From broadcast to networks
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The document discusses how non-profit organizations can adapt their communication and campaign strategies to a changing online landscape characterized by social networks and user participation. It recommends that organizations program their own networks by building engaged online communities around their goals, and also switch to existing aligned networks to temporarily achieve advocacy objectives. Specific tactics include mapping networks, establishing an online presence, developing content strategies, and providing guidelines for community engagement and moderation. The goal is for organizations to take a hybrid approach, blending traditional hierarchical structures with networked campaigns.
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From broadcast to networks
- 1. From broadcast to networks Creating strategies for change in a changing landscape
- 3. Part 1: Changing landscape & tools
- 4. First, let’s take a step back…
- 7. Leading to organisational shift “ Organisations are increasingly being by-passed and power is shifting away from top-down hierarchies and towards more fluid and participative networks ” NCVO Report, ICT Foresight: how online communities can make the internet work for the Voluntary and Community Sector
- 8. The changing landscape …and its effect on the sector
- 11. This isn’t social capital X
- 16. Empowering tools
- 17. But reality is more subtle…
- 20. Part 2 – Adapting to changes
- 32. How?
- 35. Good old fashioned desktop research We Are Social’s approach to online influencer identification and profiling
- 43. Them *again*
- 44. OU & Four in Ten
- 47. Elicits negative comms response
- 48. All over in 48 hours (almost)
- 50. Impacting the share price
- 52. MyDavidCameron
- 53. Conservative Party: Make IT Better
- 54. Where do we go from here?
- 55. The challenge “ Organisations are increasingly being by-passed and power is shifting away from top-down hierarchies and towards more fluid and participative networks ” - NCVO Report, ICT Foresight: how online communities can make the internet work for the Voluntary and Community Sector
- 57. Help your organisation look like this Network engagement Network management Twitter Slideshare Issuu Flickr YouTube
- 58. Questions? for further conversation http://wearesocial.net