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12 Innovation Strategy  2013
 

12 Innovation Strategy 2013

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    12 Innovation Strategy  2013 12 Innovation Strategy 2013 Presentation Transcript

    • Strategic Management @ 2013 Wai Chamornmarn12 Innovation Strategy
    • Strategic Management @ 2013 Innovation strategy
    • Strategic Management @ 2013 Development Of The Innovation Strategy
    • Strategic Management @ 2013 Product InnovationProcess Innovation
    • Strategic Management @ 2013 Evolutional Power of Innovation
    • Strategic Management @ 2013 นวัตกรรมผลิตภัณฑ์ กระบวนการและนวัตกรรมกลยุทธ์ ตลอดวงจรชีวิตอุตสาหกรรม/Product, Process, and Strategic Innovation over the Life CycleTIMERATEOFINNOVATIONProcessinnovationStrategicinnovationProductinnovation
    • Strategic Management @ 2013 De-Maturity and Re-Maturity Process
    • Strategic Management @ 2013
    • Strategic Management @ 2013 Product architecture
    • Strategic Management @ 2013 Daniel E. Whitney, PhDSenior Research ScientistCenter for Technology, Policy, andIndustrial DevelopmentDaniel Whitney is a Senior ResearchScientist and Senior Lecturer inMechanical Engineering and EngineeringSystems at MIT. He works withengineering, management, and policyresearchers and students in connectionwith the Leaders for Global Operationsprogram, the System Design andManagement Program, the LeanAdvancement Initiative, and the Ford-MITResearch Alliance.
    • Strategic Management @ 2013 Product architectureHierarchy of connections between disparatefunctions within a system
    • Strategic Management @ 2013 Interdependent ArchitectureSystemComponent A Component BComponent C
    • Strategic Management @ 2013 Interdependent Architecture•  changing one component requires changes in all other parts of the system,because the relationships between the parts are not clearly understood•  can be best managed through internal processes
    • Strategic Management @ 2013 Modular ArchitectureSystemComponent A Component BComponent C
    • Strategic Management @ 2013 Establishing Module and Open FormatModular Product and Integrated Product
    • Strategic Management @ 2013 Modular  or  Integral  Architecture?  Motorola StarTACCellular PhoneRollerbladeIn-Line SkatesFordExplorerAppleiBook
    • Strategic Management @ 2013 Product/market evolution
    • Current SystemNew SystemFundamental Limit of CapabilityTimeEvolution TrendsTargetTaking a jump to a new stagein the trend(s)Value= B-(C+H+I)
    • Strategic Management @ 2013 Smaller: The Evolution of the Disposable NappieThe 1940s – The Floater The 1960s – Pampers!The 1980s – Super-Absorpent The 2000s – Another 60% smaller!
    • Strategic Management @ 2013
    • Strategic Management @ 2013 From What exists to What’s coming
    • Strategic Management @ 2013 Pattern of evolution
    • Strategic Management @ 2013 Genrikh Altshuller: the Creator of TRIZAnd Suddenly the Inventor Appeared TRIZ, the Theory of Inventive Problem Solving
    • Strategic Management @ 2013 Evolution
    • Strategic Management @ 2013 Technology Disruption
    • Strategic Management @ 2013 Clayton Christensen World Economic Forum 2013
    • Strategic Management @ 2013 Disruptive Technology
    • Strategic Management @ 2013 Disruptive Technology
    • Strategic Management @ 2013 A Theory of Hybrids68 Copyright Clayton M. Christensen5/18/13PerformanceTimeDisruptive InnovationsTimePeapod: Are there customers thatwould love a car that won’t go far, andwon’t go fast?Competing on cost, design,reliability, and performance onthe California FreewayTesla $100,000Prius Hybrid
    • Strategic Management @ 2013 Open Innovation
    • Strategic Management @ 2013 Henry Chesbrough, the Father of Open Innovation, believes that in the futureinnovation communities will push the boundaries of Open Innovation
    • Strategic Management @ 2013 OPEN INNOVATION•  Closed innovation - requires control•  Open innovation–  companies use external as well as internal ideas and both external andinternal ways to market–  internal ideas can be taken to the market through external channels togenerate additional value–  Chesbrough, H., “Open Innovation”, Harvard Business School Publishing,Boston MA, 2003
    • Strategic Management @ 2013 Chesbrough H.W.: The Era of Open Innovation, MIT Sloan Management Review,Spring 203, p. 35 - 41
    • Strategic Management @ 2013 Innovative organization
    • Strategic Management @ 2013 The Learning Laboratory17-74Value:SharedknowledgeIntegrateinternalknowledgeValue:EgalitarianismOwnand solveproblemsValue: Opennessto outsideknowledgeIntegrateexternalknowledge Value:Positive riskExperimentcontinuouslyManagerial system:Managerial system:Managerial system:Managerial system:PresentInternalFutureExternal IntellectualAssets
    • Strategic Management @ 2013