Online video and distribution masterclass                    Nick Bolton, Viocorp             1-4.30pm, Saturday 6th Octob...
AGENDA – SESSION ONE How do we consume content Local and international facts and stats About me, Viocorp and Feverpitch Co...
AGENDA – SESSION TWO Commercialization Monetization By industry sector Challenges The future Questions and Answers
RESOURCES www.streamingmedia.com www.reelseo.com www.paidcontent.org www.mediawave.tv www.onlinevideo.net www.videonuze.co...
WHITE PAPERS Telstra - Digital Media Bank Sept 2012 Neilsen - Multi Screen Report Feb 2012 BCG - Culture boom – March 2012...
CONSUMING CONTENT
CONSUMING CONTENT Hours spent on Free to Air Hours spent on Subscription TV Hours on Catch Up TV Retail – DVD purchased an...
THE ONLINE VIDEO SECTOR
INTERNATIONAL - COMSCORE
LOCAL – MARKETING MAGAZINE
LOCAL – SCREEN AUSTRALIA
LOCAL - SCREEN AUSTRALIA
LOCAL – SCREEN AUSTRALIA
THE ONLINE VIDEO PLATFORM MARKET
ABOUT
ABOUT VIOCORP Ten years old Sydney, Melbourne, Canberra, Singapore 75 staff, 40 engineers Products  –   Live streaming  – ...
NICE SHORTS (DEFUNCT)
ABOUT ME
ABOUT FEVERPITCHWe help fund, produce, distribute and monetise content across feature,doco and short film, TV, corporate a...
CONTENT V DISTRIBUTION
CONTENT V DISTRIBUTION
FORMATSONLINE VIDEO PLATFORMS
FLASH, QUICKTIME, WINDOWS, HTML 5 - AAAGH
STREAMING, PROGRESSIVE, ADAPTIVE - AAAGH
ONLINE VIDEO PLATFORMS - DEMO
ON-DEMAND
STREAMING REFERENCE – 12 CANOES
EMBED CODE - BLACKMORES
ENHANCED MEDIA PLAYER – TELSTRA SUPER
WEB TV PORTAL - DELOITTE
LIVE
YOUTUBE SYMPHONY
SPLENDOUR IN THE GRASS
FACEBOOK - NRMA
VIDEO AND SLIDES
VIDEO AND TWITTER
BREAK
PART TWO
AGENDA – SESSION TWO Commercialization Monetization By industry sector Challenges The future Questions and Answers
COMMERCIALISATION
COMMERCIALIZATION Branding Engagement Longtail Lead generation Speed to market / geographical dispersion Direct response  ...
COMMERCIALIZATION
MONETISATION
MONETIZATION Advertising Sponsorship Pay per view Subscription Downloads Syndication / Licensing Branded content Self funded
ADVERTISING
SPONSORSHIP
PAY PER VIEW
PAY PER VIEW
PAY PER VIEW
SUBSCRIPTION
SUBSCRIPTION
CORPORATE / BRANDED
SYNDICATION   DISTRIBBER
SYNDICATION   DISTRIBBER
CROWDFUNDING
SELF-FUNDED   FILLIM
SELF-FUNDED   DYNAMO
SELF-FUNDED   VIMEO
CASE STUDY   MOSHCAM
STUDIO
BY INDUSTRY SECTOR
GOVERNMENT
GOVERNMENT - ACCESSIBILITY
HEALTHCARE
FINANCE
INVESTOR RELATIONS
NOT FOR PROFIT
CHALLENGES
NBN / COST OF STORAGE AND BANDWIDTH
THE FUTURE
IPTV
CLOUD Content storage Shared across devices
CLOSE
QUESTIONS AND ANSWERS
Nick Boltonwww.nickbolton.com.aue: nick@feverpitchentertainment.com / nick.bolton@viocorp.comm: 0412 101726t: @nickybee99S...
'Online Video Masterclass' for for Screen Content Business MBA
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'Online Video Masterclass' for for Screen Content Business MBA

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Saturday 6th October 2012
1.15 - 4.30pm
AFTRS, Entertainment Quarter, Fox Studios

Published in: Technology
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'Online Video Masterclass' for for Screen Content Business MBA

  1. 1. Online video and distribution masterclass Nick Bolton, Viocorp 1-4.30pm, Saturday 6th October 2012 AFTRS, Fox Studios, Sydney1
  2. 2. AGENDA – SESSION ONE How do we consume content Local and international facts and stats About me, Viocorp and Feverpitch Content v Distribution Formats and Online video platforms On-demand v liveBREAK
  3. 3. AGENDA – SESSION TWO Commercialization Monetization By industry sector Challenges The future Questions and Answers
  4. 4. RESOURCES www.streamingmedia.com www.reelseo.com www.paidcontent.org www.mediawave.tv www.onlinevideo.net www.videonuze.com www.newteevee.com
  5. 5. WHITE PAPERS Telstra - Digital Media Bank Sept 2012 Neilsen - Multi Screen Report Feb 2012 BCG - Culture boom – March 2012 Screen Australia – Beyond the Box, May 2012 Akamai - State of the Internet , Quarterly Cisco Visual Networking Index
  6. 6. CONSUMING CONTENT
  7. 7. CONSUMING CONTENT Hours spent on Free to Air Hours spent on Subscription TV Hours on Catch Up TV Retail – DVD purchased and rented Online –purchased and rented Trips to the cinema Illegal downloads (music, tv and films) Music CD retail Music iTunes etc Music subscription Others
  8. 8. THE ONLINE VIDEO SECTOR
  9. 9. INTERNATIONAL - COMSCORE
  10. 10. LOCAL – MARKETING MAGAZINE
  11. 11. LOCAL – SCREEN AUSTRALIA
  12. 12. LOCAL - SCREEN AUSTRALIA
  13. 13. LOCAL – SCREEN AUSTRALIA
  14. 14. THE ONLINE VIDEO PLATFORM MARKET
  15. 15. ABOUT
  16. 16. ABOUT VIOCORP Ten years old Sydney, Melbourne, Canberra, Singapore 75 staff, 40 engineers Products – Live streaming – Online video platform – Web and IPTV portals – Rich media advertising www.viocorp.com
  17. 17. NICE SHORTS (DEFUNCT)
  18. 18. ABOUT ME
  19. 19. ABOUT FEVERPITCHWe help fund, produce, distribute and monetise content across feature,doco and short film, TV, corporate and branded content, apps, webseries, theatre and morewww.feverpitchentertainment.com
  20. 20. CONTENT V DISTRIBUTION
  21. 21. CONTENT V DISTRIBUTION
  22. 22. FORMATSONLINE VIDEO PLATFORMS
  23. 23. FLASH, QUICKTIME, WINDOWS, HTML 5 - AAAGH
  24. 24. STREAMING, PROGRESSIVE, ADAPTIVE - AAAGH
  25. 25. ONLINE VIDEO PLATFORMS - DEMO
  26. 26. ON-DEMAND
  27. 27. STREAMING REFERENCE – 12 CANOES
  28. 28. EMBED CODE - BLACKMORES
  29. 29. ENHANCED MEDIA PLAYER – TELSTRA SUPER
  30. 30. WEB TV PORTAL - DELOITTE
  31. 31. LIVE
  32. 32. YOUTUBE SYMPHONY
  33. 33. SPLENDOUR IN THE GRASS
  34. 34. FACEBOOK - NRMA
  35. 35. VIDEO AND SLIDES
  36. 36. VIDEO AND TWITTER
  37. 37. BREAK
  38. 38. PART TWO
  39. 39. AGENDA – SESSION TWO Commercialization Monetization By industry sector Challenges The future Questions and Answers
  40. 40. COMMERCIALISATION
  41. 41. COMMERCIALIZATION Branding Engagement Longtail Lead generation Speed to market / geographical dispersion Direct response – Subscribe, sample, – demo, appt, forward, – feedback, – survey, social Build content and audience before monetisation FREE v FREEMIUM v PREMIUM
  42. 42. COMMERCIALIZATION
  43. 43. MONETISATION
  44. 44. MONETIZATION Advertising Sponsorship Pay per view Subscription Downloads Syndication / Licensing Branded content Self funded
  45. 45. ADVERTISING
  46. 46. SPONSORSHIP
  47. 47. PAY PER VIEW
  48. 48. PAY PER VIEW
  49. 49. PAY PER VIEW
  50. 50. SUBSCRIPTION
  51. 51. SUBSCRIPTION
  52. 52. CORPORATE / BRANDED
  53. 53. SYNDICATION DISTRIBBER
  54. 54. SYNDICATION DISTRIBBER
  55. 55. CROWDFUNDING
  56. 56. SELF-FUNDED FILLIM
  57. 57. SELF-FUNDED DYNAMO
  58. 58. SELF-FUNDED VIMEO
  59. 59. CASE STUDY MOSHCAM
  60. 60. STUDIO
  61. 61. BY INDUSTRY SECTOR
  62. 62. GOVERNMENT
  63. 63. GOVERNMENT - ACCESSIBILITY
  64. 64. HEALTHCARE
  65. 65. FINANCE
  66. 66. INVESTOR RELATIONS
  67. 67. NOT FOR PROFIT
  68. 68. CHALLENGES
  69. 69. NBN / COST OF STORAGE AND BANDWIDTH
  70. 70. THE FUTURE
  71. 71. IPTV
  72. 72. CLOUD Content storage Shared across devices
  73. 73. CLOSE
  74. 74. QUESTIONS AND ANSWERS
  75. 75. Nick Boltonwww.nickbolton.com.aue: nick@feverpitchentertainment.com / nick.bolton@viocorp.comm: 0412 101726t: @nickybee99Slideshow available atViocorp, 2/ 47 Murray Street, Pyrmont, Sydney NSW 2009w: www.viocorp.comt: @viocorpFeverpitch Entertainment: 3 / 2 Hill Street, Surry Hills, Sydney NSW 2010w: www.feverpitchentertainment.comt: @feverpitchent

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