Slideshare agency june 2011

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Presentation given as a Lunch and Learn session to digital agencies, educating them on online video.
Includes facts and stats on consumer behaviour and uptake, then shows case studies

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Slideshare agency june 2011

  1. 1. Consumer viewing habits
  2. 2. Consumer internet traffic
  3. 3.
  4. 4.
  5. 5.
  6. 6.
  7. 7.
  8. 8. The Video Platform Market
  9. 9. Online video platform model
  10. 10. Commercialisation <ul><li>Commercialisation comes before monetisation </li></ul><ul><li>Brand </li></ul><ul><li>Engagement </li></ul><ul><li>Longtail </li></ul><ul><li>Lead generation </li></ul><ul><li>Direct Response </li></ul><ul><li>Subscribe, sample, demo, appointment, forward, feedback, survey, social networks </li></ul><ul><li>Build content and audience before monetisation </li></ul><ul><li>Free v Freemium v Premium </li></ul>
  11. 11. <ul><li>http://www.reelseo.com/42-ways-online-video-business/ </li></ul>
  12. 12.
  13. 13.
  14. 14.
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  16. 16.
  17. 17.
  18. 18.
  19. 19. <ul><li>CAMPAIGN SITES </li></ul><ul><li>Using streaming references within your media player </li></ul>
  20. 20.
  21. 21.
  22. 22. <ul><li>EMBED CODE </li></ul><ul><li>AND </li></ul><ul><li>ENHANCED MEDIA PLAYERS </li></ul>
  23. 23.
  24. 24.
  25. 25.
  26. 26.
  27. 27. <ul><li>Viocast </li></ul><ul><li>Video with slides as </li></ul><ul><li>hyperlink </li></ul><ul><li>embedded iframe </li></ul><ul><li>chat / twitter </li></ul>
  28. 28.
  29. 29.
  30. 30.
  31. 31.
  32. 32. <ul><li>Web TV portals </li></ul>
  33. 33.
  34. 34.
  35. 35. <ul><li>Live streaming large events </li></ul>
  36. 36.
  37. 37.
  38. 38. <ul><li>Live streaming </li></ul><ul><li>into YouTube, Facebook, phones </li></ul>
  39. 39.
  40. 40.
  41. 41.
  42. 42.
  43. 43. Monetisation Opportunities <ul><li>Once you have content and audience, </li></ul><ul><li>PayPerView </li></ul><ul><li>Subscription </li></ul><ul><li>Downloads </li></ul><ul><li>Advertising </li></ul><ul><li>Sponsorship </li></ul><ul><li>Syndication </li></ul><ul><li>Branded content </li></ul><ul><li>Vouchering </li></ul><ul><li>Cross promotions </li></ul>
  44. 44.
  45. 45.
  46. 46.
  47. 47.
  48. 48.
  49. 49. <ul><li>Content Management and IPTV </li></ul>
  50. 50.
  51. 51.
  52. 52. <ul><li>http://www.slideshare.net/viocorp </li></ul><ul><li>Nick Bolton [email_address] / 0412 101726 / @nickybee99 </li></ul><ul><li>2 / 47 Murray Street, Pyrmont, Sydney, NSW 2009 / 02 8007 6200 </li></ul><ul><li>1 / 1 Cecil Place, Prahran, Melbourne, VIC 3181 / 03 9005 4400 </li></ul><ul><li>www.viocorp.com / @viocorp </li></ul>Thank you
  53. 53. Who we are? Australian business 8 years old Based in Sydney and Melbourne 75 staff – about 40 engineers Privately owned Profitable
  54. 54. Who do we do it for?

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