Inst Chartered Accountants Australia - Online Video Production
TAP IT NSW Group Nick Bolton, Viocorp11.20am - 11.50am, Wednesday 9th October 2012 Instiute of Charters Accountants Australia L9, 33 Erskine Street, Sydney
AGENDA Why online video? How are accounting firms using online video to market themselves? How can you get started? Turning accountants into talent, getting them “camera ready” What you need to think about the ensure success?
ABOUT VIOCORP Ten years old Sydney, Melbourne, Canberra, Singapore 75 staff, 40 engineers Products – Live streaming – Online video platform – Web and IPTV portals – Rich media advertising www.viocorp.com
ABOUT FEVERPITCHWe help fund, produce, distribute and monetise content across feature,doco and short film, TV, corporate and branded content, apps, webseries, theatre and more
CREATING THE BRIEF Project overview Objectives and Marketing Proposition Target Market Tone of voice Timelines Examples – good & bad Stakeholders sign offTIP: Treat it as a pilot! Always!
THE RUN SHEET (SCRIPT) First draft Include creative overview Audio, video and animations / overlays Doesn‟t have to be word for word unless using teleprompter Get sign off from stakeholders Film multiple clips in one day 10 x 2 minute clips (short form) better than 1 x 20minute clip (long form)TIP: Discipline yourself to shoot third Thursday of every month
THE CALL SHEET Contact Details of Cast and Crew Location, Parking, Transport Schedule on the day Wardrobe Script Other production notesTIP: Plan for double the time, and provide a „super early‟ call time for each Talent.
LOCATION LOCATION LOCATION Studio or Boardroom or On location Sound Light Availability Bumping in the gear Dressing the setTIP: Be quiet for two minutes during recce – listen to the audio
STAFF V TALENTSTAFF TALENTNo cost CostStaff leave Image rightsBetter educated Trained to deliverPoor performance Can be too polishedVery slow on set Much quicker on setSlower edit Quicker edit
TALENT BRIEF AND RELEASE FORM Create a Talent Brief eg age, gender, accent characteristics If Hired, fee determined by effort, and rights (Distribution Formats, Region, Mediums, Duration) Talent Release Form. (recommended for staff as well)
WARDROBE AND MAKE UP Talent providing own can be risky Stripes are your enemy Gents: Black suits and black backgrounds Ladies dresses (lapels) and accessories Blue shirts Glasses and reflections Lights and sweat, esp bald
PREPARING THE TALENT Talk through the production, and go through the Run Sheet and the Call sheet What to wear Rehearsal
PREPARING THE TALENT – DURING THE EVENT Vocal exercises Autocue or Interview Making them at ease Etiquette on set The rehearsal and the safetyTIP: Always do an audio read of the script to start off with. And record it.
5 FINAL TIPS FOR HEAD AND SHOULDERSPRODUCTIONS IN BOARDROOM1. Pre-production is your friend on Production Day2. Keep people in room to a minimum and remember the Stakeholders / Director/ Talent etiquette3. Do it conversational Interview style – talent looks off camera4. Always do a Safety5. Create your multimedia assetsAnd treat it as a pilot, and have fun!
Nick Boltonwww.nickbolton.com.aue: email@example.com / firstname.lastname@example.org: 0412 101726t: @nickybee99Slideshow available at www.nickbolton.com.au/tapitViocorp, 2/ 47 Murray Street, Pyrmont, Sydney NSW 2009w: www.viocorp.comt: @viocorpFeverpitch Entertainment: 3 / 2 Hill Street, Surry Hills, Sydney NSW2010w: www.feverpitchentertainment.comt: @feverpitchent