Lean Startup: The Basics
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The document discusses the basics and myths of lean startups. It explains that lean startups are not just about bootstrapping, being small, or dictating to customers. Lean startups also do not guarantee success and involve solving two unknown problems - the problem being solved and the solution simultaneously. The key aspects of lean startups are combining customer development and agile development to mitigate risks, iterating based on customer feedback rather than pivoting, and launching minimum viable products to test assumptions quickly. Resources and practices for implementing a lean startup approach are provided.
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Lean Startup: The Basics
- 1. Lean Startup: The Basics (and Myths) Chicago Lean Startup Circle Nov 4, 2010 Patrick Vlaskovits @vlaskovits vlaskovits.com Brant Cooper @brantcooper marketbynumbers.com
- 2. Intros
- 3. Poster courtesy of Eric Ries (startuplessonslearned.com) and KISSMetrics.com ---- RT @ http://bit.ly/LeanStartupPoster
- 4. First off, Lean Startup
- 5. Lean Startups ≠ Bootstrapping
- 6. Lean Startups ≠ Small
- 7. Lean Startups ≠ Dictatorship of the Customer Your customer
- 8. Lean Startups ≠ Deterministic
- 9. Lean Startups ≠ Any Guarantee of Success
- 10. Great. So do you know WHY the !%@# you’re doing a Lean Startup?
- 11. Images courtesy of Eric Ries (startuplessonslearned.com) and Steve Blank (steveblank.com and http://bit.ly/LSSB2010)
- 12. Images courtesy of Eric Ries (startuplessonslearned.com) and Steve Blank (steveblank.com and http://bit.ly/LSSB2010) Problem (unknown) Solution (unknown) You are solving for two unknowns. Simultaneously.
- 13. Customer Development + Agile Development = Lean Startups Risk mitigation is WHY you should do Lean Startups.
- 14. PDF http://www.CustDev.com Paperback (AMAZON) http://bit.ly/EGCDPaperback Kindle (AMAZON) http://bit.ly/EGCDKindle An Intro to Customer Development
- 15. Philosophy Question your assumptions Get out of the building “Just Do It” is just a slogan
- 16. Principles Iterate vs Pivot MVP= Viable is as important as Minimum P-M Fit is not a binary state Surveys <> Customer Development Launch early <> Marketing Launch
- 17. Practices Document Assumptions Analytics/surveys/interviews (iterate) Prioritize Risks Build & Test intermediate MVPs (iterate) Posit &Test Funnel (iterate)
- 18. Resources @sgblank – www.steveblank.com @ericries – startuplessonslearned.com @seanellis – www.startup-marketing.com @hnshah – blog.kissmetrics.com @richcollins – LSC Google Group
- 19. 20% Discount Code: FERRISBUELLER PDF http://CustDev.com Paperback (AMAZON) http://bit.ly/EGCDPaperback Kindle (AMAZON) http://bit.ly/EGCDKindle Contact Info: hello@custdev.com @vlaskovits http://vlaskovits.com @brantcooper http://marketbynumbers.com
Editor's Notes
- Lean Startup Case Study #1 and Sales R&D
- By now, you know what it is. Customer Development + Agile Development.
- It can – but they are not to be confused.
- Ask audience if they are doing a Lean startup. And ask them why.
- The biggest risk you face is building something no one wants.
- By now, you know what it is. Customer Development + Agile Development.
- The biggest risk you face is building something no one wants.
- The biggest risk you face is building something no one wants.
- The biggest risk you face is building something no one wants.
- The biggest risk you face is building something no one wants.
- The biggest risk you face is building something no one wants.