AIMIA Mobile Industry Group - mobile video

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Nick Bolton, Viocorp gave a short presentation of facts and stats of the mobile video space, courtesy of research from Comscore, and provided a few cast studies of live and on demand video delivery to mobiles.

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AIMIA Mobile Industry Group - mobile video

  1. 1. Mobile Video – AIMIA MIG Nick Bolton Viocorp April 2012 1
  2. 2. Tablets / Mobile Drive 35% of Non-Computer Traffic in Australia Breakdown of Non-Computer Device Traffic Among Selected Markets Mobile Tablet Other 3.8% 7.7% 7.5% 34.4% 24.7% 28.1% 6.4% 29.7% 13.2% 39.5% 61.8% 67.6% 64.4% 63.9% 47.3% Singapore UK U.S. Australia Canada Source: comScore Device Essentials, August 2011 2
  3. 3. Australia Falls Outside of the Most Engaged Global Video Markets… Selected Markets by Videos per Viewer Selected Markets by Video Viewing Penetration Canada 303.7 Turkey 93.6% U.S. 286.3 Canada 90.9% UK 268.6 Chile 90.2% Turkey 250.7 Argentina 89.6% Germany 250.6 Brazil 89.0% Japan 222.7 Hong Kong 88.9% France 190.1 U.S. 88.0% Spain 171.3 Mexico 87.2%Hong Kong 160.0 France 86.8%Singapore 153.2 Russian Federation 86.8%Australia averages 144.5 videos per viewer Online video reaches 82% of Australia’s web population Source: comScore Video Metrix, Viewers Age 15+ Home/Work Location, October 2011 3
  4. 4. But Australian Online Video Usage is Growing Quickly Average Hours per Viewer in Australia Average Videos per Viewer in Australia + 75% + 55% 13.5 144.5 93.1 7.7 October, 2010 October, 2011 October, 2010 October, 2011 Source: comScore Video Metrix, Viewers Age 15+ Home/Work Location, Australia, October 2011 4
  5. 5. Duration Moves Upwards as Long-Form TV Content Moves Online Total Online Video Viewing Minutes (MM) in Australia +92% vs. year ago 10,000 in total online video minutes, driven by just 8,000 a 10%increase in unique viewers 6,000 4,000 2,000 0 Oct-2010 Dec-2010 Feb-2011 Apr-2011 Jun-2011 Aug-2011 Oct-2011 Source: comScore Video Metrix, Viewers Age 15+ Home/Work Location, Australia, October 2011 5
  6. 6. Snapshot of Australia’s Online Video Market Source: comScore Video Metrix, Viewers Age 15+ Home/Work Location, Australia, October 2011 6
  7. 7. How to connect content and distribution Viocorp connects content and viewers through innovation 7
  8. 8. Reaching audiences across multiple devicesWhat is it ? • Giving viewers a consistent experience across desktop, tablet and mobileWho is doing it ? • CommSec • Sydney Opera House • TonTonHow can Viocorp help you ?• Automatic device detection and support for all major devices• Advice on how best to deliver your content across new platforms 8
  9. 9. Reaching audiences LIVE across multiple devicesWhat is it ? • Giving viewers a consistent experience across desktop, tablet and mobileWho is doing it ? • CommSec • Sydney Opera House • TonTonHow can Viocorp help you ?• Automatic device detection and support for all major devices• Advice on how best to deliver your content across new platforms 9
  10. 10. Reaching audiences across multiple channelsWhat is it ? • Streaming events across YouTube, Facebook, iPhone AppsWho is doing it ? • Vivid Festival Sydney Opera House • TedX Conference • Virgin Mobile • Sky News Federal electionHow can Viocorp help you ? • Viocorp is a YouTube premium partner • Experience of delivering online video into most social media channels 10
  11. 11. Reaching audiences across multiple channelsWhat is it ? • Streaming events across YouTube, Facebook, iPhone AppsWho is doing it ? • Vivid Festival Sydney Opera House • TedX Conference • Virgin Mobile • Sky News Federal electionHow can Viocorp help you ? • Viocorp is a YouTube premium partner • Experience of delivering online video into most social media channels 11
  12. 12. 2012 and beyond – IPTV - TonTonProject:• Changed how a country how watches TV• Registration for dynamic targeted advertising•1 billion ads served in 12 months• Recommendation engine• Pay per view and subscription• Cross-platform synchronisation / delivery 12
  13. 13. Issue with interactivity 13
  14. 14. The AIMIA MIG challenge from Viocorp 14
  15. 15. Thank you Nick Bolton, Viocorp T: 02 8007 6200 M: 0412 101726 @viocorp / @nickybee99 www.viocorp.com / www.nickbolton.com.au nick.bolton@viocorp.com 17

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