Brands as Broadcasters Nick Bolton GM Melbourne Viocorp EURO RSCG / NAB  Digital Natives 22 September 2010
What is Viocorp? <ul><li>Australia’s leading online video technology company </li></ul>
What is Viocorp <ul><li>Formed in 2002 </li></ul><ul><li>72 staff across two offices </li></ul><ul><li>SaaS based philosop...
 
Total global internet traffic
Consumer internet traffic
Consumer video traffic
Mobile internet traffic
Beyond 2014
Australian appetite July 2010 4 out of 5  Australians  viewed online video  (81%) Average of 7hours online video viewed pe...
The industry now
1st layer - Free <ul><li>Free to view </li></ul><ul><li>Advertising supported </li></ul><ul><li>Short content </li></ul><u...
2nd layer - Corporate <ul><li>Content viewers will not pay for content </li></ul><ul><li>Content owners will pay to have c...
3rd layer - Premium <ul><li>Niche content </li></ul><ul><li>Content more easily ‘monetised’ ie viewers prepared to pay for...
4th layer - Broadcasters  <ul><li>Multiple revenue sources </li></ul><ul><li>Probably a traditional broadcast model sittin...
Video value chain
 
 
 
 
 
 
 
Commercialisation <ul><li>Brand Duration / Permanence Engagement Post-event follow up Community and networking Speed to ma...
Principles of Monetisation <ul><li>Advertising Sponsorship Pay-per-view Subscription Content syndication Cross-platform Br...
What is Viocorp? <ul><li>Australia’s leading online video technology company </li></ul>
Products <ul><ul><li>Viostream Online video platform </li></ul></ul><ul><ul><li>VioCast Video and slides </li></ul></ul><u...
 
 
 
 
 
 
 
Social TV
 
 
 
 
 
 
 
 
 
 
 
 
Resources <ul><li>www.videonuze.com </li></ul><ul><li>www.streamingmedia.com </li></ul><ul><li>www.reelseo.com </li></ul><...
Question time <ul><ul><li>Nick Bolton, GM Melbourne </li></ul></ul><ul><ul><li>e:  nick.bolton @viocorp.com </li></ul></ul...
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NAB Business / EURO RSCG. Finance Sector and Brands as Broadcasters

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General Manager Melbourne, Nick Bolton presented to the NAB Business team on 'Brands as Broadcasters'

Organised by the EURO RSCG agency team in Melbourne

Looks at business and corporate applications of online video within the finance sector

Published in: Economy & Finance
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  • NAB Business / EURO RSCG. Finance Sector and Brands as Broadcasters

    1. 1. Brands as Broadcasters Nick Bolton GM Melbourne Viocorp EURO RSCG / NAB Digital Natives 22 September 2010
    2. 2. What is Viocorp? <ul><li>Australia’s leading online video technology company </li></ul>
    3. 3. What is Viocorp <ul><li>Formed in 2002 </li></ul><ul><li>72 staff across two offices </li></ul><ul><li>SaaS based philosophy </li></ul><ul><li>Utilise the Akamai network </li></ul><ul><li>Award winning locally and overseas </li></ul><ul><li>NAB partner (NAB Broker, Academy, Aviva , MLC) </li></ul><ul><li>Many world firsts (Vatican, YouTube, HTML5, Catch up TV) </li></ul>
    4. 5. Total global internet traffic
    5. 6. Consumer internet traffic
    6. 7. Consumer video traffic
    7. 8. Mobile internet traffic
    8. 9. Beyond 2014
    9. 10. Australian appetite July 2010 4 out of 5 Australians viewed online video (81%) Average of 7hours online video viewed per month by an Australian 970m online videos viewed Average viewer watched 90.8 videos
    10. 11. The industry now
    11. 12. 1st layer - Free <ul><li>Free to view </li></ul><ul><li>Advertising supported </li></ul><ul><li>Short content </li></ul><ul><li>Tough to monetise </li></ul><ul><li>Tough to control </li></ul><ul><li>Market shakeout coming </li></ul>
    12. 13. 2nd layer - Corporate <ul><li>Content viewers will not pay for content </li></ul><ul><li>Content owners will pay to have content delivered </li></ul><ul><li>Corporates, government, sports clubs, churches, etc </li></ul><ul><li>Brand, stick, engage, buy, sample, interact, network, leverage, </li></ul>
    13. 14. 3rd layer - Premium <ul><li>Niche content </li></ul><ul><li>Content more easily ‘monetised’ ie viewers prepared to pay for content </li></ul>
    14. 15. 4th layer - Broadcasters <ul><li>Multiple revenue sources </li></ul><ul><li>Probably a traditional broadcast model sitting behind it ...opens up niche broadcast opportunities... </li></ul>
    15. 16. Video value chain
    16. 24. Commercialisation <ul><li>Brand Duration / Permanence Engagement Post-event follow up Community and networking Speed to market Geographical dispersion Leverage into call to actions – subscribe, try, purchase, join, Lead generation </li></ul>
    17. 25. Principles of Monetisation <ul><li>Advertising Sponsorship Pay-per-view Subscription Content syndication Cross-platform Branded content </li></ul>
    18. 26. What is Viocorp? <ul><li>Australia’s leading online video technology company </li></ul>
    19. 27. Products <ul><ul><li>Viostream Online video platform </li></ul></ul><ul><ul><li>VioCast Video and slides </li></ul></ul><ul><ul><li>VioAd Dynamic video ad serving </li></ul></ul><ul><ul><li>VioTV WebTV portals </li></ul></ul><ul><ul><li>VioMedia Rich media CMS </li></ul></ul><ul><ul><li>Professional services </li></ul></ul><ul><ul><li>Live and on demand video production </li></ul></ul><ul><ul><li>Front and beck and development </li></ul></ul>
    20. 35. Social TV
    21. 48. Resources <ul><li>www.videonuze.com </li></ul><ul><li>www.streamingmedia.com </li></ul><ul><li>www.reelseo.com </li></ul><ul><li>www.newteevee.com </li></ul>
    22. 49. Question time <ul><ul><li>Nick Bolton, GM Melbourne </li></ul></ul><ul><ul><li>e: nick.bolton @viocorp.com </li></ul></ul><ul><ul><li>m: 0412 101726 </li></ul></ul><ul><ul><li>t: @nickybee99 / @viocorp </li></ul></ul><ul><ul><li>www.slideshare.com/viocorp </li></ul></ul><ul><ul><li>www.facebook.com/viocorp </li></ul></ul><ul><ul><li>www.viotv.com </li></ul></ul>
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