PR is now Social PR - Strategic Social Media is Highly Integrated Blend of PR + Social Media
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Social media is the center of your communications universe, the hub of your wheel. Prepared by social media and social PR strategist and consultant and blogger, Giselle Bisson, http://www.visibilityshift.com
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PR is now Social PR - Strategic Social Media is Highly Integrated Blend of PR + Social Media
- 1. visibilityshift shifting your visibility to a new level Why social media is now the center of your communication strategy. Prepared by: Giselle Bisson, principal Visibility Shift Communications January 2011
- 2. the goals • Customers - customer experience, customer service/support, feedback • Community - build & engage with customers, media & fans • Brand - awareness, thought leadership, image • Business - web traffic, sales leads, revenue
- 3. Output Thought Sales Leads & Leadership Direct Sales Print & Web Advertising, Email Newsletter Website traffic Press Releases Press Relationships Social SEO/SEM News, Videos, Photos, etc. Media Product Internal Feedback/ Communications Development Customer Promotions/ Service/ Special Offers Customer Feedback Feedback Social media is the hub of your new marketing strategy
- 4. website blog Your blog is center of your social media universe...
- 5. for example: Your keyword-embedded press release goes to your WordPress blog, then automatically goes to sites like StumbleUpon, Delicious, Twitter, your Facebook personal and fan pages, it updates your LinkedIn personal and business page status & hopefully spreads from there, virally, where it is “spidered” and picked up by search engines and then RSS feeds are reprinted in blogs worldwide....all in minutes. and so forth and so on.... One feeds the others creating....
- 6. Tens of thousands of links. Page rank! and web traffic
- 7. Your information gets retweeted, Facebooked and is syndicated as an RSS feed where it is picked up in blogs all over the world creating... Linkbacks to your way better than SEO! website
- 8. socialPR • Social Media + Traditional Press Relations = Social PR • Press and influencers become your friends. • Micro-news releases -- 140 characters or less. • Drives traffic to blog/website • Interactive relationship building vs spamming. • Your company story builds