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DON’TBEAF***INGWANTREPRENEUR
VITALYM.GOLOMB
@VITALYG JUNE13th,2014
K E E N P R I N T. C O M
+Investor
C E E D . V C
corporate
people
startup
people
P experts in one area
P years climbing ladder
P stable lifestyle
P real responsibilities
P life balance
P generalists
P early start
P cheap lifestyle
P nothing to lose
P nothing else matters
so what THE F***
is a startup?
A STARTUP IS...
an experiment in search
of a business model- steve blank
SCALABLE

STARTUP
transition company
business model found
product/market fit
repeatable sales model
managers hired
break-even
profitable
rapid scale
new senior management
~150 people
“a startup is not a smaller
version of a large company”- steve blank
A STARTUP IS A COMPANY
THAT IS CONFUSED ABOUT:
1. WHAT ITS PRODUCT IS,
2. WHO ITS CUSTOMERS ARE,
3. HOW TO MAKE MONEY
- DAVE MCCLURE
“A STARTUP’s default
state is #failure. as a
founder, you have to
work to unfail it.”- VITALY M. GOLOMB
a little distraction
THE Ballmer peak
why would you want to
start a company?
get good grades
go to a good college
get in a good company
get regular promotions
retire, play golf, die
normal career
startup career
-if successful-
what people think
it looks like
what it really
looks like
entrepreneurship
is a mental disorder
but it takes a
little crazy...
to change
the world
so, why are youdoing it?
for the
money?
for the IPO money?
50
100
150
200
250
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
number of tech
ipos since 1999
26 <26
funded startup
success rate
30% fail
30%
unprofitable
30%
somewhat
profitable
10% big
success
by the way...
#failure in
startups is
overgloried
failure is for
losers
- Beck
1st time founder 18%
repeat failed founder 20%
repeat successful founder 30%
the odds are against you
you’ll get acquired if
you are lucky and good
freedom?
normal job:
one boss
startup:
every user
is your boss
have a family?
they will suffer
“as a startup ceo, i slept
like a baby. i woke up
every 2 hours and cried.”
- ben horowitz
feeling
defeated
yet?
founder and team morale
jess lee - “why startup founders are always unhappy”
good news:
you can improve
your chances
find a problem
you can’t live
without
solving
don’t build technology looking
for a problem to solve
solve a painful problem
what is all this lean bullshit?
lean = quick iterations
more chances to
solve the problem
more chances to #unfail
so what’s a goodstartup?
firstthingsfirst
nothinG matters
more than traction
solves a painful problem
for a specific customer
how can you be sure you’re
solving a problem?
how is it currently
being solved?
no competitors
=
no problem
=
no market
stop coding
get out of the building
talk to your customers
face your fears
validate assumptions
HOWAREYOUDIFFERENT
ANDBETTER?
HARD?EXPENSIVE?SUCKS?
F’IN
ANDGROWINGFAST
what’s your business model?
symmetric
customer pays
for experience
asymmetric
3rd party pays
for customer
DOES IT scale?
$1,000,000
$2,000,000
$3,000,000
$4,000,000
Craigslist Apple Google Facebook Amazon McDonalds
revenue
per employee$3.6M
$2.15M
$1.25M
$1.1M
$691K
$64K
don’t forget:
you are building a
repeatable business
measure everything
internet-driven
customer acquisition
main ingredient: team
hiring is hard
O much money
O stability
O support structure
O a long-term plan
P stock
P flexibility
P chance to make
a difference
what you
don’t have
what you
do have
BUSINESS
DESIGN ENGINEERING
balanced startup team
what is your
unfair advantage?
ACCOMPLISHMENTS
MONEY RAISED?
PARTNERSHIPS?
GROWTH?
THESILICONVALLEYFUNDINGSTACK
BOOTSTRAP/FriendsFamily&Fools
ACCELERATORS
ANGELS/SEEDVCs
$100M+VCFUNDS
GROWTHEQUITY
circa 2014
M&A/IPO
BOOTSTRAP
ACCELERATORS
ANGELS/SEEDVCs
$100M+VCFUNDS
GROWTHEQUITY
EUROPEANFUNDINGSTACKcirca 2014
/FFF
M&A/IPO
2001 DOT COM CRASHUS VC FUNDS RAN AWAY FROM EUROPE
few, STRONG EUROPEAN VC FUNDS SURVIVED
…andpre-date
LARGEFUNDTHESISAREBASED
ON$5M+FIRSTROUND
LIMITEDBIGDEALS
+
LIMITEDEXITS
=
MOSTREGIONAL
FUNDSTOOBIG
TOPROVIDEGOOD
RETURNS
YESTERDAY’SSEEDISTODAY’SSERIESA/B
YESTERDAY’SIPOsARETODAY’SACQUIHIRES
SOURCE: STEVE BLANK
SOURCE: SEED DB
MEDIANEXIT=$20M
EUROPEANECOSYSTEMDRIVER&BRIDGETOSILICONVALLEY
INVESTINTHESEEDROUNDSOFTOPEUROPEAN
STARTUPSWITHSPECIALEMPHASISONTHE
HIGH-POTENTIALCEEMARKET
MISSION
EUROPEPRODUCESHIGHER
MULTIPLESTHANU.S.
EXITARE25%SMALLER,BUT…
ENTRYVALUATIONSARE3-4XLOWER
EUROPEPRODUCES
1/2ASMANYEXITSASU.S.
AND1/3OF$100M+EXITS
WITHONLY20%OFU.S.VC
MEDIANCASH-ON-CASH
$100M+EXITMULTIPLE
4.5X
US
7.2X
EUROPE
2005-2011 SOURCE: EARLYBIRD, DOW JONES VENTURE SOURCE
REPEATENTREPRENEURS
INVCFUNDEDCOMPANIES
SOURCE: EARLYBIRD GLOBAL ENTREPRENEURSHIP REPORT
1 9 9 8 2 0 0 7
93%NEW
7%REPEAT
50%NEW
50%REPEAT
FUND+ECOSYSTEMDRIVER
INVESTMENTSCONFERENCES & EVENTS EDUCATIONAL PROGRAMS
LEADINGSTARTUP
GATHERINGINCEE
BRIDGE TO SILICON VALLEY REAL VALUE ADD
physicalpresence,establishednetwork
and partnershipswithtopinvestors,
platforms,andmajorenterprises
hands-onmarketingandgrowth
consultingforportfoliocompanies
connectiontoaworldofmentors
DESIGN//BUILD//FUND
www.startupaddventure.co
@EUVenturesummit
want the slides?
follow @vitalyg

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