Creative Technologist
An introduction to the role	


Simon Whatley	


© 2013 Foolproof Limited	


@whatterz
“Technology brings us choices,
possibilities and freedoms we’ve
never experienced before.
Technology also brings with it t...
What is a creative technologist?

© 2013 Foolproof Limited	


@whatterz
A Creative Technologist sits at the
intersection between experience
design, technology and business.	


© 2013 Foolproof L...
Creative technologists take a
creative, strategic and people-centric
view of technology to understand
which technologies a...
Foolproof ’s Creative Technologist
monitors the behavioural and
technological trends that are set to
shape modern life and...
Why do we need a
creative technologist?

© 2013 Foolproof Limited	


@whatterz
Rapid advancements in technology
are bringing about tremendous
disruption in our business.	


© 2013 Foolproof Limited	


...
Moore’s Law: the number of
transistors on integrated circuits
doubles approximately every 18
months to two years.	


© 201...
The mouse, 1968

© 2013 Foolproof Limited	


@whatterz
The personal computer, 1977

© 2013 Foolproof Limited	


@whatterz
The laptop, 1982

© 2013 Foolproof Limited	


@whatterz
The first smartphone, 1994

© 2013 Foolproof Limited	


@whatterz
The first usable smartphone, 2007?

© 2013 Foolproof Limited	


@whatterz
The definitive voice interface, 1964?

© 2013 Foolproof Limited	


@whatterz
The first usable voice interface, 2011?

© 2013 Foolproof Limited	


@whatterz
Diffusion of innovations

© 2013 Foolproof Limited	


@whatterz
Hype cycle

© 2013 Foolproof Limited	


@whatterz
What are some examples of
creative technology?

© 2013 Foolproof Limited	


@whatterz
Alphabet
Instaprint
MaKey MaKey
What is the role of a
creative technologist?

© 2013 Foolproof Limited	


@whatterz
Technology
Creative Technologist	


Customer

© 2013 Foolproof Limited	


Business

@whatterz
What skills do I bring
to the role?

© 2013 Foolproof Limited	


@whatterz
•  Synthetic – the ability to combine
existing information in novel ways	

•  Analytic – the ability to recognise
and eval...
What is the role of Foolproof ’s
creative technologist?

© 2013 Foolproof Limited	


@whatterz
Thinking

Foolproof ’s	

Creative Technologist	


Making

© 2013 Foolproof Limited	


Doing

@whatterz
Thinking
This represents 25% of the role	

	

•  Learning about new and emerging technologies	

•  Bringing new technologi...
Making
This represents 25% of the role	

	

•  Experimenting with technology to gain a deeper
understanding of its place i...
Doing
This represents 50% of the role and includes	

	

•  Collaborating with design, development and UX	

•  Delivering p...
What are example case
studies from Foolproof ?

© 2013 Foolproof Limited	


@whatterz
Samsung mobile trends

© 2013 Foolproof Limited	


@whatterz
Mecca responsive web redesign

© 2013 Foolproof Limited	


@whatterz
Google “Super-Sync Sports”

© 2013 Foolproof Limited	


@whatterz
Samsung education piece

© 2013 Foolproof Limited	


@whatterz
Going Mobile

© 2013 Foolproof Limited	


@whatterz
What’s in a creative
technologist’s tool bag?

© 2013 Foolproof Limited	


@whatterz
MakerBot
Raspberry Pi
Thinking
• 
• 
• 
• 
• 
• 
• 

Research companies	

Events	

Blogs	

Periodicals	

Podcasts	

Email lists	

Industry exper...
Making
• 
• 
• 
• 
• 

Web frameworks and online platforms	

Technology APIs	

Product APIs and services	

Physical protot...
What are the initiatives
on the horizon?

© 2013 Foolproof Limited	


@whatterz
Device lab
Code club
Maker shed
Data hub
Thank you for listening

© 2013 Foolproof Limited	


@whatterz
Questions?

© 2013 Foolproof Limited	


@whatterz
Contact
Simon Whatley	

Creative Technologist	

simon.whatley@foolproof.co.uk	

+44 (0)20 7336 4742	

	

Foolproof Limited...
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What is a Creative Technologist?

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An introduction to the role of creative technologist. Creative technologists take a creative, strategic and people-centric view of technology to understand which technologies are impacting upon human behaviour.

Published in: Design, Technology, Business

What is a Creative Technologist?

  1. 1. Creative Technologist An introduction to the role Simon Whatley © 2013 Foolproof Limited @whatterz
  2. 2. “Technology brings us choices, possibilities and freedoms we’ve never experienced before. Technology also brings with it the baggage of responsibility.” Kevin Kelly © 2013 Foolproof Limited @whatterz
  3. 3. What is a creative technologist? © 2013 Foolproof Limited @whatterz
  4. 4. A Creative Technologist sits at the intersection between experience design, technology and business. © 2013 Foolproof Limited @whatterz
  5. 5. Creative technologists take a creative, strategic and people-centric view of technology to understand which technologies are impacting upon human behaviour. © 2013 Foolproof Limited @whatterz
  6. 6. Foolproof ’s Creative Technologist monitors the behavioural and technological trends that are set to shape modern life and advises on the implications to our client’s business and their customers. © 2013 Foolproof Limited @whatterz
  7. 7. Why do we need a creative technologist? © 2013 Foolproof Limited @whatterz
  8. 8. Rapid advancements in technology are bringing about tremendous disruption in our business. © 2013 Foolproof Limited @whatterz
  9. 9. Moore’s Law: the number of transistors on integrated circuits doubles approximately every 18 months to two years. © 2013 Foolproof Limited @whatterz
  10. 10. The mouse, 1968 © 2013 Foolproof Limited @whatterz
  11. 11. The personal computer, 1977 © 2013 Foolproof Limited @whatterz
  12. 12. The laptop, 1982 © 2013 Foolproof Limited @whatterz
  13. 13. The first smartphone, 1994 © 2013 Foolproof Limited @whatterz
  14. 14. The first usable smartphone, 2007? © 2013 Foolproof Limited @whatterz
  15. 15. The definitive voice interface, 1964? © 2013 Foolproof Limited @whatterz
  16. 16. The first usable voice interface, 2011? © 2013 Foolproof Limited @whatterz
  17. 17. Diffusion of innovations © 2013 Foolproof Limited @whatterz
  18. 18. Hype cycle © 2013 Foolproof Limited @whatterz
  19. 19. What are some examples of creative technology? © 2013 Foolproof Limited @whatterz
  20. 20. Alphabet
  21. 21. Instaprint
  22. 22. MaKey MaKey
  23. 23. What is the role of a creative technologist? © 2013 Foolproof Limited @whatterz
  24. 24. Technology Creative Technologist Customer © 2013 Foolproof Limited Business @whatterz
  25. 25. What skills do I bring to the role? © 2013 Foolproof Limited @whatterz
  26. 26. •  Synthetic – the ability to combine existing information in novel ways •  Analytic – the ability to recognise and evaluate novel ideas •  Practical – the ability to communicate ideas, make and test concepts © 2013 Foolproof Limited @whatterz
  27. 27. What is the role of Foolproof ’s creative technologist? © 2013 Foolproof Limited @whatterz
  28. 28. Thinking Foolproof ’s Creative Technologist Making © 2013 Foolproof Limited Doing @whatterz
  29. 29. Thinking This represents 25% of the role •  Learning about new and emerging technologies •  Bringing new technologies to the creative process •  Providing thought leadership around behavioural trends •  Sharing knowledge through authoritative voice activities •  Engaging with industry experts •  Leading strategic thinking around technology © 2013 Foolproof Limited @whatterz
  30. 30. Making This represents 25% of the role •  Experimenting with technology to gain a deeper understanding of its place in the world •  Creating mock-ups that demonstrate creative ideas •  Writing code and making functional prototypes •  Observing how new technology shapes behaviour © 2013 Foolproof Limited @whatterz
  31. 31. Doing This represents 50% of the role and includes •  Collaborating with design, development and UX •  Delivering projects either in a lead or support role •  Supporting client relationships •  Briefing delivery teams on trends and technology •  Evangelising the Foolproof Group © 2013 Foolproof Limited @whatterz
  32. 32. What are example case studies from Foolproof ? © 2013 Foolproof Limited @whatterz
  33. 33. Samsung mobile trends © 2013 Foolproof Limited @whatterz
  34. 34. Mecca responsive web redesign © 2013 Foolproof Limited @whatterz
  35. 35. Google “Super-Sync Sports” © 2013 Foolproof Limited @whatterz
  36. 36. Samsung education piece © 2013 Foolproof Limited @whatterz
  37. 37. Going Mobile © 2013 Foolproof Limited @whatterz
  38. 38. What’s in a creative technologist’s tool bag? © 2013 Foolproof Limited @whatterz
  39. 39. MakerBot
  40. 40. Raspberry Pi
  41. 41. Thinking •  •  •  •  •  •  •  Research companies Events Blogs Periodicals Podcasts Email lists Industry experts © 2013 Foolproof Limited @whatterz
  42. 42. Making •  •  •  •  •  Web frameworks and online platforms Technology APIs Product APIs and services Physical prototyping platforms Software, a.k.a. ‘other’ © 2013 Foolproof Limited @whatterz
  43. 43. What are the initiatives on the horizon? © 2013 Foolproof Limited @whatterz
  44. 44. Device lab
  45. 45. Code club
  46. 46. Maker shed
  47. 47. Data hub
  48. 48. Thank you for listening © 2013 Foolproof Limited @whatterz
  49. 49. Questions? © 2013 Foolproof Limited @whatterz
  50. 50. Contact Simon Whatley Creative Technologist simon.whatley@foolproof.co.uk +44 (0)20 7336 4742 Foolproof Limited Harella House 90-98 Goswell Road London EC1V 7DF +44 (0)20 7336 4700 © 2013 Foolproof Limited @whatterz

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