WiFi, WTF The ideas contained within this presentation are those of Mr. Forry and are not necessarily representative of any official policy or stance.

WiFi Short for Wireless Fidelity, a take-off on the stereo system name HiFi, which was short for High Fidelity Denotes a wireless connection to the Internet Several types: In-home Mobile [accessible via your cell phone provider] Hot spot [Starbucks, airports] Community-wide Nationwide [not here yet]

Short for Wireless Fidelity, a take-off on the stereo system name HiFi, which was short for High Fidelity

Denotes a wireless connection to the Internet

Several types:

In-home

Mobile [accessible via your cell phone provider]

Hot spot [Starbucks, airports]

Community-wide

Nationwide [not here yet]

What does it matter to radio? Users can listen to Internet radio stations without wires Some devices are stand-alone, tabletop units

Users can listen to Internet radio stations without wires

Some devices are stand-alone, tabletop units

Others hook up to your home stereo

Others hook up to your home stereo

By using cell phone providers, you can listen via your mobile device

By using cell phone providers, you can listen via your mobile device

WiFi Hot spots allow listeners access on their laptop computers

WiFi Hot spots allow listeners access on their laptop computers

What does the future hold for WiFi? Several Southeast Asian countries have nationwide WiFi WiFi radios may end up in autos, where much radio listening happens

Several Southeast Asian countries have nationwide WiFi

WiFi radios may end up in autos, where much radio listening happens

Is it a trend or fad?

What about public radio stations? Many are already streaming audio online With access to other pubradio stations’ streams, competition has already increased WiFi access will make it even more pervasive

Many are already streaming audio online

With access to other pubradio stations’ streams, competition has already increased

WiFi access will make it even more pervasive

What do they need to do? Local stations need to be relevant locally Without local relevance, listener has no need to listen to them vs. another pubradio station 1,000 miles away Their own identity within the community needs solidification Sense of Place findings Nix the NPR branding Let them be themselves Local listeners need to be made aware of the online service the station is providing Position the station as being at the forefront of technology Promo promo promo

Local stations need to be relevant locally

Without local relevance, listener has no need to listen to them vs. another pubradio station 1,000 miles away

Their own identity within the community needs solidification

Sense of Place findings

Nix the NPR branding

Let them be themselves

Local listeners need to be made aware of the online service the station is providing

Position the station as being at the forefront of technology

Promo promo promo

What do they need to do? Stations have potential for many online program streams They already have one, the one they broadcast Many are talking about HD2 & HD3 channels These are streams they have already curated and promoted Re-purpose them for online streaming The online listening impact may be many times what HD Radio could ever dream of

Stations have potential for many online program streams

They already have one, the one they broadcast

Many are talking about HD2 & HD3 channels

These are streams they have already curated and promoted

Re-purpose them for online streaming

The online listening impact may be many times what HD Radio could ever dream of

WiFi, OMG