WiFi, WTF The ideas contained within this presentation are those of Mr. Forry and are not necessarily representative of an...
WiFi <ul><li>Short for Wireless Fidelity, a take-off on the stereo system name HiFi, which was short for High Fidelity </l...
What does it matter to radio? <ul><li>Users can listen to Internet radio stations without wires </li></ul><ul><li>Some dev...
<ul><li>Others hook up to your home stereo </li></ul>
<ul><li>By using cell phone providers, you can listen via your mobile device </li></ul>
<ul><li>WiFi Hot spots allow listeners access on their laptop computers </li></ul>
What does the future hold for WiFi? <ul><li>Several Southeast Asian countries have  nationwide  WiFi </li></ul><ul><li>WiF...
Is it a trend or fad?
What about public radio stations? <ul><li>Many are already streaming audio online </li></ul><ul><li>With access to other p...
What do they need to do? <ul><li>Local stations need to be relevant locally </li></ul><ul><ul><li>Without local relevance,...
What do they need to do? <ul><li>Stations have potential for many online program streams </li></ul><ul><ul><li>They alread...
WiFi, OMG
Upcoming SlideShare
Loading in...5
×

WiFi, OMG

529

Published on

Now that WiFi is becoming nearly omnipresent, what does the future look like for radio stations?

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
529
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "WiFi, OMG"

  1. 1. WiFi, WTF The ideas contained within this presentation are those of Mr. Forry and are not necessarily representative of any official policy or stance.
  2. 2. WiFi <ul><li>Short for Wireless Fidelity, a take-off on the stereo system name HiFi, which was short for High Fidelity </li></ul><ul><li>Denotes a wireless connection to the Internet </li></ul><ul><li>Several types: </li></ul><ul><ul><li>In-home </li></ul></ul><ul><ul><li>Mobile [accessible via your cell phone provider] </li></ul></ul><ul><ul><li>Hot spot [Starbucks, airports] </li></ul></ul><ul><ul><li>Community-wide </li></ul></ul><ul><ul><li>Nationwide [not here yet] </li></ul></ul>
  3. 3. What does it matter to radio? <ul><li>Users can listen to Internet radio stations without wires </li></ul><ul><li>Some devices are stand-alone, tabletop units </li></ul>
  4. 4. <ul><li>Others hook up to your home stereo </li></ul>
  5. 5. <ul><li>By using cell phone providers, you can listen via your mobile device </li></ul>
  6. 6. <ul><li>WiFi Hot spots allow listeners access on their laptop computers </li></ul>
  7. 7. What does the future hold for WiFi? <ul><li>Several Southeast Asian countries have nationwide WiFi </li></ul><ul><li>WiFi radios may end up in autos, where much radio listening happens </li></ul>
  8. 8. Is it a trend or fad?
  9. 9. What about public radio stations? <ul><li>Many are already streaming audio online </li></ul><ul><li>With access to other pubradio stations’ streams, competition has already increased </li></ul><ul><li>WiFi access will make it even more pervasive </li></ul>
  10. 10. What do they need to do? <ul><li>Local stations need to be relevant locally </li></ul><ul><ul><li>Without local relevance, listener has no need to listen to them vs. another pubradio station 1,000 miles away </li></ul></ul><ul><ul><li>Their own identity within the community needs solidification </li></ul></ul><ul><ul><ul><li>Sense of Place findings </li></ul></ul></ul><ul><ul><ul><li>Nix the NPR branding </li></ul></ul></ul><ul><ul><ul><li>Let them be themselves </li></ul></ul></ul><ul><ul><li>Local listeners need to be made aware of the online service the station is providing </li></ul></ul><ul><ul><ul><li>Position the station as being at the forefront of technology </li></ul></ul></ul><ul><ul><ul><li>Promo promo promo </li></ul></ul></ul>
  11. 11. What do they need to do? <ul><li>Stations have potential for many online program streams </li></ul><ul><ul><li>They already have one, the one they broadcast </li></ul></ul><ul><ul><li>Many are talking about HD2 & HD3 channels </li></ul></ul><ul><ul><ul><li>These are streams they have already curated and promoted </li></ul></ul></ul><ul><ul><ul><li>Re-purpose them for online streaming </li></ul></ul></ul><ul><ul><ul><li>The online listening impact may be many times what HD Radio could ever dream of </li></ul></ul></ul>
  12. 12. WiFi, OMG

×