2. OBSERVATION
Today, we live in a constant
connected world where people are
influenced by a new generation of
medias.
New influencers became a major
information source.
50% of internet users have
consulted a blog before buying
online and 31% are influenced by
blogs.
3. CONCEPT
BloggerNet is a network of influencers in the fashion,
beauty and lifestyle industry.
300
We connect your brand with a highly qualified network of
influencers.
INFLUENCERS
1. Reach top worldwide influencers
2. Collaborate and become a social leader
3. Use word-to-mouth marketing to expand your brand
awareness to your final customers
REGIONS
EUROPE, CHINA
AND RUSSIA
7.8 M
GLOBAL REACH
Reach influencers (in green) and increase your brand awareness from the top-level to the mass
market.
4. OUR NETWORK
Composition
Ø Blog- and social media statistics
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Ø
Ø
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of 300 influencers
Countries: Sweden, Denmark,
Finland, The Netherlands,
Belgium, Germany, UK, France,
Spain, Portugal, Italy, China,
East European countries and
Russia, Brazil, Canada
Between 18-40 years old
Highly added value on
Instagram, Facebook, Twitter,
and their blogs
Reach: 7.8M people
Each influencer has an average
of 30.000 till 160.000 readers
5. OUR NETWORK
Get your brand connected with
your consumers by collaborating
with the right influencers and
realizing different types of projects
such as:
Ø Advertorial
Ø Product placement
Ø Promotion through the social
media channels of the blogger
Ø Category sponsorship
Ø Presence event
Ø Online bannering
Ø Video shoot
Ø Review
Ø Creative concepts
6. BloggerNet’s market segment
Women who want to know everything about
their favorite influencers.
These social influencers blog about fashion,
beauty, lifestyle, travel and trends.
Target Audience
Women, 18-40, average/high educated,
high interest in:
• Fashion
• Beauty
• Lifestyle
• Traveling
• Quality Luxury
• Mix Match
7. PHILIPS CITY SCAPE
A group of international bloggers found
fashion inspiration in music and mixed their
Philips Citiscape headphones with their
outfit looks. Their audience were able to
interact with the looks. They could win a
pair of headphones to take the challenge
themselves.
INFLUENCERS IN OUR NETWORK
WHO WORKED ON THIS
Lovely By Lucy and Just Like Sushi
8. PRODUCT PLACEMENTS
Creating brand awareness by outfit posts or
getting featured on online platforms.
EXAMPLES OF OUR INFLUENCERS
The Golden Diamonds, Cats Dogs, IM NEXT,
Frichic, Cindiddy, Looklab
9. DKNY LOOKS
Let three bloggers style the DKNY new collection
pieces in the Amsterdam city environment. A Style
Off decided who was going to be the official DKNY
Resort ambassador in de Bijenkorf warehouse.
INFLUENCERS IN OUR NETWORK WHO
WORKED ON THIS
Lovely by Lucy
10. DIESEL DENIM SPECIAL
A pair of Diesel Skinzee, twenty bloggers, 5
countries, one result; always the perfect fit.
Resulting in an interactive page showcasing
video's, looks and events.
INFLUENCERS IN OUR NETWORK WHO
WORKED ON THIS
Linda Tol and Lovely by Lucy
11. Rates
Rates depend on blog- and social media
statistics per influencer.
Please enquire about our rates for:
Ø Advertorial
Ø Product placement
Ø Promotion through the social media
channels of the blogger
Ø Category sponsorship
Ø Presence event
Ø Online bannering
Ø Video shoot
Ø Review
Ø Creative concepts
