Design Driven Development (Bitspiration - Krakow, Poland - June 24th, 2013)

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My slides from #Design Driven Development talk at #Bitspiration2013 cc @bitspiration

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Design Driven Development (Bitspiration - Krakow, Poland - June 24th, 2013)

  1. 1. DESIGNDRIVENDEVELOPMENTVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKERJune 2013
  2. 2. “Artislikemasturbation.Itisselfishandintrovertedanddoneforyouandyoualone...www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  3. 3. ...Designislikesex.Thereissomeoneelseinvolved,theirneedsarejustasimportantasyourown,andifeverythinggoesright,bothpartiesarehappyintheend.”ColinWright@colinismynamewww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  4. 4. DESIGN≠ARTwww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  5. 5. VitalyM.Golombentrepreneur/designermentor/advisorFounder/CEOKYIV, UKRAINEKYIV, UKRAINEDECEMBER 4-5, 2013DECEMBER 4-5, 2013E U R O P EVENTURE SUMMITE U R O P EVENTURE SUMMITpreviouslywww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  6. 6. “Good”DesignDieterRamsINDUSTRIALDESIGNGURUwww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  7. 7. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  8. 8. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  9. 9. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  10. 10. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  11. 11. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  12. 12. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  13. 13. DieterRamsTenPrinciplesofGoodDesignwww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  14. 14. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER1.ISINNOVATIVETAKESADVANTAGEOFNEWTECHNOLOGYGooddesign...
  15. 15. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER2.MAKESAPRODUCTMOREUSEFULUSEDICTATESFORMGooddesign...
  16. 16. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER3.ISAESTHETICONLYWELL-EXECUTEDOBJECTSCANBEBEAUTIFULGooddesign...
  17. 17. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER4.MAKESAPRODUCTUNDERSTANDABLEMAKESAPRODUCTTALKGooddesign...
  18. 18. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER5.ISUNOBTRUSIVENEUTRAL,OPENTOUSERSELF-EXPRESSIONGooddesign...
  19. 19. 6.ISHONESTDOESN’TMAKEPROMISESTHATCANNOTBEMETGooddesign...www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  20. 20. 7.ISLONG-LASTINGFASHIONABLEDESIGNDATESQUICKLYGooddesign...www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  21. 21. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER8.ISTHOROUGHLEAVESNOTHINGTOCHANCE,DOWNTOTHELASTDETAILGooddesign...
  22. 22. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER9.ISENVIRONMENTALLY-FRIENDLYUSESONLYWHATISNEEDEDGooddesign...
  23. 23. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER10.ISASLITTLEDESIGNISPOSSIBLESIMPLEANDPUREGooddesign...
  24. 24. ANDNOWSOMEBADDESIGN...www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  25. 25. AmforaHvarHotel(Croatia)
  26. 26. Mirror
  27. 27. Hot ColdYearsofTraining
  28. 28. HotColdAmforaHvar
  29. 29. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  30. 30. CONSISTENTwww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  31. 31. howimportantisperception?www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  32. 32. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKERtrustuswithyourbankinglogins
  33. 33. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER60-80%markupondirt,oil,wax,andfragrance
  34. 34. sohowmuchis“design”worth?www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  35. 35. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER+100-350%
  36. 36. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER+200-400%
  37. 37. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER+100-500%
  38. 38. +800-1000%www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  39. 39. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER+200-5600%
  40. 40. “Designisnotjustwhatitlookslike.Designishowitworks.”SteveJobswww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  41. 41. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  42. 42. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  43. 43. INTERFACELOGIC99%OFTHEWORLDDOESNOTUNDERSTANDTHEMAGICOFPROGRAMMINGYOURAPPLICATIONDATAINTERFACEHOWUSERSSEEITMAGICwww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  44. 44. “Asfarasthecustomerisconcerned,theinterfaceistheproduct.”JefRaskinCreatorofAppleMacintoshwww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  45. 45. designdisciplineswww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  46. 46. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKERGRAPHICDESIGNBRANDINGILLUSTRATIONTYPOGRAPHYIMAGEMANIPULATION
  47. 47. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKERuserexperienceGRAPHICDESIGNPSYCHOLOGYKNOWLEDGEOFMEDIUMSENSEINTENT
  48. 48. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKERui/visualSUBSETOFUX&GRAPHICDESIGNDESIGNPRINCIPALSFORGIVENOSSURFACEFUNCTIONALITY
  49. 49. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKERfront-enddeveloperDESIGNEYEEXECUTEUX/UIBRIDGETOENGINEERING
  50. 50. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKERmarketingCOPYWRITINGSALESVOICEOFTHECUSTOMER
  51. 51. Designdisciplineswww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKERUI/VISUAL FRONT-ENDDEV.GRAPHICDESIGN USEREXPERIENCE MARKETING
  52. 52. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER“Gooddesignisobvious.Greatdesignistransparent.”JoeSparano@joesparano
  53. 53. user-centricdesignwww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  54. 54. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  55. 55. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  56. 56. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKERNOSUCCESSFULPRODUCTHASEVERCOMEOUTOFAFOCUSGROUP
  57. 57. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER"IfIhadaskedpeoplewhattheywanted,theywouldhavesaidfasterhorses."HenryFord
  58. 58. designsuccessformula...www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  59. 59. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKERVision+Feedbackfromcustomers/users+Culture(consistency&expectations)+TechniquesJaredSpool/UIE@jmspool
  60. 60. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKERJaredSpool/UIE@jmspoolDesignParadigmsUnintentional
  61. 61. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKERJaredSpool/UIE@jmspoolDesignParadigmsUnintentional self geniusactivity-focused
  62. 62. designdrivenDevelopmentwww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  63. 63. designgoesfirstwww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  64. 64. PROBLEMDEFINITIONWIREFRAMES+PROTOTYPESUSERINTERFACEDESIGNARCHITECTUREAPPLICATIONDEVELOPMENTFRONT-ENDDEVELOPMENTMARKETINGCUSTOMERFEEDBACKRINSE&REPEATwww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  65. 65. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER“Designisintelligencemadevisible.”DonNewgren
  66. 66. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKERdefinetheproblemandletdesignersdotheirjobs
  67. 67. workingwithdesignerswww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  68. 68. whatdodesignersneed?www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  69. 69. hint:it’snotmoremoneywww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  70. 70. InterestingProblems
  71. 71. CreativeEnvironment
  72. 72. ASeatatTheTable
  73. 73. howwouldyoulikeyourdesign?picktwowww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  74. 74. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKERFAST CHEAPGREATFREEUGLY,RUSHED,ANDCARELESSNEVERONTIMEDOESNOTEXISTYOUGETWHATYOUPAYFORDOESNOTEXISTTRASHDOESNOTEXIST
  75. 75. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKERBUSINESSDESIGN ENGINEERINGYOURSTARTUP
  76. 76. designiscorewww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  77. 77. thanksforyourattentionwww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  78. 78. wanttheslides?follow@vitalygwww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER

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