Large scale events August 2011

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Large scale events August 2011

  1. 1.
  2. 2. Consumer viewing habits
  3. 3. Consumer internet traffic
  4. 4.
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  9. 9. The Video Platform Market
  10. 10. Online video platform model
  11. 11. Commercialisation <ul><li>Commercialisation comes before monetisation </li></ul><ul><li>Brand </li></ul><ul><li>Engagement </li></ul><ul><li>Longtail </li></ul><ul><li>Lead generation </li></ul><ul><li>Direct Response </li></ul><ul><li>Subscribe, sample, demo, appointment, forward, feedback, survey, social networks </li></ul><ul><li>Build content and audience before monetisation </li></ul><ul><li>Free v Freemium v Premium </li></ul>
  12. 12. <ul><li>http://www.reelseo.com/42-ways-online-video-business/ </li></ul>
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  20. 20. <ul><li>CAMPAIGN SITES </li></ul><ul><li>Using streaming references within your media player </li></ul>
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  23. 23. <ul><li>EMBED CODE </li></ul><ul><li>AND </li></ul><ul><li>ENHANCED MEDIA PLAYERS </li></ul>
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  29. 29. <ul><li>Viocast </li></ul><ul><li>Video with slides as </li></ul><ul><li>hyperlink </li></ul><ul><li>embedded iframe </li></ul><ul><li>chat / twitter </li></ul>
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  34. 34. <ul><li>Web TV portals </li></ul>
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  37. 37. <ul><li>Live streaming large events </li></ul>
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  43. 43. <ul><li>Live streaming </li></ul><ul><li>into YouTube, Facebook, phones </li></ul>
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  48. 48. Monetisation Opportunities <ul><li>Once you have content and audience, </li></ul><ul><li>PayPerView </li></ul><ul><li>Subscription </li></ul><ul><li>Downloads </li></ul><ul><li>Advertising </li></ul><ul><li>Sponsorship </li></ul><ul><li>Syndication </li></ul><ul><li>Branded content </li></ul><ul><li>Vouchering </li></ul><ul><li>Cross promotions </li></ul>
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  54. 54. <ul><li>Content Management and IPTV </li></ul>
  55. 55.
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  57. 57. <ul><li>http://www.slideshare.net/viocorp </li></ul><ul><li>Nick Bolton [email_address] / 0412 101726 / @nickybee99 </li></ul><ul><li>2 / 47 Murray Street, Pyrmont, Sydney, NSW 2009 / 02 8007 6200 </li></ul><ul><li>1 / 1 Cecil Place, Prahran, Melbourne, VIC 3181 / 03 9005 4400 </li></ul><ul><li>www.viocorp.com / @viocorp </li></ul>Thank you
  58. 58. Who we are? Australian business 8 years old Based in Sydney and Melbourne 75 staff – about 40 engineers Privately owned Profitable
  59. 59. Who do we do it for?

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