Pitching your startup is a fundamental skill for founders that is both an art and science. Good presenters are not born but are trained and a well crafted pitch can be the difference between putting your audience to sleep and being the hot startup investors fight over. KEY CONCEPTS: Pitch content and structure Body language and presentation skills How to ask for and get intros

1. VITALY M. GOLOMB
@VITALYG
FEBRUARY 2014
pitching like a boss
Muy Caliente Edition

2. +Investor
K E E N P R I N T. C O M
I N V E S T O R H A R V E S T. C O
S TA R T U PA D D V E N T U R E . C O

4. boss = confidence

6. why/who are you pitching?

7. what do you want them to do?
call to action

8. 90 SECOND ELEVATOR PITCH
get the meeting

9. 3 minute
public pitch
stand out
get the meeting

10. 20 MINUTE PRESENTATION
get the deal

11. content

12. first things first

13. nothinG matters
more than traction

14. so if you have traction
lead with traction!

15. WHO IS THE CUSTOMER?
WHAT IS THE PROBLEM?

16. PAIN KILLER
NOT VITAMIN

17. MAKE IT (CAPTAIN)
OBVIOUS

19. how is it currently
being solved?

20. no competitors
=
no problem
=
no market

21. HARD? EXPENSIVE? SUCKS?
HOW ARE YOU DIFFERENT
AND BETTER?

22. NOW THE SOLUTION

23. BETTER, FASTER, CHEAPER, NEW

24. MINI DEMO
1
2
3

25. F’IN

26. AND GROWING FAST

27. what’s your business model?

28. symmetric
customer pays
for experience

29. asymmetric
3rd party pays
for customer

30. DOES IT
scale?

31. revenue
$4,000,000
per employee
$3.6M
$3,000,000
$2,000,000
$2.15M
$1.25M
$1,000,000
$1.1M
$691K
$64K
Craigslist
Apple
Google
Facebook
Amazon McDonalds

32. internet-driven
customer acquisition

33. main ingredient: team

34. BUSINESS
with domain expertise
DESIGN
ENGINEERING
balanced startup team

35. what is your
unfair advantage?

36. ACCOMPLISHMENTS
MONEY RAISED?
PARTNERSHIPS?
GROWTH?

38. ASK FOR MONEY GET ADVICE
ASK FOR ADVICE GET MONEY

39. CAN YOU INTRODUCE ME?

40. DEAR ___
I WOULD LIKE TO INTRODUCE YOU TO ___ THE CEO
OF___. THEY SOLVE THE PAINFUL PROBLEM OF
___ FOR ___. THEY HAVE ___ USERS AND ARE
GROWING AT __% MONTHLY. THEY’VE DONE ALL
OF THIS ON ___ RAISED FROM FRIENDS & FAMILY
AND ARE NOW RAISING ___ TO ACHIEVE ___. OF
WHICH __% IS ALREADY IN. DON’T MISS THIS ONE.

41. SEND EXECUTIVE SUMMARY
PRESENT YOUR DECK

42. YOUR
DECK

43. BODY LANGUAGE
IS CRUCIAL

44. CONFIDENT STANCE
OPEN HAND GESTURES
SPEAK LOUD & CLEAR
DON’T READ SLIDES
ONLY TALK TO EYES
A SERIES OF 1-ON-1
CONVERSATIONS
SMILE :)
!

45. want the slides?
follow @vitalyg