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Measuring Success: How to Strategically Assess Your Program
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Measuring Success: How to Strategically Assess Your Program

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Your volunteer engagement program can be measured by more than just the hours a volunteer gives your organization. What other kinds of information should you keep track of, and how do you know if …

Your volunteer engagement program can be measured by more than just the hours a volunteer gives your organization. What other kinds of information should you keep track of, and how do you know if you're doing a good job with your volunteer engagement program? This webinar will help you think through both the quantitative and qualitative information you can use to evaluate your program.

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  • 1. Page
  • 2. 2How to StrategicallyAssess your ProgramJennifer Bennett @JenBennettCVACVA, Senior Manager, Education & TrainingMatt Wallace @ItsMattWallaceSenior Associate, Nonprofit Relations
  • 3. Agenda• What kind of information is out there?• What are you measuring now?• What could you measure?• Why does it matter to your program? Organization?Volunteers?• How can you find this information?• What do your volunteers say?• Now that you have this – Share It!3
  • 4. What kind of information is out there?• Quantitative – can be measured or counted withnumbers– Hours given, trees planted, meals served• Qualitative – descriptive, can be observed butnot counted or measured– Compassionate, friendly, outgoing, skilledBoth can be used to describe volunteers and thework they do, and the impact on your community4
  • 5. What are you measuring now?The usual stuff• Number of volunteers• Hours given per volunteer and an estimateddollar value• Amount of trees, meals, etc.• Money donated• Cost per volunteer to run your program– not always a good measure of how successful yourprogram is or how engaged your volunteers are5
  • 6. What could you measure?It starts to get a little tricky…• The Scarce Resources Model – ROI forVolunteers– Tony Goodrow, Volunteer2http://www.volunteer2.com/ROI/• The actual value of the work– Move beyond an average $ amount• The impact on the community– What difference does that tree, sandwich, etc. make?• The impact on your volunteers– Increased health, sense of contributing, place in thecommunity6
  • 7. Why does it matter?• What questions do you want to answer?• What kind of information is persuasive?• Who wants or needs this information?– You, organization leaders? Funders? Thecommunity? Volunteers?• What story do you want to tell?• What do you want others to know about the workvolunteers do in your organization?7
  • 8. How can you find this information?Quantitative Information• What are you tracking now?– Where is it, and is it easy to get it out? Reports,queries, etc.• Can you answer the questions you need toanswer?– If not, why are you tracking that information?• What other questions do you need/want toanswer?– Where is that information? If you’re not tracking itnow, can you? And can you report on it effectively?8
  • 9. How can you find this information?Qualitative Information• Surveys– Clients, visitors, members. Volunteers – past andpresent. Paid staff – program managers, those thatdo/don’t work with volunteers• Interviews– As a volunteer what kind of change do you see inyour clients after they are comfortable reading?• Evaluating impact from a different perspective– Not just numbers. Volunteers planted 250 trees –Why does that matter? What does that change?9
  • 10. How do you find this information?• Work with volunteers!– Track the quantitative information effectively.Database volunteer, best practices for data entry.– Reports that work! SQL volunteers, databaseadministrator, applications engineer– Ask the right questions. Surveys written andconducted by volunteers, evaluated by volunteers.– Ask your volunteers – Qualitative information abouttheir experience, the differences they observe inclients, visitors, the community.10
  • 11. What do your volunteers say?It can be scary to ask, but what are you afraid of?If you don’t ask, you wont know, and you can’tchange the problems.• Evaluate the satisfaction level of volunteers• How long do volunteers stay? Why and when dothey leave?• How would volunteer rate their effectiveness inthe organization? The community?• What would they change?• What do they wish you would/wouldn’t do?11
  • 12. Share this!• Remember the questions and remember whowants the information.– Annual reports, funders, organizational leaders,volunteers, paid staff• Think outside the usual channels– Blog or newsletter articles, town hall meetings – thestate of volunteering, promote to your constituents,use social media.• Solicit feedback– What else could you do? What other questions canor should be answered? Follow up – year over year12
  • 13. Remember• Figure out what you want to answer and then findthat information.• Challenge yourself to find some of the trickyinformation – don’t just do the usual stuff• As volunteering changes measuring impact shouldchange as well• You don’t have to answer all the questions atonce, but know where you’re going• Get Help! Skills based volunteers, volunteer input• Spread the word – you did the work, now share it13
  • 14. 14ResourcesLearning CenterFind upcoming webinar dates, how-to videos and morehttp://learn.volunteermatch.orgVolunteerMatch CommunityAsk and answer questions after the webinar – use keywords Volunteer Management,Measuring Successhttp://community.volunteermatch.org/volunteerUpcoming Related Webinar Topics:•Best Practices for Recruiting Online•Creating a Comprehensive and Engaging Volunteer Training Program•Where do I go from here? Evolving your program for more involvement
  • 15. 15Thanks for attending!Join us online:Like us on Facebook: www.Facebook.com/VolunteerMatchFollow us on Twitter: @VolunteerMatchVisit Engaging Volunteers, our nonprofit blog:blogs.volunteermatch.org/engagingvolunteers/For any questions contact:Jennifer Bennett(415) 321-3639@JenBennettCVAjbennett@volunteermatch.org

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