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 06M 62% 1H 34M We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 269

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Social, Digital & Mobile in Europe

Social, Digital & Mobile in Europe