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POSTMODERN MEDIA



Applying theory to text
What makes a text a postmodern
text?
 Moneysupermarket.com advert – How / why
 is this an example of postmodern media
What makes a text a postmodern
text?
 Life on Mars
 Ashes to Ashes
 Shrek Forever After
 Once Upon A Time


 Start with titles and work from there
The Walking Dead

 Horror drama or western drama?
 Arguably – an update / revision of western
  mythology – spreading European style
  civilisation across this ‘new world’
Generic disguise

 Genre as vehicle for ‘smuggling’ ideas –
  Martin Scorsese

 In what ways are Shane and Die Hard similar?
Shane
Die Hard

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Postmodern media applying theory to text

  • 2. What makes a text a postmodern text?  Moneysupermarket.com advert – How / why is this an example of postmodern media
  • 3. What makes a text a postmodern text?  Life on Mars  Ashes to Ashes  Shrek Forever After  Once Upon A Time  Start with titles and work from there
  • 4. The Walking Dead  Horror drama or western drama?  Arguably – an update / revision of western mythology – spreading European style civilisation across this ‘new world’
  • 5. Generic disguise  Genre as vehicle for ‘smuggling’ ideas – Martin Scorsese  In what ways are Shane and Die Hard similar?