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NAB Business / EURO RSCG. Finance Sector and Brands as Broadcasters

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General Manager Melbourne, Nick Bolton presented to the NAB Business team on 'Brands as Broadcasters' …

General Manager Melbourne, Nick Bolton presented to the NAB Business team on 'Brands as Broadcasters'

Organised by the EURO RSCG agency team in Melbourne

Looks at business and corporate applications of online video within the finance sector

Published in: Economy & Finance

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  • Triangle diagram
  • Diagram showing 1st layer highlighted
  • Diagram showing 2nd layer highlighted
  • Diagram showing 3rd layer highlighted
  • Diagram showing top layer highlighted
  • Show animated Viostream diagram
  • Transcript

    • 1. Brands as Broadcasters Nick Bolton GM Melbourne Viocorp EURO RSCG / NAB Digital Natives 22 September 2010
    • 2. What is Viocorp?
      • Australia’s leading online video technology company
    • 3. What is Viocorp
      • Formed in 2002
      • 72 staff across two offices
      • SaaS based philosophy
      • Utilise the Akamai network
      • Award winning locally and overseas
      • NAB partner (NAB Broker, Academy, Aviva , MLC)
      • Many world firsts (Vatican, YouTube, HTML5, Catch up TV)
    • 4.  
    • 5. Total global internet traffic
    • 6. Consumer internet traffic
    • 7. Consumer video traffic
    • 8. Mobile internet traffic
    • 9. Beyond 2014
    • 10. Australian appetite July 2010 4 out of 5 Australians viewed online video (81%) Average of 7hours online video viewed per month by an Australian 970m online videos viewed Average viewer watched 90.8 videos
    • 11. The industry now
    • 12. 1st layer - Free
      • Free to view
      • Advertising supported
      • Short content
      • Tough to monetise
      • Tough to control
      • Market shakeout coming
    • 13. 2nd layer - Corporate
      • Content viewers will not pay for content
      • Content owners will pay to have content delivered
      • Corporates, government, sports clubs, churches, etc
      • Brand, stick, engage, buy, sample, interact, network, leverage,
    • 14. 3rd layer - Premium
      • Niche content
      • Content more easily ‘monetised’ ie viewers prepared to pay for content
    • 15. 4th layer - Broadcasters
      • Multiple revenue sources
      • Probably a traditional broadcast model sitting behind it ...opens up niche broadcast opportunities...
    • 16. Video value chain
    • 17.  
    • 18.  
    • 19.  
    • 20.  
    • 21.  
    • 22.  
    • 23.  
    • 24. Commercialisation
      • Brand Duration / Permanence Engagement Post-event follow up Community and networking Speed to market Geographical dispersion Leverage into call to actions – subscribe, try, purchase, join, Lead generation
    • 25. Principles of Monetisation
      • Advertising Sponsorship Pay-per-view Subscription Content syndication Cross-platform Branded content
    • 26. What is Viocorp?
      • Australia’s leading online video technology company
    • 27. Products
        • Viostream Online video platform
        • VioCast Video and slides
        • VioAd Dynamic video ad serving
        • VioTV WebTV portals
        • VioMedia Rich media CMS
        • Professional services
        • Live and on demand video production
        • Front and beck and development
    • 28.  
    • 29.  
    • 30.  
    • 31.  
    • 32.  
    • 33.  
    • 34.  
    • 35. Social TV
    • 36.  
    • 37.  
    • 38.  
    • 39.  
    • 40.  
    • 41.  
    • 42.  
    • 43.  
    • 44.  
    • 45.  
    • 46.  
    • 47.  
    • 48. Resources
      • www.videonuze.com
      • www.streamingmedia.com
      • www.reelseo.com
      • www.newteevee.com
    • 49. Question time
        • Nick Bolton, GM Melbourne
        • e: nick.bolton @viocorp.com
        • m: 0412 101726
        • t: @nickybee99 / @viocorp
        • www.slideshare.com/viocorp
        • www.facebook.com/viocorp
        • www.viotv.com